{"id":113466,"date":"2021-07-05T11:00:18","date_gmt":"2021-07-05T11:00:18","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113466"},"modified":"2023-01-26T12:40:20","modified_gmt":"2023-01-26T15:40:20","slug":"los-beneficios-de-la-traduccion-para-tu-negocio-de-viajes-especializado","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/los-beneficios-de-la-traduccion-para-tu-negocio-de-viajes-especializado","title":{"rendered":"Los beneficios de la traducci\u00f3n para tu negocio de viajes especializado"},"content":{"rendered":"<p><\/p><p>&nbsp;<\/p><p>Hasta que la pandemia de COVID-19 redefini\u00f3 nuestras fronteras, la industria del tiempo libre se volv\u00eda cada vez m\u00e1s globalizada y el turismo era un sector en crecimiento. El turismo especializado, lo que comprende el ecoturismo y el turismo aventura, fue un sector particularmente pujante hasta que el 2020 detuvo su crecimiento.<\/p><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/07\/paragliding.jpg\"><img decoding=\"async\" class=\"wp-image-15662 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/07\/paragliding.jpg\" alt=\"\" width=\"362\" height=\"242\" \/><\/a><\/p><p>El <a href=\"https:\/\/www.responsibletravel.org\/wp-content\/uploads\/sites\/213\/2021\/03\/trends-and-statistics-2019.pdf\" target=\"_blank\" rel=\"noopener\">Center for Responsible Travel<\/a> (CREST) produjo un reporte en 2019 con las estad\u00edsticas m\u00e1s relevantes, entre ellas una encuesta llevada a cabo por Exodus Travels de 1000 estadounidenses que viajan entre pa\u00edses. De los viajeros encuestados, el 91&nbsp;% declar\u00f3 que sent\u00edan que era importante hacer viajes \u00e9ticos y el 78&nbsp;% indic\u00f3 que eran m\u00e1s conscientes desde el punto de \u00e9tico que un a\u00f1o atr\u00e1s.<\/p><p>Tambi\u00e9n se anticipa que el mercado del turismo aventura se expandir\u00e1 significativamente camino del 2026, con un <a href=\"https:\/\/www.alliedmarketresearch.com\/adventure-tourism-market\" target=\"_blank\" rel=\"noopener\">reporte<\/a> de investigaci\u00f3n de mercado que demuestra una duplicaci\u00f3n anticipada de la actividad entre 2019 y 2026, particularmente entre el grupo de personas de 30 a 41 a\u00f1os. Una vez que las restricciones se hayan levantado y que los vuelos hayan vuelto a algo similar a los niveles prepandemia, los prestadores de turismo especializado se beneficiar\u00e1n de un influjo de <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/globalizacion\" target=\"_blank\" rel=\"noopener\">trotamundos<\/a> que buscar\u00e1n recuperar el tiempo perdido.<\/p><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/07\/Nepal.jpg\"><img decoding=\"async\" class=\"wp-image-15663 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/07\/Nepal.jpg\" alt=\"\" width=\"329\" height=\"223\" \/><\/a><\/p><p>Las peque\u00f1as compa\u00f1\u00edas de viajes apelan cada vez m\u00e1s a los mercados internacionales y se presentan como centros de distribuci\u00f3n para la aventura y el descubrimiento, no solo como prestadores de destino \u00fanico o prestadores de punto de partida. Trabajando de esta manera, las compa\u00f1\u00edas obtienen clientes de todo el mundo y les ofrecen experiencias en una gran variedad de destinos.<\/p><p>Para que esto funcione como modelo, los prestadores se benefician significativamente de sus <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/sitios-web\" target=\"_blank\" rel=\"noopener\">sitios web<\/a> y producen contenidos disponibles en distintas lenguas. La confianza es fundamental para la industria del turismo, dadas las incertidumbres con las que nos enfrentamos cuando viajamos. Las preocupaciones por cancelaciones, inestabilidad pol\u00edtica, enfermedades, desaf\u00edos de transporte y riesgos seguridad pueden aliviarse si el cliente conf\u00eda en el prestador. \u00a1La confianza crece significativamente cuando la comunicaci\u00f3n es libre de errores y en tu propio idioma!<\/p><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/07\/balloons.jpg\"><img decoding=\"async\" class=\"wp-image-15664 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/07\/balloons.jpg\" alt=\"\" width=\"319\" height=\"213\" \/><\/a><\/p><p>Una encuesta de m\u00e1s de 2430 clientes web publicada por el <a href=\"https:\/\/hbr.org\/2012\/08\/speak-to-global-customers-in-t\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a> demostr\u00f3 que 72,4 % de los consumidores tienden a comprar un producto si la informaci\u00f3n en el sitio web est\u00e1 en su lengua materna. La encuesta fue llevada a cabo en 2012 y no se refer\u00eda espec\u00edficamente al turismo, pero, teniendo en cuenta cu\u00e1nta confianza el turista aventurero deposita en el prestador que elige, los beneficios de sumar una traducci\u00f3n completa a tu oferta son claros.<\/p><p>En un mundo que est\u00e1 cada vez m\u00e1s conectado, los clientes valoran lo directo, lo claro y la facilidad de acceso, tres cualidades que puedes maximizar cuando les hablas a tus clientes en su lengua materna. En 2021 y m\u00e1s all\u00e1, ser <a href=\"https:\/\/www.trustedtranslations.com\/es\/idiomas\/multilingue\" target=\"_blank\" rel=\"noopener\">multiling\u00fce<\/a> puede ser la manera m\u00e1s econ\u00f3mica de expandir tu negocio y atraer viajeros frustrados que se desesperan por contratar unas bien merecidas vacaciones.<\/p><p>Fotograf\u00eda:<\/p><p>Raimond Klavins en Unsplash; Rosanna Fung en Unsplash; Mesut Kaya en Unsplash<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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