{"id":115059,"date":"2012-04-10T14:33:51","date_gmt":"2012-04-10T14:33:51","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=115059"},"modified":"2022-02-10T18:17:26","modified_gmt":"2022-02-10T18:17:26","slug":"como-su-marca-comercial-puede-hacerle-ganar-o-perder-clientes","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/como-su-marca-comercial-puede-hacerle-ganar-o-perder-clientes","title":{"rendered":"C\u00f3mo su marca comercial puede hacerle ganar o perder clientes"},"content":{"rendered":"

Las marcas comerciales y la manera de manejarlas juegan un papel crucial para la comercializaci\u00f3n de cualquier producto o servicio. Sin embargo, a medida que el mundo est\u00e1 m\u00e1s globalizado, se vuelve m\u00e1s dif\u00edcil desarrollar marcas comerciales que puedan aplicarse en diferentes pa\u00edses. Con frecuencia, las grandes compa\u00f1\u00edas multinacionales invierten mucho tiempo y dinero en investigaci\u00f3n de mercado para saber la aceptaci\u00f3n que tienen distintas marcas en distintos pa\u00edses e idiomas.<\/p>\n

Kraft Foods recientemente sufri\u00f3 las consecuencias de elegir una marca comercial que tiene connotaciones positivas en un idioma, pero asociaciones negativas en otro. El nombre de la nueva marca mundial de snacks<\/em> de la compa\u00f1\u00eda, Mondelez International, se eligi\u00f3 en base a la palabra francesa \u201cmonde\u201d, que significa \u201cmundo\u201d en franc\u00e9s, y \u201cdelez\u201d que es similar al significado de \u201cdelicioso\u201d. Sin embargo, cuando se las junta en \u201cMondelez\u201d, se forma una palabra soez en ruso que se refiere al acto sexual.<\/p>\n

Kraft, que afirma que ten\u00edan grupos de investigaci\u00f3n para evaluar los nombres en 28 idiomas (uno de los cuales era el ruso), tiene una presencia cada vez mayor en Rusia. Esta marca, que los rusos consideran ofensiva, puede da\u00f1ar el crecimiento de la compa\u00f1\u00eda en ese pa\u00eds. Kraft todav\u00eda tiene que aprobar la marca comercial en todo el mundo, y seguramente tomar\u00e1 en cuenta el descubrimiento m\u00e1s reciente.<\/p>\n

Por supuesto, ha habido muchos ejemplos similares en los que los nombres de compa\u00f1\u00edas, productos y marcas que funcionan bien en un pa\u00eds resultan ser un desastre en otros. En estos d\u00edas, como muchas compa\u00f1\u00edas intentan tener presencia global, es m\u00e1s importante que nunca asegurarse de que la traducci\u00f3n de un nombre elegido funcione bien en el idioma del mercado.<\/p>\n

Trusted Translations<\/em><\/em>, al ser l\u00edder mundial en servicios de traducci\u00f3n multiling\u00fces, le ofrece una cotizaci\u00f3n gratis<\/a> para cualquiera de sus necesidades de traducci\u00f3n y puede asegurar que todas las partes de su campa\u00f1a de marketing se traduzcan de manera segura y eficaz en el idioma meta.<\/p>\n

 <\/p>\n

Traducci\u00f3n del original<\/a> de Julia S.<\/p>\n","protected":false},"excerpt":{"rendered":"Las marcas comerciales y la manera de manejarlas juegan un papel crucial para la comercializaci\u00f3n de cualquier producto o servicio. Sin embargo, a medida que el mundo est\u00e1 m\u00e1s globalizado,\u2026\n","protected":false},"author":42,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8794],"tags":[8904,8868,10365,9907,9300],"class_list":["post-115059","blog","type-blog","status-publish","format-standard","hentry","category-para-compradores-de-traduccion","tag-branding","tag-globalizacion","tag-marca-comercial","tag-marcas-comerciales","tag-servicios-de-traduccion"],"yoast_head":"\nC\u00f3mo su marca comercial puede hacerle ganar o perder clientes - Trusted Translations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/como-su-marca-comercial-puede-hacerle-ganar-o-perder-clientes\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo su marca comercial puede hacerle ganar o perder clientes - Trusted Translations\" \/>\n<meta property=\"og:description\" content=\"Las marcas comerciales y la manera de manejarlas juegan un papel crucial para la comercializaci\u00f3n de cualquier producto o servicio. 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