{"id":113474,"date":"2021-05-26T17:40:34","date_gmt":"2021-05-26T17:40:34","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113474"},"modified":"2023-03-06T18:51:13","modified_gmt":"2023-03-06T21:51:13","slug":"es-suficiente-con-la-traduccion-o-necesito-una-localizacion-tambien","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/es-suficiente-con-la-traduccion-o-necesito-una-localizacion-tambien","title":{"rendered":"\u00bfEs suficiente con la traducci\u00f3n, o necesito una localizaci\u00f3n tambi\u00e9n?"},"content":{"rendered":"<p><\/p>\r\n<p>La respuesta a esta pregunta depende de la naturaleza y del prop\u00f3sito del contenido de su sitio web. Antes de hablar de eso, deber\u00edamos definir algunas palabras clave.<\/p>\r\n<p><strong>La traducci\u00f3n <\/strong>es la transmisi\u00f3n del sentido de una lengua a otra. En una traducci\u00f3n simple, el sentido de una oraci\u00f3n se transmite lo m\u00e1s precisamente posible de un sistema de escritura a otro.<\/p>\r\n<p><strong>La localizaci\u00f3n<\/strong> va a\u00fan m\u00e1s lejos porque tiene en cuenta factores sociales y desaf\u00edos t\u00e9cnicos para producir una traducci\u00f3n adaptada a una cultura en particular.<\/p>\r\n<p>Piense en la diferencia ortogr\u00e1fica entre el chino y el espa\u00f1ol, por ejemplo. En espa\u00f1ol, la palabra \u00abliquidaci\u00f3n\u00bb se refiere a una gama de ofertas especiales de temporada. Esto no ser\u00eda transmitido de manera eficaz si se utiliza el ideograma chino que representa la idea de vender:<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/chinese-character.jpg\" \/><img decoding=\"async\" class=\"alignnone  wp-image-15615\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/chinese-character.jpg\" alt=\"\" width=\"181\" height=\"181\" \/><\/p>\r\n<p>En su lugar, es necesario usar una frase china que signifique \u00abprecios especiales\u00bb:<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/characters.jpg\" \/><img decoding=\"async\" class=\"alignnone  wp-image-15616\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/characters.jpg\" alt=\"\" width=\"360\" height=\"181\" \/><\/p>\r\n<p>Y como ahora hay dos caracteres en lugar de once letras, se pueden visualizar de una manera distinta. Estos cambios gr\u00e1ficos y el cambio sutil del significado puede formar parte de una localizaci\u00f3n y no solo de una <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/documento\" target=\"_blank\" rel=\"noopener noreferrer\">traducci\u00f3n<\/a> directa.<\/p>\r\n<h3><strong>No solo se trata de palabras<\/strong><\/h3>\r\n<p><strong>\u00a0<\/strong>Las localizaciones requieren im\u00e1genes, contenidos, enfoques y dise\u00f1o gr\u00e1fico distintos. Es poco probable que usted pueda utilizar las mismas im\u00e1genes de una colecci\u00f3n de moda de verano femenina en Estados Unidos y en Emiratos \u00c1rabes Unidos. Tambi\u00e9n es mejor representar las etnias y normas culturales espec\u00edficas de la regi\u00f3n.<\/p>\r\n<p>La localizaci\u00f3n tiene en cuenta la actualidad, los memes, y el humor, cosas que se pueden perder en una traducci\u00f3n. Da la impresi\u00f3n de una mirada de adentro hacia afuera y no la de un escritor que mira de afuera hacia adentro. Y esto puede ser particularmente importante si est\u00e1 buscando <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/sitios-web\" target=\"_blank\" rel=\"noopener noreferrer\">traducir sitios web<\/a> orientados a diferentes pa\u00edses o regiones, por ejemplo.<\/p>\r\n<p>A continuaci\u00f3n, veremos algunos elementos del lenguaje que requieren una localizaci\u00f3n:<\/p>\r\n<ul>\r\n<li><strong>Argot y coloquialismos<\/strong> \u2014 cada cultura y subcultura tiene su propia jerga idiosincr\u00e1tica o formas de hablar utilizando figuras ret\u00f3ricas y connotaciones particulares.<\/li>\r\n<li><strong style=\"font-size: inherit;\">Humor<\/strong><span style=\"font-size: inherit;\"> \u2014 quiz\u00e1s una de las formas de comunicaci\u00f3n m\u00e1s dif\u00edciles de traducir y localizar.<\/span><\/li>\r\n<li><strong>Unidades de medida<\/strong> \u2014 algunos pa\u00edses utilizan el sistema internacional de unidades de medida. Otros, el sistema anglosaj\u00f3n.<\/li>\r\n<li><strong>Formatos de fecha<\/strong> \u2014 12\/04\/21 representa el 12 de abril de 2021 en Europa, pero es el 4 de diciembre de 2021 en EE. UU.<\/li>\r\n<\/ul>\r\n<h3><strong>Cu\u00e1ndo usar la localizaci\u00f3n<\/strong><\/h3>\r\n<p>Cuando quiera que un sitio web d\u00e9 la impresi\u00f3n de que pertenece a la cultura del pa\u00eds cuyos ciudadanos lo visitan, la localizaci\u00f3n es el camino a seguir. Adem\u00e1s, para contenidos de marketing, en particular los esl\u00f3ganes y el formulismo publicitario, la localizaci\u00f3n es fundamental.<\/p>\r\n<p>Sin embargo, si usted quiere ofrecer una variedad de lenguas para la comodidad de los clientes dentro de un mercado com\u00fan, una simple traducci\u00f3n es suficiente.<\/p>\r\n<p>Es decir, si su contenido es general y el tono de voz neutro, es posible que quede satisfecho con una traducci\u00f3n. Sin embargo, si su mensaje tiene muchos matices, tal vez humor o f\u00f3rmulas publicitarias, definitivamente deber\u00eda considerar los <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/localizacion\" target=\"_blank\" rel=\"noopener noreferrer\">servicios de localizaci\u00f3n<\/a> espec\u00edficos para su p\u00fablico meta.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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