{"id":113403,"date":"2022-01-19T20:52:29","date_gmt":"2022-01-19T20:52:29","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113403"},"modified":"2023-03-06T18:28:19","modified_gmt":"2023-03-06T21:28:19","slug":"la-torpeza-meta-linguistica-de-mark-zuckerberg","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/la-torpeza-meta-linguistica-de-mark-zuckerberg","title":{"rendered":"La torpeza (meta-) ling\u00fc\u00edstica de Mark Zuckerberg"},"content":{"rendered":"

Mark Zuckerberg ha anunciado a fines de octubre 2021 que Facebook cambiar\u00eda su nombre a Meta. Sin lugar a dudas, nosotros estamos familiarizados con el uso del sintagma meta<\/i>, pero ser\u00eda una buena idea que Mark y sus compa\u00f1eros investigaran c\u00f3mo a ese nombre le ir\u00eda en el mundo entero.<\/p>\n

En el ingl\u00e9s cotidiano, meta<\/i><\/em>, por s\u00ed solo, se usa como adjetivo y significa \u00abautorreferencial\u00bb o \u00abalgo que vuelve a s\u00ed mismo\u00bb. Sin embargo, el adverbio griego \u03bc\u03b5\u03c4\u03b1<\/i><\/strong> [IPA: me\u031e\u02c8ta] se usa en ingl\u00e9s como prefijo y en ambos casos significa \u00abdespu\u00e9s\u00bb o \u00abm\u00e1s all\u00e1\u00bb. Es parecido a los prefijos de origen latino ad<\/i>–<\/i><\/em> y post<\/i>–<\/em>.<\/p>\n

Pero si lo traemos a la actualidad y vemos c\u00f3mo la imagen ac\u00fastica que representa meta<\/i> es percibida en otras lenguas, la empresa Meta va a causar risas en Internet por muchos a\u00f1os.<\/p>\n

En la lengua oficial de Pakist\u00e1n, el urdu<\/strong>, meta<\/i><\/em> significa \u00abborrar\u00bb, lo que es un poco \u00abmeta\u00bb porque Facebook ha tenido problemas por borrar (o por no borrar) contenidos ofensivos de su plataforma.<\/p>\n

Luego, si hablamos polaco<\/strong>, puede referirse a una guarida de criminales o un lugar donde se vende alcohol de forma ilegal.<\/p>\n

En Suecia<\/strong>, tierra de los cien mil lagos, meta<\/i> se refiere a la pesca con ca\u00f1a. Solo necesitas una ca\u00f1a, un pincho (anzuelo), \u00a1y est\u00e1s listo para meta<\/i>!<\/p>\n

Mientras que Facebook es adictivo, no creemos que Zuckerberg quiera que sea como la meta<\/i><\/em> catal\u00e1n<\/strong>: la ap\u00f3cope de \u00abmetanfetamina\u00bb<\/em>.<\/i><\/p>\n

En Italia, meta<\/i> tiene varios significados. Derivada del lat\u00edn, meta<\/i><\/strong>, en italiano puede significar \u00abdestino final\u00bb u \u00abobjetivo\u00bb. Y desde la \u00e9poca antigua se us\u00f3 para referirse a los carros romanos. Sin embargo, en agricultura, meta<\/i> se refiere a montones piramidales de excrementos que se encuentran en los campos. Haz tu propio chiste grosero. En otra lengua romance, el portugu\u00e9s<\/strong>, meta<\/i> es la forma imperativa de \u00abcopular\u00bb, en argot.<\/p>\n

Cuando Zuckerberg public\u00f3 una imagen con el nuevo nombre en LinkedIn, un usuario coment\u00f3: \u00abEn alban\u00e9s<\/strong>, sugiere que la compa\u00f1\u00eda es una compa\u00f1\u00eda de lun\u00e1ticos. Meta<\/i> significa \u00abatrasado\u00bb, \u00abincompleto\u00bb, \u00abfallado\u00bb, \u00abdefecto\u00bb, \u00abcontratiempo\u00bb.<\/p>\n

Luego, en Bulgaria, meta<\/i><\/em> es la palabra b\u00falgara<\/strong> para \u00abyo barro\u00bb. Quiz\u00e1 pensaron que barrer\u00edan a todos sus competidores.<\/p>\n

