{"id":116212,"date":"2008-11-27T10:52:24","date_gmt":"2008-11-27T10:52:24","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=116212"},"modified":"2022-02-10T18:54:21","modified_gmt":"2022-02-10T18:54:21","slug":"que-es-la-localizacion","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/que-es-la-localizacion","title":{"rendered":"\u00bfQu\u00e9 es la localizaci\u00f3n?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/flags_of_the_world_by_condottieropng.jpg\" \/>En el caso espec\u00edfico de la traducci\u00f3n, la localizaci\u00f3n se refiere a c\u00f3mo se adapta un idioma a una cultura o pa\u00eds espec\u00edficos, para que la audiencia a la que va dirigido el texto lo comprenda como si lo hubiera escrito un nativo. No s\u00f3lo se localizan las palabras en s\u00ed mismas, a fin de reflejar las diferencias de ortograf\u00eda y las disparidades en el uso de las palabras, sino que tambi\u00e9n se plasman aspectos como los formatos de fecha y n\u00fameros, divisas, sistemas de medici\u00f3n, n\u00fameros telef\u00f3nicos, im\u00e1genes, que tambi\u00e9n se adaptan a la audiencia o al pa\u00eds meta para que el texto se ajuste perfectamente a su cultura.<\/p>\n<p>La localizaci\u00f3n constituye un servicio fundamental para los negocios que pretenden expandirse a nivel global. No solamente estos negocios deber\u00e1n traducir su material a distintos idiomas, sino que tambi\u00e9n requerir\u00e1n localizar su material si un producto o servicio debe usarse en una determinada regi\u00f3n. A menudo este servicio se incluye en el proceso de traducci\u00f3n, si bien los clientes deber\u00e1n detallar espec\u00edficamente que solicitan este servicio, al igual que la variedad ling\u00fc\u00edstica del idioma meta que pretenden. Por ejemplo, si una empresa espa\u00f1ola desea traducir su material para los mercados angloparlantes, hay que evaluar la variedad ling\u00fc\u00edstica de ingl\u00e9s (estadounidense, brit\u00e1nico, australiano, etc.). Si su producto o servicio se utilizar\u00e1 principalmente dentro de Europa, es probable que soliciten una traducci\u00f3n al ingl\u00e9s brit\u00e1nico, debido a la cantidad de hablantes de ingl\u00e9s brit\u00e1nico de esa regi\u00f3n.<\/p>\n<p>Una de las principales ventajas de este servicio es la atenci\u00f3n personalizada de sus clientes, ya que podr\u00e1 comunicarse con ellos en un idioma que comprendan.<\/p>\n","protected":false},"excerpt":{"rendered":"En el caso espec\u00edfico de la traducci\u00f3n, la localizaci\u00f3n se refiere a c\u00f3mo se adapta un idioma a una cultura o pa\u00eds espec\u00edficos, para que la audiencia a la que\u2026\n","protected":false},"author":101,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8932,8949,8794,8893,8859,8885],"tags":[9506,12211,8858,9300],"class_list":["post-116212","blog","type-blog","status-publish","format-standard","hentry","category-acerca-de-trusted-translations","category-localizacion","category-para-compradores-de-traduccion","category-para-traductores","category-servicios-de-traduccion","category-traduccion-profesional","tag-localizacion-del-espanol","tag-localizacion-del-ingles","tag-servicios-de-localizacion","tag-servicios-de-traduccion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es la localizaci\u00f3n? 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