{"id":129241,"date":"2019-03-26T13:36:55","date_gmt":"2019-03-26T13:36:55","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?page_id=129241"},"modified":"2022-12-09T14:08:58","modified_gmt":"2022-12-09T14:08:58","slug":"trusted-translations-leitet-auf-der-localization-world-2012-in-seattle-diskussion-ueber-mobilsuche","status":"publish","type":"press-releases","link":"https:\/\/www.trustedtranslations.com\/de\/press-releases\/trusted-translations-leitet-auf-der-localization-world-2012-in-seattle-diskussion-ueber-mobilsuche","title":{"rendered":"<em>Trusted Translations<\/em> leitet auf der Localization World 2012 in Seattle Diskussion \u00fcber Mobilsuche"},"content":{"rendered":"<p>Gustavo Lucardi, Experte f\u00fcr Online-Marketing bei <em><em>Trusted Translations<\/em><\/em>, stellte \u201eMobile Suche! Die n\u00e4chste Lokalisierungsgrenze\u201c auf der diesj\u00e4hrigen Localization World in Seattle, Washington, vor. Localization World ist eine der wichtigsten Konferenzen f\u00fcr global agierende Unternehmen, die ihre M\u00e4rkte in mehreren Sprachen ansprechen m\u00fcssen. Zwar lautete das \u00fcbergreifende Thema der Konferenz vom 17. bis 19. Oktober \u201eErreichen der mobilen Welt\u201c, doch Lucardi verlagerte den Fokus seiner Diskussion hin zu konkreten Ma\u00dfnahmen, die ergriffen werden k\u00f6nnten, um in der mobilen Welt \u201egefunden\u201c zu werden. Dies beinhaltete, wie Herr Lucardi in seiner Diskussion ausf\u00fchrte, Schl\u00fcsselwege, um die Pr\u00e4senz auf Suchplattformen, die von Google, Microsoft und Apple auf mobilen Ger\u00e4ten verwendet werden, zu optimieren.<\/p>\n<p>\u201eUm auf mobilen Ger\u00e4ten gefunden oder \u201egerankt\u201c zu werden, m\u00fcssen andere Herausforderungen angegangen werden als auf Desktops oder Laptops\u201c, bemerkte Herr Lucardi. Dann f\u00fchrte er aus, wie wichtig es sei, sich auf das Design der Website f\u00fcr Mobilger\u00e4te zu konzentrieren, da dies nicht nur die Benutzererfahrung beeinflusse, sondern auch die Art und Weise, wie Suchmaschinen auf mobilen Ger\u00e4ten eine bestimmte Site behandeln.<\/p>\n<p>Um dies zu verdeutlichen, nutzte Herr Lucardi die k\u00fcrzliche Einf\u00fchrung der Website von Trusted Interpreters, https:\/\/www.trustedinterpreters.com, als Beispiel f\u00fcr ein Design, das sich an nahezu jedes Ger\u00e4t anpasst. Trusted Interpreters, die Abteilung f\u00fcr Dolmetscherdienstleistungen von <em><em>Trusted Translations<\/em><\/em>, ist eines der wenigen Dolmetscherunternehmen auf dem Markt, das eine Website mit einem reaktionsf\u00e4higem Design bietet.<\/p>\n<p>\u201eEin weiteres zentrales und relativ offensichtliches Schl\u00fcsselelement der Optimierung der mobilen Suche ist der geografische Fokus. Mit anderen Worten: jeder Optimierungsaufwand f\u00fcr mobile Ger\u00e4te muss auf die so genannte lokale Suchmaschinenoptimierung ausgerichtet sein\u201c, kommentierte Herr Lucardi.<\/p>\n<p>Herr Lucardi beendete seine Diskussion mit einem Hinweis darauf, welche Auswirkungen eine mobile Anwendung in der \u201emobilen Welt\u201c habe. Er f\u00fchrte mehrere Beispiele daf\u00fcr an, wie \u00dcbersetzungsunternehmen mobile Anwendungen zum Aufbau ihrer allgemeinen mobilen Onlinekompetenz einsetzen. Herr Lucardi erkl\u00e4rte, dass allein schon der Besitz einer mobilen Anwendung ein bestimmtes Unternehmen oder eine bestimmte Website bei der mobilen Suche allgemein relevanter machen k\u00f6nnte. Er verglich diese Taktik mit der Vorgehensweise, das gegebene Suchranking durch eine solide Social Media-Strategie zu verbessern. Obwohl nicht direkt verkn\u00fcpft, hat dies deutliche Auswirkungen auf die Ergebnisse der Suchmaschinen.<\/p>\n<p>Localization World 2012 wurde im Bell Harbor International Conference Center abgehalten. Herr Lucardi war einer von vielen Branchenexperten, die auf der diesj\u00e4hrigen Konferenz Reden und Pr\u00e4sentationen hielten. Herr Lucardi moderierte auch eine weitere Sitzung unter dem Titel \u201eIst unsere Welt bereit, weltmarkttaugliche mobile Anwendungen am laufenden Band zu produzieren?\u201c mit dem Redner Akulaa Agarwal von Adobe Systems, Inc.<\/p>\n<p>Das Konferenzprogramm bot 10 Themengebiete, darunter: Globales Business, Globales Web, Content-Strategie, Mobilit\u00e4t, \u00dcbersetzungsautomatisierung, Standards, Kernkompetenzen f\u00fcr die Lokalisierung, Erweitertes Lokalisierungsmanagement, Unkonferenz und Gewusst wie.<\/p>\n","protected":false},"excerpt":{"rendered":"Gustavo Lucardi, Experte f\u00fcr Online-Marketing bei Trusted Translations, stellte \u201eMobile Suche! Die n\u00e4chste Lokalisierungsgrenze\u201c auf der diesj\u00e4hrigen Localization World in Seattle, Washington, vor. Localization World ist eine der wichtigsten Konferenzen\u2026\n","protected":false},"featured_media":139628,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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