{"id":113476,"date":"2021-05-14T18:46:56","date_gmt":"2021-05-14T18:46:56","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113476"},"modified":"2023-03-27T18:13:00","modified_gmt":"2023-03-27T21:13:00","slug":"las-ventajas-de-traducir-su-sitio-web","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/las-ventajas-de-traducir-su-sitio-web","title":{"rendered":"Las ventajas de traducir su sitio web"},"content":{"rendered":"<p><\/p><p>Seguramente usted ha visto sitios web con \u00edconos que representan banderas en la parte superior derecha o con enlaces para traducir el contenido autom\u00e1ticamente a m\u00faltiples lenguas. Esta es realmente una buena manera de hacer su negocio m\u00e1s accesible a un p\u00fablico global a trav\u00e9s de un proceso de <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/globalizacion\" target=\"_blank\" rel=\"noopener noreferrer\">globalizaci\u00f3n<\/a> y a las personas que visitan el sitio cuya lengua materna no es el espa\u00f1ol.<\/p><p>El secreto de los sitios web multiling\u00fces es que muchos no usan un complemento externo para generar la traducci\u00f3n autom\u00e1ticamente. Estos sitios <strong>encargan traducciones profesionales de sus contenidos <\/strong>en varias lenguas para crear distintas versiones del sitio que pueden visualizarse instant\u00e1neamente.<\/p><p>Hay varias ventajas en hacer esto:<\/p><ul><li>Usted controla el significado de su contenido con total precisi\u00f3n.<\/li><li>Modismos espec\u00edficos de una lengua pueden ser utilizados para darle al sitio un car\u00e1cter <strong>local.<\/strong><\/li><li><strong>Los errores de traducci\u00f3n<\/strong> que se producen con las traducciones autom\u00e1ticas pueden evitarse.<\/li><li>Su empresa se ver\u00e1 m\u00e1s incluyente y m\u00e1s <strong>global<\/strong> si el sitio no es monoling\u00fce.<\/li><\/ul><p>La \u00fanica desventaja real tiene que ver con el costo de actualizar el sitio. Sin embargo, las ventajas, en t\u00e9rminos de eficacia, prestigio y precisi\u00f3n no pueden ser subestimadas.<\/p><p>Aqu\u00ed hay un par de ejemplos de las buenas pr\u00e1cticas:<\/p><p>La p\u00e1gina principal del sitio web de <strong>IKEA <\/strong>identifica la ubicaci\u00f3n del usuario y le ofrece visualizar un sitio local \u2014\u00a0o cualquier otro que la persona desee\u00a0\u2014 en distintos idiomas, mientras mantiene la misma paleta de colores y el mismo aspecto general distintivo de la compa\u00f1\u00eda.<\/p><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/IKEA.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-15600\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/IKEA.jpg\" alt=\"\" width=\"473\" height=\"263\" \/><\/a><\/p><p>Como es de esperar, el proveedor de pagos internacional <strong>Visa<\/strong> ofrece much\u00edsimas opciones de idiomas.<\/p><table style=\"border-collapse: collapse;width: 100%\"><tbody><tr><td style=\"width: 50%\"><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/visa-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-15601\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/visa-1.jpg\" alt=\"\" width=\"280\" height=\"249\" \/><\/a><\/td><td style=\"width: 50%\"><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/visa-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-15602\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/visa-2.jpg\" alt=\"\" width=\"288\" height=\"251\" \/><\/a><\/td><\/tr><\/tbody><\/table><p>Cada sitio cuenta con un men\u00fa desplegable para elegir otro pa\u00eds u otra regi\u00f3n. Los pa\u00edses biling\u00fces y multiling\u00fces son bien atendidos. El sitio de Canad\u00e1 puede visualizarse en franc\u00e9s o en ingl\u00e9s y el sitio de T\u00fanez puede visualizarse en \u00e1rabe, en ingl\u00e9s o en franc\u00e9s. Los sitios en \u00e1rabe visualizan los men\u00fas del lado derecho porque el sentido de la escritura es de derecha a izquierda.<\/p><p>Puede ser que usted est\u00e9 entre los miles de empresarios que ahorraron dinero creando un sitio web en <a href=\"https:\/\/wpml.org\/es\/announcements\/2019\/12\/wpml-and-trusted-translations-team-up\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>. De ser as\u00ed, usted podr\u00eda invertir algo del dinero ahorrado en traducir su sitio a las lenguas que son clave para su expansi\u00f3n en el mercado. Inf\u00f3rmese sobre el complemento multiling\u00fce de WordPress y sobre lo que un <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/formatos-de-archivos\/wordpress-wpml\" target=\"_blank\" rel=\"noopener noreferrer\">socio proveedor de servicios ling\u00fc\u00edsticos<\/a> puede hacer por su sitio web. <strong><em><em>Trusted Translations<\/em><\/em><\/strong> no solo tiene experiencia con WordPress y WPML, sino que tambi\u00e9n ha creado su propio <a href=\"https:\/\/wpml.org\/es\/translation-service\/trusted-translations\" target=\"_blank\" rel=\"noopener noreferrer\">complemento multiling\u00fce WPML<\/a>.<\/p><h3><strong>\u00a1H\u00e1gase multiling\u00fce!<\/strong><\/h3><p>Puede ser que su empresa no tenga el presupuesto o el alcance mundial de Visa o de Ikea, pero esto no quiere decir que no lo beneficiar\u00eda el presentar su sitio en las tres o cuatro lenguas m\u00e1s habladas en su regi\u00f3n. Esta estrategia seguramente le dar\u00e1 un impulso a su marca, expandir\u00e1 su mercado y fomentar\u00e1 lealtad y apreciaci\u00f3n de parte de los clientes.<\/p><p>Una vez que est\u00e9 listo para dar un giro realmente internacional a su sitio web, consulte a un servicio de traducci\u00f3n profesional. En <strong><em><em>Trusted Translations<\/em><\/em><\/strong> contamos con equipos que poseen los conocimientos y la experiencia necesarios para impulsar <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/sitios-web\" target=\"_blank\" rel=\"noopener noreferrer\">su sitio web a la escala mundial<\/a>.<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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