{"id":115875,"date":"2009-11-03T07:28:25","date_gmt":"2009-11-03T07:28:25","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=115875"},"modified":"2022-02-10T18:42:55","modified_gmt":"2022-02-10T18:42:55","slug":"seguimos-con-la-localizacion","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion","title":{"rendered":"Seguimos con la localizaci\u00f3n"},"content":{"rendered":"<p>Tal vez cree que la <strong>localizaci\u00f3n<\/strong> significa <em>personalizar su mensaje<\/em> (sitio web, documentaci\u00f3n, material de ventas, etc.) en un mercado extranjero que habla otro idioma. Bueno, si bien esta presunci\u00f3n generalmente resulta de aplicaci\u00f3n, no es totalmente cierta.<\/p>\n<p>La realidad es que en <strong>pa\u00edses con altos niveles de diversidad<\/strong>, la localizaci\u00f3n puede implicar la adaptaci\u00f3n de su mensaje para las personas que residen en el pa\u00eds de la sede social de la empresa y quiz\u00e1s en su misma comunidad local. Por ejemplo, es sabido que en los Estados Unidos los <strong>hispanos<\/strong> detentan un poder adquisitivo significativo y, adem\u00e1s, muchos hispanos en los Estados Unidos tienen m\u00e1s posibilidades de adquirir un producto o de solicitar informaci\u00f3n cuando se les habla en su propia lengua.<\/p>\n<p>Por consiguiente, en la preparaci\u00f3n de una estrategia y plan de localizaci\u00f3n, las empresas deber\u00edan tener presente tanto el idioma de la sede social como el de los nuevos mercados a los que pretenden penetrar, e identificar objetivos comerciales valiosos no solo en el exterior, sino tambi\u00e9n en los <strong>grupos demogr\u00e1ficos locales <\/strong>ling\u00fc\u00edsticamente diferenciables.<\/p>\n<p>\u00bfDesea pruebas del poder adquisitivo del grupo hispano de los Estados Unidos? El pujante mercado hispano de los Estados Unidos gasta casi 1 bill\u00f3n de d\u00f3lares.<\/p>\n<p>Y aprovecho este tema, la localizaci\u00f3n en los proyectos de traducci\u00f3n, para comentar que a partir de hoy contamos con una traductora especializada en una de las variedades del espa\u00f1ol, ya que<strong> Xandra<\/strong>, de <strong>Guatemala<\/strong>, se une a este blog. \u00a1\u00a1Bienvenida, Xandra!!<\/p>\n","protected":false},"excerpt":{"rendered":"Tal vez cree que la localizaci\u00f3n significa personalizar su mensaje (sitio web, documentaci\u00f3n, material de ventas, etc.) en un mercado extranjero que habla otro idioma. Bueno, si bien esta presunci\u00f3n\u2026\n","protected":false},"author":101,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12704,8794,8859],"tags":[11601,11600,11599,11598,8903,9059,15202,9956,9851,11597,11602],"class_list":["post-115875","blog","type-blog","status-publish","format-standard","hentry","category-localization","category-para-compradores-de-traduccion","category-servicios-de-traduccion","tag-adaptacion-del-mensaje","tag-diversidad","tag-estrategia-de-localizacion","tag-grupos-demograficos","tag-hispanos","tag-idioma","tag-levels-of-diversity","tag-mensaje","tag-mercado-extranjero","tag-plan-de-localizacion","tag-poder-adquisitivo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seguimos con la localizaci\u00f3n - Trusted Translations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seguimos con la localizaci\u00f3n - Trusted Translations\" \/>\n<meta property=\"og:description\" content=\"Tal vez cree que la localizaci\u00f3n significa personalizar su mensaje (sitio web, documentaci\u00f3n, material de ventas, etc.) en un mercado extranjero que habla otro idioma. Bueno, si bien esta presunci\u00f3n...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion\" \/>\n<meta property=\"og:site_name\" content=\"Trusted Translations\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trusted.Translations\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T18:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2022\/06\/tt-logo-2-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"216\" \/>\n\t<meta property=\"og:image:height\" content=\"94\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TrustedT9ns\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion\"},\"author\":{\"name\":\"amelia\",\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#\\\/schema\\\/person\\\/62defe2697007232485f33d6355d66b5\"},\"headline\":\"Seguimos con la localizaci\u00f3n\",\"datePublished\":\"2009-11-03T07:28:25+00:00\",\"dateModified\":\"2022-02-10T18:42:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion\"},\"wordCount\":272,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#organization\"},\"keywords\":[\"adaptaci\u00f3n del mensaje\",\"diversidad\",\"estrategia de localizaci\u00f3n\",\"grupos demogr\u00e1ficos\",\"hispanos\",\"idioma\",\"levels of diversity\",\"mensaje\",\"mercado extranjero\",\"plan de localizaci\u00f3n\",\"poder adquisitivo\"],\"articleSection\":[\"Localization\",\"Para Compradores de Traducci\u00f3n\",\"Servicios de Traducci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion\",\"url\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion\",\"name\":\"Seguimos con la localizaci\u00f3n - Trusted Translations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/seguimos-con-la-localizacion#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Localizaci\u00f3n\",\"item\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/blog\\\/categorias\\\/localizacion\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Seguimos con la localizaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/\",\"name\":\"Trusted Translations, Inc.\",\"description\":\"Leader in translation and interpretation services.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#organization\"},\"alternateName\":\"Trusted Translations\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#organization\",\"name\":\"Trusted Translations\",\"alternateName\":\"Trusted Translations, Inc.