{"id":113434,"date":"2021-10-26T11:24:14","date_gmt":"2021-10-26T11:24:14","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113434"},"modified":"2023-03-06T18:23:08","modified_gmt":"2023-03-06T21:23:08","slug":"que-es-el-dtp-y-como-esta-relacionado-con-la-industria-de-las-traducciones","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/que-es-el-dtp-y-como-esta-relacionado-con-la-industria-de-las-traducciones","title":{"rendered":"\u00bfQu\u00e9 es el DTP y c\u00f3mo est\u00e1 relacionado con la industria de las traducciones?"},"content":{"rendered":"<p>Ya sea que tengas un peque\u00f1o emprendimiento con pocos empleados o una gran empresa con muchos, es muy probable que uses DTP para tus materiales comerciales.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-89881 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2010\/08\/dtp.jpg\" alt=\"\" width=\"341\" height=\"273\" \/>DTP, del ingl\u00e9s <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/diseno-grafico\" target=\"_blank\" rel=\"noopener\"><i>desktop publishing<\/i><\/a>, se refiere a la pr\u00e1ctica de plantar texto y aplicar el dise\u00f1o gr\u00e1fico en folletos, volantes, publicaciones corporativas, etc. Puede utilizarse para crear cat\u00e1logos, perfiles de compa\u00f1\u00edas y materiales de seguridad e higiene. Sin embargo, y sin importar para qu\u00e9 se use el DTP, las palabras que se incluyen en el producto final son tan importantes como los gr\u00e1ficos y la forma de plantar el texto. Esta es la raz\u00f3n.<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>\u00bfC\u00f3mo influyen las palabras en el DTP?<\/h3>\n<p>Cuando t\u00fa, un empleado o un contratista planta el texto de unos materiales de <i>marketing <\/i>utilizando DTP, existe una buena probabilidad de que tarden horas.<\/p>\n<p>Tendr\u00e1n que conseguir im\u00e1genes, elegir gr\u00e1ficos y entrelazar sus colores corporativos y logos en todo el documento. Quiz\u00e1 deban a\u00f1adir un \u00edndice, poner n\u00fameros de p\u00e1ginas, elegir tipograf\u00edas y cambiar todo de lugar m\u00e1s de una vez.<\/p>\n<p>Mientras hacen todo eso, van a estar agregando el texto, normalmente en su lengua materna. Es importante que las palabras entren en los espacios provistos, ya sea en t\u00edtulos o en cajas de texto. Si el texto no entra en una sola p\u00e1gina, quiz\u00e1s dupliquen la p\u00e1gina y pasen el texto a la siguiente.<\/p>\n<p>Esto es una parte muy importante del proceso de DTP. Quieres dejar suficiente espacio en blanco para que no se amontone nada, pero no tanto que parezca vac\u00edo. De hecho, para lograr que tu mensaje se exprese adecuadamente, la plantilla y el dise\u00f1o son igual de importantes.<\/p>\n<h3>\u00bfC\u00f3mo influye la traducci\u00f3n en las palabras?<\/h3>\n<p>Cuando has pasado horas desarrollando los materiales comerciales perfectos, cuando has ajustado tus palabras a la perfecci\u00f3n y tienes todo como t\u00fa quieres, lo \u00faltimo que necesitas es tener que hacer cambios grandes.<\/p>\n<p>Sin embargo, cuando traduces palabras de una lengua a otra, a veces, las oraciones o frases se vuelven m\u00e1s largas o m\u00e1s peque\u00f1as. El tama\u00f1o de las palabras seguramente cambie. La gram\u00e1tica es distinta. All\u00ed hay todo tipo de cambios que tendr\u00e1s que considerar.<\/p>\n<p>Todo esto significa que puede ser dif\u00edcil obtener los mismos aspecto y orden visuales que cuando hiciste el texto original en tu lengua materna. Esto puede ser un problema para tus materiales en <a href=\"https:\/\/www.trustedtranslations.com\/services\/file-formats\/pdf\" target=\"_blank\" rel=\"noopener\">PDF<\/a> o en <a href=\"https:\/\/www.trustedtranslations.com\/services\/file-formats\/indesign\" target=\"_blank\" rel=\"noopener\">InDesign<\/a>.<\/p>\n<h3>C\u00f3mo resolver este problema<\/h3>\n<p>Una de las mejores maneras de sortear el problema del texto traducido y de los materiales comerciales hechos con DTP es trabajar con <a href=\"https:\/\/www.trustedtranslations.com\/es\/blog\" target=\"_blank\" rel=\"noopener\">una compa\u00f1\u00eda que cuente con dise\u00f1adores y traductores<\/a>.<\/p>\n<p>Cuando se tiene un conocimiento profundo sobre qu\u00e9 implica dise\u00f1ar documentos como estos, se sabe c\u00f3mo hacer que las cosas funcionen. Por eso, para tus proyectos con DTP, siempre debes elegir una compa\u00f1\u00eda que no solo se preocupe por el texto que quieres difundir, sino que tambi\u00e9n se ocupe del formato del documento. Debes poder dar una muestra de tu dise\u00f1o final para que tu traductor pueda mantener el sentido del texto mientras lo ajusta al dise\u00f1o.<\/p>\n<p>La traducci\u00f3n de documentos con DTP es un poco m\u00e1s complicada, pero, con la compa\u00f1\u00eda de traducciones correcta, es definitivamente posible.<\/p>\n","protected":false},"excerpt":{"rendered":"Ya sea que tengas un peque\u00f1o emprendimiento con pocos empleados o una gran empresa con muchos, es muy probable que uses DTP para tus materiales comerciales. DTP, del ingl\u00e9s desktop\u2026\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8794],"tags":[8861,8862,8860,12505],"class_list":["post-113434","blog","type-blog","status-publish","format-standard","hentry","category-para-compradores-de-traduccion","tag-desktop-publishing","tag-diseno-grafico","tag-dtp-3","tag-marketing-4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el DTP y c\u00f3mo est\u00e1 relacionado con la industria de las traducciones? - Trusted Translations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/que-es-el-dtp-y-como-esta-relacionado-con-la-industria-de-las-traducciones\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el DTP y c\u00f3mo est\u00e1 relacionado con la industria de las traducciones? - Trusted Translations\" \/>\n<meta property=\"og:description\" content=\"Ya sea que tengas un peque\u00f1o emprendimiento con pocos empleados o una gran empresa con muchos, es muy probable que uses DTP para tus materiales comerciales. 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