{"id":116155,"date":"2009-01-20T03:35:11","date_gmt":"2009-01-20T03:35:11","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=116155"},"modified":"2022-02-10T18:52:41","modified_gmt":"2022-02-10T18:52:41","slug":"perdido-en-la-traduccion","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/perdido-en-la-traduccion","title":{"rendered":"Perdido en la traducci\u00f3n"},"content":{"rendered":"<p>La Administraci\u00f3n de la Ciudad de Buenos Aires, encabezada por el empresario Mauricio Macri, parece haber traducido y adoptado un lema com\u00fan de la campa\u00f1a medioambiental de Brasil para sus propios objetivos ecol\u00f3gicos en la pol\u00edtica y publicidad de su falsa pol\u00edtica medioambiental. No obstante, la traducci\u00f3n literal al espa\u00f1ol de la frase en portugu\u00e9s \u201cJogue limpo\u201d pierde la polisemia que la torna una frase ingeniosa para una campa\u00f1a p\u00fablica de toma de conciencia. En el portugu\u00e9s de Brasil, el verbo \u201cjogar\u201d puede significar \u201cjugar\u201d y, asimismo, \u201carrojar\u201d.<\/p>\n<p>La frase coloquial en portugu\u00e9s de Brasil para \u201carrojar basura\u201d es \u201cjogar lixo\u201d (es frecuente ver carteles con la frase \u201c\u00c9 proibido jogar lixo\u201d \u2013 Se proh\u00edbe arrojar basura), que es muy similar a la frase que se utiliza para el juego limpio\/sin hacer trampa (en deportes y competencias): \u201cjogar limpo\u201d. De esta manera, el lema de la campa\u00f1a \u201cJogue limpo\u201d en Brasil significa, literalmente, jugar limpio, pero tambi\u00e9n significa no arrojar basura y ser, as\u00ed, limpios. El ingenio y\/o eficacia aparentemente ha popularizado esta frase para campa\u00f1as medioambientales similares por todo Brasil. Incluso existe una ONG en Bah\u00eda con esta frase como nombre.<\/p>\n<p>Sin embargo, en espa\u00f1ol el verbo \u201cjugar\u201d no tiene la misma polisemia que el verbo \u201cjogar\u201d en el portugu\u00e9s de Brasil. El verbo del espa\u00f1ol \u201cjugar\u201d s\u00f3lo se relaciona con el juego; y, de esta manera, el lema de la campa\u00f1a \u201cJug\u00e1 limpio\u201d no tiene la misma polisemia ingeniosa que en el portugu\u00e9s de Brasil y s\u00f3lo significa jugar limpio\/sin hacer trampa y pierde el sentido de arrojar basura de una manera prolija. No obstante, la Administraci\u00f3n Macri consider\u00f3 que la frase cumpl\u00eda con el objetivo de la campa\u00f1a, de todos modos. No he visto las cifras relativas al cambio de tonelaje en los contenedores de basura municipales o las de los servicios p\u00fablicos de recolecci\u00f3n de basura, pero, a simple vista, la gente no parece estar \u201cjugando limpio\u201d. Por supuesto, para la Administraci\u00f3n Macri, la eficacia de la campa\u00f1a probablemente se mida mediante las encuestas de aprobaci\u00f3n del Gobierno.<\/p>\n","protected":false},"excerpt":{"rendered":"La Administraci\u00f3n de la Ciudad de Buenos Aires, encabezada por el empresario Mauricio Macri, parece haber traducido y adoptado un lema com\u00fan de la campa\u00f1a medioambiental de Brasil para sus\u2026\n","protected":false},"author":101,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8893,8885],"tags":[9306,12170,12169,8972,9301],"class_list":["post-116155","blog","type-blog","status-publish","format-standard","hentry","category-para-traductores","category-traduccion-profesional","tag-calidad-de-la-traduccion","tag-juga-limpio","tag-jugar-limpio","tag-traduccion","tag-traducciones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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