\",\"url\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/static.trustedtranslations.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/TT_logo_WSIColors-2.png\",\"contentUrl\":\"https:\\\/\\\/static.trustedtranslations.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/TT_logo_WSIColors-2.png\",\"width\":500,\"height\":196,\"caption\":\"Trusted Translations\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Trusted.Translations\",\"https:\\\/\\\/x.com\\\/TrustedT9ns\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/trusted-translations\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/#\\\/schema\\\/person\\\/62defe2697007232485f33d6355d66b5\",\"name\":\"amelia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"amelia\"},\"url\":\"https:\\\/\\\/www.trustedtranslations.com\\\/es\\\/author\\\/amelia\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seguimos con la localizaci\u00f3n - Trusted Translations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion","og_locale":"es_ES","og_type":"article","og_title":"Seguimos con la localizaci\u00f3n - Trusted Translations","og_description":"Tal vez cree que la localizaci\u00f3n significa personalizar su mensaje (sitio web, documentaci\u00f3n, material de ventas, etc.) en un mercado extranjero que habla otro idioma. Bueno, si bien esta presunci\u00f3n...","og_url":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion","og_site_name":"Trusted Translations","article_publisher":"https:\/\/www.facebook.com\/Trusted.Translations","article_modified_time":"2022-02-10T18:42:55+00:00","og_image":[{"width":216,"height":94,"url":"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2022\/06\/tt-logo-2-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@TrustedT9ns","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion#article","isPartOf":{"@id":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion"},"author":{"name":"amelia","@id":"https:\/\/www.trustedtranslations.com\/es\/#\/schema\/person\/62defe2697007232485f33d6355d66b5"},"headline":"Seguimos con la localizaci\u00f3n","datePublished":"2009-11-03T07:28:25+00:00","dateModified":"2022-02-10T18:42:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion"},"wordCount":272,"commentCount":0,"publisher":{"@id":"https:\/\/www.trustedtranslations.com\/es\/#organization"},"keywords":["adaptaci\u00f3n del mensaje","diversidad","estrategia de localizaci\u00f3n","grupos demogr\u00e1ficos","hispanos","idioma","levels of diversity","mensaje","mercado extranjero","plan de localizaci\u00f3n","poder adquisitivo"],"articleSection":["Localization","Para Compradores de Traducci\u00f3n","Servicios de Traducci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion","url":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion","name":"Seguimos con la localizaci\u00f3n - Trusted Translations","isPartOf":{"@id":"https:\/\/www.trustedtranslations.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trustedtranslations.com\/es\/blog\/seguimos-con-la-localizacion#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trustedtranslations.com\/es"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.trustedtranslations.com\/es\/blog"},{"@type":"ListItem","position":3,"name":"Localizaci\u00f3n","item":"https:\/\/www.trustedtranslations.com\/es\/blog\/categorias\/localizacion"},{"@type":"ListItem","position":4,"name":"Seguimos con la localizaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/www.trustedtranslations.com\/es\/#website","url":"https:\/\/www.trustedtranslations.com\/es\/","name":"Trusted Translations, Inc.","description":"Leader in translation and interpretation services.","publisher":{"@id":"https:\/\/www.trustedtranslations.com\/es\/#organization"},"alternateName":"Trusted Translations","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trustedtranslations.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.trustedtranslations.com\/es\/#organization","name":"Trusted Translations","alternateName":"Trusted Translations, Inc.","url":"https:\/\/www.trustedtranslations.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.trustedtranslations.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/static.trustedtranslations.com\/wp-content\/uploads\/2022\/01\/TT_logo_WSIColors-2.png","contentUrl":"https:\/\/static.trustedtranslations.com\/wp-content\/uploads\/2022\/01\/TT_logo_WSIColors-2.png","width":500,"height":196,"caption":"Trusted Translations"},"image":{"@id":"https:\/\/www.trustedtranslations.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Trusted.Translations","https:\/\/x.com\/TrustedT9ns","https:\/\/www.linkedin.com\/company\/trusted-translations"]},{"@type":"Person","@id":"https:\/\/www.trustedtranslations.com\/es\/#\/schema\/person\/62defe2697007232485f33d6355d66b5","name":"amelia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"amelia"},"url":"https:\/\/www.trustedtranslations.com\/es\/author\/amelia"}]}},"toolset-meta":{"cpt-for-blogs":{"revisor":{"type":"textfield","raw":""},"revisor-image":{"type":"image","raw":"","attachment_id":null},"revisor-description":{"type":"textfield","raw":""},"revisor-link":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/blog\/115875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/comments?post=115875"}],"version-history":[{"count":0,"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/blog\/115875\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/media?parent=115875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/categories?post=115875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustedtranslations.com\/es\/wp-json\/wp\/v2\/tags?post=115875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}