{"id":115889,"date":"2009-10-22T10:20:33","date_gmt":"2009-10-22T10:20:33","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=115889"},"modified":"2022-02-10T18:43:22","modified_gmt":"2022-02-10T18:43:22","slug":"primero-la-internacionalizacion-y-luego-la-localizacion","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/primero-la-internacionalizacion-y-luego-la-localizacion","title":{"rendered":"Primero la internacionalizaci\u00f3n y luego la localizaci\u00f3n"},"content":{"rendered":"<p>Hoy en d\u00eda los clientes de una gran cantidad de proyectos de traducci\u00f3n solicitan la<strong> localizaci\u00f3n<\/strong> de sus productos, puntos de ventas, material de comercializaci\u00f3n, etc. Existe una necesidad enorme de <em>penetrar en nuevos mercados<\/em> y esto significa que <em>la localizaci\u00f3n es una de las preocupaciones principales de las agencias de traducci\u00f3n<\/em>.<\/p>\n<p>Evidentemente, la localizaci\u00f3n puede ser una cuesti\u00f3n problem\u00e1tica cuando el texto fuente en s\u00ed mismo no resulta adecuado para el proceso\u2026 que es donde entra en juego la <strong>internacionalizaci\u00f3n<\/strong>. En s\u00edntesis, <em>la internacionalizaci\u00f3n es la adaptaci\u00f3n de un producto determinado<\/em> (texto, en este caso) <em>a fin de eliminar los obst\u00e1culos que entorpecer\u00edan el proceso de localizaci\u00f3n<\/em>.<\/p>\n<p>La internacionalizaci\u00f3n puede incluir varios temas:<\/p>\n<ul>\n<li>la modificaci\u00f3n o la eliminaci\u00f3n de ciertas im\u00e1genes o s\u00edmbolos que probablemente no se entiendan (o, peor a\u00fan, que puedan considerarse ofensivos) en algunas culturas;<\/li>\n<li>la eliminaci\u00f3n de las referencias culturales etnoc\u00e9ntricas que no se entender\u00e1n (extranjeros);<\/li>\n<li>generalmente, la revisi\u00f3n aplicando una l\u00f3gica b\u00e1sica para garantizar que el sector m\u00e1s amplio posible de la poblaci\u00f3n global se identifique con el mensaje que se transmite.<\/li>\n<\/ul>\n<p>Con estos obst\u00e1culos fuera del camino, el proceso de localizaci\u00f3n es mucho m\u00e1s sencillo y directo. Algunas agencias de traducci\u00f3n ofrecer\u00e1n ambos servicios mientras que otras solo ofrecer\u00e1n el de localizaci\u00f3n.<\/p>\n<p><strong>Los clientes deber\u00edan tener en cuenta que a mayor nivel de internacionalizaci\u00f3n del texto fuente, menores ser\u00e1n los costos del subsiguiente proceso de localizaci\u00f3n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Hoy en d\u00eda los clientes de una gran cantidad de proyectos de traducci\u00f3n solicitan la localizaci\u00f3n de sus productos, puntos de ventas, material de comercializaci\u00f3n, etc. Existe una necesidad enorme\u2026\n","protected":false},"author":101,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12704,8794,8859],"tags":[9287,9168,10826,15219,11628,9300],"class_list":["post-115889","blog","type-blog","status-publish","format-standard","hentry","category-localization","category-para-compradores-de-traduccion","category-servicios-de-traduccion","tag-agencias-de-traduccion","tag-internacionalizacion","tag-internationalization","tag-internationalization-quotient","tag-referencias-culturales-etnocentricas","tag-servicios-de-traduccion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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