{"id":113690,"date":"2017-09-22T09:11:44","date_gmt":"2017-09-22T09:11:44","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113690"},"modified":"2023-01-26T12:56:01","modified_gmt":"2023-01-26T15:56:01","slug":"buenas-costumbres-localizacion","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/buenas-costumbres-localizacion","title":{"rendered":"Buenas costumbres de localizaci\u00f3n"},"content":{"rendered":"<p>El mercado actual crece y se expande cada d\u00eda m\u00e1s. Esto significa beneficios y riesgos, sin duda, y tambi\u00e9n significa que para ampliar el impacto y reforzar la posibilidad de ubicarse en este presente multicultural y globalizado, hay que hablar en el idioma de nuestro mercado.<\/p>\n<p>Numerosos estudios confirman que un proveedor que habla el idioma de su mercado tiene una gran ventaja sobre aquellos que no han hecho esta adaptaci\u00f3n. Siendo este el caso, observemos m\u00e1s de cerca la importancia de tener una postura m\u00e1s \u201cmanos a la obra\u201d con el proceso de traducci\u00f3n, <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/localizacion\">localizaci\u00f3n<\/a> e internacionalizaci\u00f3n de la marca propia.<\/p>\n<p>Si bien es importante que la agencia se ocupe y se comunique con el cliente clara y directamente, que se\u00f1ale el camino a seguir y disponga las <a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/humano\/globalizacion\">opciones<\/a> y cursos de acci\u00f3n que m\u00e1s benefician a cada cliente y su producto con respecto al pa\u00eds o comunidad a la que se est\u00e1 dirigiendo, es tambi\u00e9n muy importante que el cliente tenga a su disposici\u00f3n contactos que le permitan verificar y dirigir el tono que lleva el contenido en idioma destino. Con esto nos referimos a que el proceso de localizaci\u00f3n no es una traducci\u00f3n com\u00fan y corriente, sino que se encarga tambi\u00e9n de proferir y transmitir la personalidad de la marca a sus nuevos y potenciales clientes o usuarios.<\/p>\n<p>Si el cliente puede ofrecer, por ejemplo, un glosario o una lista de palabras y frases preferidas ante otras opciones de vocabulario, o si en caso contrario, puede se\u00f1alar aquellas palabras de las que prefiere permanecer a una cierta distancia para protegerse de situaciones como similitud con el fraseo de su competencia, puede estar seguro de que esto ser\u00e1 bienvenido y agradecido por la agencia, quien finalmente busca transmitir e impulsar a su cliente de la forma <a href=\"https:\/\/www.trustedtranslations.com\/es\/industrias\/marketing\">m\u00e1s satisfactoria y exitosa<\/a> en esta nueva \u00e1rea de su desarrollo.<\/p>\n<p>\u00a1Contacte a uno de nuestros representantes de ventas hoy mismo para obtener una <a href=\"https:\/\/\/es\/presupuesto-sin-cargo.asp?source=LeftButton\">cotizaci\u00f3n gratuita<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"El mercado actual crece y se expande cada d\u00eda m\u00e1s. 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