{"id":113699,"date":"2017-09-05T11:05:35","date_gmt":"2017-09-05T11:05:35","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113699"},"modified":"2023-01-26T12:56:06","modified_gmt":"2023-01-26T15:56:06","slug":"internacionalizame-esto","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/internacionalizame-esto","title":{"rendered":"\u00a1Internacional\u00edzame esto!"},"content":{"rendered":"<p>En un mundo cada vez m\u00e1s globalizado se generan contenidos para m\u00faltiples \u00e1reas y plataformas,\u00a0 desde <a href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/por-que-debe-localizar-su-app-2014-04-30.html\">aplicaciones (o \u00abapps\u00bb) para Smart Phones y Tablets<\/a> hasta interfaces de usuario para programas de computadora, pantallas interactivas y <a href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/consejos-para-la-internacionalizacion-en-la-web\">p\u00e1ginas web<\/a>. Y tambi\u00e9n para soportes cl\u00e1sicos como libros, folletos, carteles, y cualquier cosa que contenga texto.<\/p>\n<p>Hoy en d\u00eda los conceptos de <a href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/internacionalizacion-y-localizacion\">internacionalizaci\u00f3n y localizaci\u00f3n<\/a> son m\u00e1s conocidos que hace una d\u00e9cada. Los desarrolladores de software, dise\u00f1adores gr\u00e1ficos, editoriales, etc. se toman muy en serio el proceso de selecci\u00f3n de los elementos de un contenido que se publicar\u00e1 en diferentes regiones del mundo, de modo tal que un dise\u00f1o original pueda adaptarse a diferentes idiomas y culturas con un m\u00ednimo de modificaciones para lograr el efecto esperado.<\/p>\n<p>\u00bfPero qu\u00e9 pasa si no se sabe desde el primer momento si un producto, sea el que fuere, \u00a0ser\u00e1 efectivamente publicado y vendido en otros pa\u00edses? Por las dudas, ser\u00eda una excelente idea tener en cuenta los siguientes puntos para evitar dolores de cabeza innecesarios a la hora de internacionalizarlo:<\/p>\n<ul>\n<li>Prever la expansi\u00f3n y contracci\u00f3n de textos: Las mismas oraciones en distintos idiomas pueden ser m\u00e1s largas o m\u00e1s cortas que en el idioma original. Por ejemplo, los textos que se traducen del ingl\u00e9s al espa\u00f1ol suelen ser considerablemente m\u00e1s largos, y esos \u201cespacios extra\u201d deben ser contemplados en el soporte (ya sea f\u00edsico o digital) del texto traducido. Un ejemplo simple es la se\u00f1al de tr\u00e1nsito \u201cYield\u201d en ingl\u00e9s, que en espa\u00f1ol es \u201cCeda el paso\u201d.<\/li>\n<li>Intentar evitar rimas o <a href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/la-traduccion-de-juegos-de-palabras-2015-08-11.html\">juegos de palabras<\/a>: En la gran mayor\u00eda de los casos no funcionar\u00e1n en otros idiomas. Se podr\u00e1n encontrar equivalentes pero seguramente no tendr\u00e1n el mismo impacto o gracia que en el idioma original.<\/li>\n<li>Elegir sabiamente la propuesta crom\u00e1tica: Los colores pueden significar cosas distintas o incluso opuestas en otras culturas. Por ejemplo el rojo puede simbolizar el amor o la pasi\u00f3n en un lugar, y el odio en otro.<\/li>\n<li>Seleccionar im\u00e1genes neutras, o en su defecto, hacer distintas selecciones gr\u00e1ficas de acuerdo al target cultural. La imagen de una mujer en bikini mostrando un producto puede ser atractiva en un lugar, pero condenada por la cultura o religi\u00f3n en otro.<\/li>\n<\/ul>\n<p>En l\u00edneas generales, el p\u00fablico siempre espera identificarse con lo que lee y ve. La <a href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/primero-la-internacionalizacion-y-luego-la-localizacion\">internacionalizaci\u00f3n y la consiguiente localizaci\u00f3n<\/a> son algo que va m\u00e1s all\u00e1 de una mera traducci\u00f3n. Los consumidores no solo quieren tener acceso a productos en su idioma, sino tambi\u00e9n leerlos en sus propios c\u00f3digos y jerga, ver im\u00e1genes de gente de la misma raza y cultura, sentir que comparten los mismos gustos y tendencias. De esta manera es mucho m\u00e1s f\u00e1cil comunicar un mensaje y lograr que un producto sea aceptado y asimilado en todo el mundo.<\/p>\n<p>Para m\u00e1s informaci\u00f3n no dude en contactarnos y con gusto le ayudaremos a encontrar la mejor estrategia para que su producto o mensaje llegue a cualquier rinc\u00f3n del planeta con \u00f3ptimos resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"En un mundo cada vez m\u00e1s globalizado se generan contenidos para m\u00faltiples \u00e1reas y plataformas,\u00a0 desde aplicaciones (o \u00abapps\u00bb) para Smart Phones y Tablets hasta interfaces de usuario para programas\u2026\n","protected":false},"author":77,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8949,8794,8859],"tags":[7868,9168,10826,8972],"class_list":["post-113699","blog","type-blog","status-publish","format-standard","hentry","category-localizacion","category-para-compradores-de-traduccion","category-servicios-de-traduccion","tag-apps","tag-internacionalizacion","tag-internationalization","tag-traduccion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Internacional\u00edzame esto! 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