{"id":114899,"date":"2012-10-11T09:04:43","date_gmt":"2012-10-11T09:04:43","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=114899"},"modified":"2022-02-10T18:12:42","modified_gmt":"2022-02-10T18:12:42","slug":"diseno-y-arte-de-un-texto","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/diseno-y-arte-de-un-texto","title":{"rendered":"Dise\u00f1o y arte de un texto"},"content":{"rendered":"<p>\u00a0\u00a0 En estos tiempos, el dise\u00f1o gr\u00e1fico ocupa un lugar clave y de gran importancia en el mundo de la traducci\u00f3n y la localizaci\u00f3n.<br \/>Las traducciones que enfrentan los especialistas de la lengua no siempre est\u00e1n dispuestas en textos simples y planos sino que, a veces, los traductores deben trabajar sobre im\u00e1genes, dibujos, tablas y una gran variedad de formas y dise\u00f1os m\u00e1s.<\/p>\n<p>Muchas veces, estos gr\u00e1ficos est\u00e1n directamente relacionados con el marketing y publicidad de la empresa que nos envi\u00f3 el material a traducir. Es por esto que es de suma importancia poder recrear la imagen, los colores y la tipograf\u00eda del archivo original de tal forma que el mensaje y la est\u00e9tica sea exactamente la misma.<br \/>Para esto, existen equipos de dise\u00f1adores dedicados a la etapa de DTP (Desktop Publishing) que es considerado uno de los pasos m\u00e1s importantes dentro de las etapas de un proyecto de traducci\u00f3n.<br \/>Un punto muy importante a tener en cuenta por los dise\u00f1adores y Project Managers en cuanto al dise\u00f1o de im\u00e1genes es el tema de los colores, ya que para algunas culturas un mismo color puede tener connotaciones negativas o positivas. Por eso, todos deben estar atentos a este detalle y realizar una b\u00fasqueda exhaustiva en cuanto a la cultura del idioma meta para saber qu\u00e9 tipo de mensaje estaremos transmitiendo.<\/p>\n<p>Tambi\u00e9n hay que prestar atenci\u00f3n a la prolijidad del dise\u00f1o del archivo que estaremos entregando al cliente. Los dise\u00f1adores son los encargados de asegurarse de que el texto sea de f\u00e1cil lectura y que tenga una composici\u00f3n prolija y agradable a la vista. Para esto, el dise\u00f1ador debe encontrar el equilibrio entre los gr\u00e1ficos y el texto.<br \/>Las tipograf\u00edas siempre deben ser claras y del tama\u00f1o correcto, siguiendo el formato del texto original. A veces, el cliente provee las tipograf\u00edas que fueron usadas y a veces se deber\u00e1 encontrar la tipograf\u00eda m\u00e1s parecida para que no se pierda el dise\u00f1o original.<\/p>\n<p>Para que el producto final sea del agrado del cliente, las agencias de traducci\u00f3n, deben contar con un equipo de dise\u00f1adores que puedan lograr entregar un dise\u00f1o atractivo para el p\u00fablico y la audiencia meta. Por eso, en <em><em>Trusted Translations<\/em><\/em> contamos con un grupo de profesionales en dise\u00f1o gr\u00e1fico que nos ayuda a lograr este objetivo.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0\u00a0 En estos tiempos, el dise\u00f1o gr\u00e1fico ocupa un lugar clave y de gran importancia en el mundo de la traducci\u00f3n y la localizaci\u00f3n.Las traducciones que enfrentan los especialistas de\u2026\n","protected":false},"author":60,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8932,8794,8893],"tags":[10253,12505,13628],"class_list":["post-114899","blog","type-blog","status-publish","format-standard","hentry","category-acerca-de-trusted-translations","category-para-compradores-de-traduccion","category-para-traductores","tag-formatos-de-diseno","tag-marketing-4","tag-project-managers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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