{"id":115859,"date":"2009-11-11T12:36:46","date_gmt":"2009-11-11T12:36:46","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=115859"},"modified":"2022-02-10T18:42:24","modified_gmt":"2022-02-10T18:42:24","slug":"la-importancia-del-idioma-en-los-sitios-web","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/la-importancia-del-idioma-en-los-sitios-web","title":{"rendered":"La importancia del idioma en los sitios web"},"content":{"rendered":"<p>Buscando algo en Internet, encontr\u00e9 un punto muy interesante que hace referencia a un tema que, a mi parecer, tiene gran importancia hoy en d\u00eda.<\/p>\n<p><strong><em>\u201cSi no puedo leer, no compro\u201d<\/em><\/strong>. Esto es algo que muchas veces escuchamos decir a las personas cuando tratan de realizar compras por Internet.<\/p>\n<p>Muchas compa\u00f1\u00edas dudan y discuten sobre si tiene sentido para ellos globalizar sus p\u00e1ginas web, sus sitios comerciales en l\u00ednea o hasta sus centros de llamadas (m\u00e1s conocidos como \u201ccall centers\u201d). Con esto nos referimos a si vale la pena o no traducir estos sitios web y brindar informaci\u00f3n en otros idiomas sobre sus empresas y productos.<\/p>\n<p>Se tiene la idea generalizada de que el comprador se siente c\u00f3modo con el ingl\u00e9s, sobre todo si ingresa a sitios especializados en tecnolog\u00eda o productos determinados o especializados.<br \/>Sin embargo, se han realizado investigaciones desde hace varios a\u00f1os, las cuales indican todo lo contrario: existe una gran cantidad de personas que desean comprar en su propio idioma y que muchas veces no lo hacen por lo mismo. Esto limita tanto a quienes desean comprar como a las empresas que ofrecen sus productos y servicios.<\/p>\n<p>Por lo tanto, creo que en la actualidad es imperativo que toda empresa que desee llegar a m\u00e1s clientes potenciales piense en publicar sus sitios web, la informaci\u00f3n de sus productos y servicios, ayuda al consumidor, etc., en distintos idiomas.<\/p>\n","protected":false},"excerpt":{"rendered":"Buscando algo en Internet, encontr\u00e9 un punto muy interesante que hace referencia a un tema que, a mi parecer, tiene gran importancia hoy en d\u00eda. \u201cSi no puedo leer, no\u2026\n","protected":false},"author":20,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8949,8794,8859,8885],"tags":[11563,11562,11561,11560,8892,10241,11565,11564,8950,8982,9098],"class_list":["post-115859","blog","type-blog","status-publish","format-standard","hentry","category-localizacion","category-para-compradores-de-traduccion","category-servicios-de-traduccion","category-traduccion-profesional","tag-centros-de-llamadas","tag-comprar-en-su-propio-idioma","tag-compras-por-internet","tag-globalizar","tag-idiomas","tag-paginas-web","tag-publicar","tag-sitios-especializados","tag-sitios-web","tag-tecnologia","tag-traducir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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