{"id":113467,"date":"2021-06-21T18:23:26","date_gmt":"2021-06-21T18:23:26","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113467"},"modified":"2023-01-26T12:40:20","modified_gmt":"2023-01-26T15:40:20","slug":"la-traduccion-al-espanol-de-su-sitio-web-podria-duplicar-sus-ganancias-en-linea","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/la-traduccion-al-espanol-de-su-sitio-web-podria-duplicar-sus-ganancias-en-linea","title":{"rendered":"La traducci\u00f3n al espa\u00f1ol de su sitio web podr\u00eda duplicar sus ganancias en l\u00ednea"},"content":{"rendered":"<p><\/p><p>Hoy en d\u00eda vemos cada vez m\u00e1s un cambio significativo en la demograf\u00eda ling\u00fc\u00edstica, por lo que usted no deber\u00eda simplemente asumir que los visitantes de su sitio web son todos angloparlantes avanzados. Estas son algunas estad\u00edsticas que podr\u00edan sorprenderlo:<\/p><ul><li>Incluso entre los no hispanos, el espa\u00f1ol es el idioma m\u00e1s <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2013\/08\/13\/spanish-is-the-most-spoken-non-english-language-in-u-s-homes-even-among-non-hispanics\" target=\"_blank\" rel=\"noopener\">frecuentemente hablado<\/a>\u00a0en los Estados Unidos, despu\u00e9s del ingl\u00e9s.<\/li><li>El espa\u00f1ol es hablado como primera lengua por m\u00e1s de\u00a0<a href=\"https:\/\/es.wikipedia.org\/wiki\/Lenguas_de_los_Estados_Unidos\" target=\"_blank\" rel=\"noopener\">41 millones de estadounidenses<\/a>\u00a0(al 2018). Esto representa el 13.4% de toda la poblaci\u00f3n.<\/li><li>Los Estados Unidos tienen solo 1.8 millones menos de hablantes nativos de espa\u00f1ol que Espa\u00f1a (que tiene 43.26 millones).<\/li><li>La diversidad ling\u00fc\u00edstica en los hogares estadounidenses se ha <a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2018\/05\/21\/millions-of-u-s-citizens-dont-speak-english-to-each-other-thats-not-a-problem\" target=\"_blank\" rel=\"noopener\">duplicado<\/a>\u00a0en el transcurso de los \u00faltimos cuarenta a\u00f1os.<\/li><li>A pesar de que la mayor\u00eda de los hispanos de los Estados Unidos tienen una\u00a0<a href=\"https:\/\/www.pewresearch.org\/hispanic\/2015\/05\/12\/english-proficiency-on-the-rise-among-latinos\" target=\"_blank\" rel=\"noopener\">excelente fluidez<\/a> en ingl\u00e9s, alrededor de ocho millones no la tienen, un importante mercado potencial al que usted no puede llegar de otra manera.<\/li><\/ul><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/06\/hablamos.jpg\"><img decoding=\"async\" class=\"wp-image-15653 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/06\/hablamos.jpg\" alt=\"\" width=\"273\" height=\"182\" \/><\/a>En la \u00faltima d\u00e9cada, hemos visto que las empresas se han vuelto m\u00e1s proactivas en t\u00e9rminos de mejorar la diversidad y la inclusi\u00f3n, y no simplemente para aumentar las ganancias a corto plazo. Existen varios motivos fundamentales por los cuales usted deber\u00eda proporcionar la traducci\u00f3n de todo el contenido para sus clientes hispanohablantes nativos:<\/p><p>\u00a0<\/p><ul><li>La diversidad cultural\u00a0<a href=\"https:\/\/online.maryville.edu\/online-bachelors-degrees\/marketing\/guide-to-diversity-and-inclusion-in-modern-advertising\" target=\"_blank\" rel=\"noopener\">genera confianza<\/a>, lo que ayuda a crear lealtad en el cliente. Los hispanohablantes ver\u00e1n que su sitio no solo pregona la traducci\u00f3n, sino que integra un enfoque multiling\u00fc\u00edstico.<\/li><li>Si usted no lo hace, lo har\u00e1 Google Traductor. Muchos navegadores web y <em>plug-ins<\/em> ofrecen traducir autom\u00e1ticamente sitios que no proporcionan el contenido en m\u00faltiples idiomas. Desafortunadamente, esto a menudo ocasiona una especie de mensaje confuso, en el que se pierde completamente la idea. Copiar y pegar de sitios monoling\u00fces a Google Traductor puede acarrear involuntarias consecuencias divertid\u00edsimas.<\/li><li>Expresarse en el idioma nativo del cliente le permite ser culturalmente espec\u00edfico con su contenido, especialmente si selecciona el <a href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/traduccion-de-marketing-vs-transcreacion-2021-06-14.html\" target=\"_blank\" rel=\"noopener\">enfoque de transcreaci\u00f3n<\/a>, donde la traducci\u00f3n va m\u00e1s all\u00e1 del simple idioma. Esto permite forjar un v\u00ednculo m\u00e1s duradero entre la empresa y el cliente.<\/li><\/ul><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/06\/latam.jpg\"><img decoding=\"async\" class=\"wp-image-15654 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/06\/latam.jpg\" alt=\"\" width=\"313\" height=\"333\" \/><\/a>Y es que no funciona traducir directamente mensajes que son espec\u00edficos de una cultura. El <em>slogan<\/em> \u201c<a href=\"https:\/\/www.businessnewsdaily.com\/5241-international-marketing-fails.html\" target=\"_blank\" rel=\"noopener\">Turn it loose<\/a>\u201d de Coors fue traducido al espa\u00f1ol de manera infame con una expresi\u00f3n relativa a \u201cTener diarrea\u201d, lo que definitivamente podr\u00eda ajustarse a un producto muy diferente.<\/p><p>Las estad\u00edsticas sobre la rentabilidad de usar la traducci\u00f3n de su contenido en el sitio son escasas.\u00a0No obstante, anal\u00edcelo en t\u00e9rminos de oportunidades de SEO para comenzar a vislumbrar el potencial.\u00a0Al explotar el valor de palabras clave de todo un idioma adicional, est\u00e1 optimizando su sitio para que puedan encontrarlo m\u00e1s r\u00e1pidamente los usuarios de <a href=\"https:\/\/www.google.es\" target=\"_blank\" rel=\"noopener\">Google.es<\/a>\u00a0y otros motores de b\u00fasqueda en idioma espa\u00f1ol.<\/p><p>Si ignora este enfoque, simplemente les otorgar\u00e1 una ventaja a sus competidores.\u00a0<em>Comprende?<\/em><\/p><p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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