En \u00c1frica, espec\u00edficamente en Zambia y en Malawi, donde se habla el chichewa<\/strong>, meta<\/i><\/em> <\/i>es un verbo que significa \u00abrasurarse\u00bb.<\/p>\n

Finalmente, meta<\/i><\/em> <\/i>significa \u00abmuerto\u00bb en hebreo<\/i><\/strong>, lo que provoc\u00f3 que el hashtag #FacebookDead fuera tema destacado en Twitter a poco tiempo del anuncio. Un usuario coment\u00f3 que la \u00abcomunidad jud\u00eda se burlar\u00eda de este nombre durante a\u00f1os\u00bb.<\/p>\n

Entonces, s\u00ed, esto es realmente un faux pas<\/i><\/em> ling\u00fc\u00edstico por parte de Mark y de Facebook, pero todav\u00eda debe haber algo de significado detr\u00e1s de \u00e9l. \u00bfPor qu\u00e9 han escogido Meta para el nuevo nombre del imperio de Internet?<\/p>\n

Bueno, parece que Zuckerberg proyectaba mucho m\u00e1s para su compa\u00f1\u00eda, desde sus inicios. Y, conforme la tecnolog\u00eda alcanza ese sue\u00f1o, ellos quieren expandirse m\u00e1s all\u00e1 de las redes sociales. El plan es crear un metaverso<\/em>, una plataforma en Internet donde las personas podr\u00e1n jugar, trabajar y juntarse a trav\u00e9s de cascos de realidad virtual y utilizando avatares virtuales.<\/p>\n

Seg\u00fan \u00e9l, el nombre actual, Facebook<\/i>, no abarcaba por completo su visi\u00f3n y no \u00abpodr\u00eda representar todo lo que [est\u00e1n] haciendo hoy, sin hablar del futuro\u00bb.<\/p>\n

En una videoconferencia en la que anunci\u00f3 el cambio, Zuckerberg dijo lo siguiente:<\/p>\n

\u00abConforme avanza el tiempo, espero que nos vean como una compa\u00f1\u00eda del metaverso y quiero anclar nuestro trabajo y nuestra identidad a lo que estamos construyendo […] Ahora estamos viendo y reportando nuestro negocio como dos segmentos distintos: uno para nuestra familia de aplicaciones y otro para nuestro trabajo sobre las plataformas futuras. Y como parte de esto, es hora de que adoptemos una nueva marca para la compa\u00f1\u00eda, para abarcar todo lo que hacemos, para reflejar qui\u00e9nes somos y lo que esperamos construir\u00bb.<\/p>\n

Sin embargo, puede ser dif\u00edcil que el nombre quede. Primero, porque se han llamado Facebook por m\u00e1s de una d\u00e9cada. Y en algunos pa\u00edses, Facebook es sin\u00f3nimo de Internet. Segundo, porque el metaverso no existe todav\u00eda, y nadie est\u00e1 usando ninguno de aquellos productos. Meta contin\u00faa ganando dinero vendiendo publicidad y datos de Facebook y de Instagram. \u00a1Qui\u00e9n sabe! Quiz\u00e1 en unos a\u00f1os diremos \u00abagr\u00e9game en Meta\u00bb.<\/p>\n

\u00bfEntonces qu\u00e9 podemos aprender de la torpeza ling\u00fc\u00edstica de Meta? Es importante que lo que queremos decir se traduzca de manera correcta. Parece que Zuckerberg intenta decir que su compa\u00f1\u00eda ir\u00e1 m\u00e1s all\u00e1 de la forma en que la gente interacciona en Internet. Pero, en realidad, lo que recibe es un hashtag con #FacebookDead en Twitter por culpa de un error de c\u00e1lculo de traducci\u00f3n.<\/p>\n

\u00bfQuieres evitar ese mismo problema? Contamos con un equipo de profesionales con amplia formaci\u00f3n<\/a> que te ayudar\u00e1n a transmitir tu mensaje con claridad y de manera concisa. Tambi\u00e9n te pueden ayudar a localizarlo<\/a>. \u00a1No busques m\u00e1s!<\/p>\n

 <\/p>\n

Foto de Steve Johnson en Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"Mark Zuckerberg ha anunciado a fines de octubre 2021 que Facebook cambiar\u00eda su nombre a Meta. 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