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the hispanic market in the united states |
By 2005, Hispanics will be the largest minority in the US, outnumbering
African-Americans (HispanAmerica Response Marketing). Here are some important
facts to consider the size of the Hispanic market in the U.S. and its rapid
growth:
 In the U.S.,
Spanish has become the unofficial second language with thirty million
people speaking it at home.
Purchasing power
of US Hispanic households is predicted to increase from US$276 billion
in 2002 to US$630 billion in 2004.
New York Hispanic
purchasing power to be $30.7 billion for 2004. New York ranks third
among U.S. states for overall Hispanic purchasing power, although Hispanics
in the New York area report the lowest average household income ($40,015)
and the worst income disparity of 65 cents to every dollar.
The Hispanic
media market boom has been led by network/national television advertising,
which has seen growth of nearly 74 percent over the past five years.
Advertising expenditures for the Hispanic market in network/national
television will reach $1.41 billion in 2005 – more than doubling
1999 expenditure figures.
Five hundred
Spanish newspapers, 152 magazines, and 205 publishers exist in the U.S.
Magazine and local television advertising expenditures for the Hispanic
market have also shown a strong increase from 1999 to 2003, with growth
of 58 and 43 percent, respectively.
Can you afford to ignore the enormous Hispanic market in the United States?
Trusted Translations will help you conquer a portion of
the Hispanic market with fast, accurate and reliable Spanish
translations.
The Spanish-speaking
market is one of the fasting growing segments in the World and the
online Spanish-speaking
market is nearly 20% of the Internet market today.
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