{"id":113540,"date":"2018-09-25T10:56:19","date_gmt":"2018-09-25T10:56:19","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113540"},"modified":"2023-01-26T12:48:38","modified_gmt":"2023-01-26T15:48:38","slug":"la-transcreacion-los-traductores-tambien-somos-autores","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/la-transcreacion-los-traductores-tambien-somos-autores","title":{"rendered":"La transcreaci\u00f3n: los traductores tambi\u00e9n somos autores"},"content":{"rendered":"<p>En la pel\u00edcula de Pixar <em>Inside Out <\/em>(<em>Intensamente,<\/em> en espa\u00f1ol), hay una escena en la que Riley se niega a comer br\u00f3coli. Esta escena, totalmente entendible y coherente para el p\u00fablico occidental, fue modificada para el lanzamiento en Jap\u00f3n. En ese pa\u00eds, el br\u00f3coli fue reemplazado por pimiento. La raz\u00f3n es simple: los ni\u00f1os japoneses aman el br\u00f3coli y odian el pimiento. En otra escena, el padre de Riley est\u00e1 pensando en hockey o en f\u00fatbol, dependiendo en qu\u00e9 pa\u00eds se est\u00e1 proyectando la pel\u00edcula.<\/p>\n<p>A estos cambios sobre el material fuente se llama transcreaci\u00f3n, una de las aristas de la localizaci\u00f3n. \u00a0Como el nombre lo sugiere, se refiere al proceso creativo que se lleva a cabo en la traducci\u00f3n para que el texto meta se adapte lo mejor posible a los diferentes tipos de culturas. La transcreaci\u00f3n requiere que el traductor sea creativo y piense m\u00e1s all\u00e1 de las cuestiones ling\u00fc\u00edsticas, que entienda a la perfecci\u00f3n cu\u00e1les elementos funcionan y cu\u00e1les no en el idioma de destino. Requiere que sea original, ya que podr\u00e1 introducir elementos que no est\u00e1n presentes en el texto fuente, pero siempre respetando la idea original.<\/p>\n<p>Como mencionamos al principio, Pixar es un gran ejemplo de transcreaci\u00f3n. La mayor\u00eda de sus pel\u00edculas tienen localizados todos los textos que son parte del escenario. Otras compa\u00f1\u00edas siguen su ejemplo: en la versi\u00f3n de Lituana de <em>Garfield<\/em>, el plato preferido del gato no es la lasa\u00f1a, sino el \u00a0Kugelis, un famoso plato de ese pa\u00eds a base de papa. <em>Cloudy with a Chance of Meatballs<\/em> (<em>Lluvia de hamburguesas<\/em>) en Israel se llam\u00f3 <em>It\u2019s Raining Falafel<\/em>.<\/p>\n<p>Existen otros ejemplos menos felices de transcreaci\u00f3n, como el nombre que se dio en Espa\u00f1a de la pel\u00edcula \u00a0<em>Eternal Sunshine of the Spotless Mind. <\/em>En el pa\u00eds del viejo continente, le pusieron <em>\u00a1Olv\u00eddate de m\u00ed!<\/em>, un t\u00edtulo que trivializa el drama que representa la pel\u00edcula. Otro ejemplo que no termina de convencer est\u00e1 en el doblaje rioplatense (destinado a Argentina y Uruguay) de The Incredibles (<em>Los incre\u00edbles<\/em>) y sus constantes referencias a lugares de Buenos Aires, ya que se nombran muchas calles y ubicaciones, algo que puede resultar desconcertante, ya que claramente la pel\u00edcula no transcurre en Argentina. M\u00e1s desconcertante a\u00fan debi\u00f3 ser para los espectadores uruguayos o aquellos de otras provincias de Argentina que nunca han visitado Buenos Aires.<\/p>\n<p>La transcreaci\u00f3n es un recurso de traducci\u00f3n crucial en determinadas instancias; sobre todo, en obras audiovisuales, marketing y publicidad. En <em><em>Trusted Translations<\/em><\/em>, podemos lograr que todas las culturas comprendan el mensaje de nuestros clientes, contamos con la experiencia y los traductores para hacer que el significado original llegue intacto en el idioma de destino.<\/p>\n","protected":false},"excerpt":{"rendered":"En la pel\u00edcula de Pixar Inside Out (Intensamente, en espa\u00f1ol), hay una escena en la que Riley se niega a comer br\u00f3coli. Esta escena, totalmente entendible y coherente para el\u2026\n","protected":false},"author":84,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8893],"tags":[8972],"class_list":["post-113540","blog","type-blog","status-publish","format-standard","hentry","category-para-traductores","tag-traduccion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La transcreaci\u00f3n: los traductores tambi\u00e9n somos autores - Trusted Translations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/la-transcreacion-los-traductores-tambien-somos-autores\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La transcreaci\u00f3n: los traductores tambi\u00e9n somos autores - Trusted Translations\" \/>\n<meta property=\"og:description\" content=\"En la pel\u00edcula de Pixar Inside Out (Intensamente, en espa\u00f1ol), hay una escena en la que Riley se niega a comer br\u00f3coli. 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