{"id":155484,"date":"2022-08-03T12:00:44","date_gmt":"2022-08-03T12:00:44","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?post_type=blog&#038;p=155484"},"modified":"2023-01-26T12:37:42","modified_gmt":"2023-01-26T15:37:42","slug":"las-empresas-frente-al-metaverso","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/las-empresas-frente-al-metaverso","title":{"rendered":"Las empresas frente al metaverso"},"content":{"rendered":"<p>La evoluci\u00f3n del metaverso abrir\u00e1 nuevas avenidas para que las empresas expandan su alcance en Internet y m\u00e1s all\u00e1, pero entrar en este espacio digital desconocido puede ser arduo para cualquier organizaci\u00f3n. El metaverso puede pensarse como un espacio que integra los aspectos f\u00edsico y digital de la realidad para ofrecer una experiencia mejorada y personalizada a sus usuarios. De hecho, la tecnolog\u00eda alucinante del metaverso ofrece el potencial para revolucionar el mercado global y, por eso, requerir\u00e1 que las empresas y otras organizaciones tengan la capacidad de alcanzar clientes en el extranjero, cruzando barreras ling\u00fc\u00edsticas.<\/p>\n<p>El metaverso no es un concepto nuevo. La industria de los videojuegos puede verse como una versi\u00f3n temprana, ya que estos les permiten a sus usuarios tener una segunda vida en Internet. Fortnite es uno de los mejores ejemplos que hay para demostrar el impacto de las transacciones de dinero real (RTM) sobre los ingresos de una compa\u00f1\u00eda. Este juego fue desarrollado por Epic Games y lanzado como un juego gratuito de supervivencia en equipo y de peleas de todos contra todos, pero tambi\u00e9n ofrece la posibilidad de comprar mejoras cosm\u00e9ticas a trav\u00e9s de la compra de paVos. Los jugadores pueden usar los paVos para comprar <i>emotes <\/i>y <i>skins <\/i>para sus personajes o para sus armas. En total, el juego ha sido beneficioso para Epic Games: ha generado 5800 millones de d\u00f3lares solo en 2021, con una base de jugadores de 400 millones.\u00a0 Estas funcionalidades son una forma com\u00fan de estimular los ingresos y, se espera, retener m\u00e1s jugadores. A partir de 2021, se <a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/what-is-the-metaverse-and-what-does-it-mean-for-business\" target=\"_blank\" rel=\"noopener\">estima<\/a> que las transacciones de dinero real han generado un beneficio de 100 millones en la industria de los juegos. Este n\u00famero podr\u00eda seguir creciendo a medida que los juegos como servicio (GaaS) contin\u00faan cobrando popularidad.<\/p>\n<p>Los servicios que por primera vez se ofrecieron a trav\u00e9s de los juegos han sido adoptados por el metaverso. Las comodidades ofrecidas por el metaverso ser\u00e1n muy variadas. Los usuarios pueden entrar a este mundo paralelo en Internet para hacer la compra en Walmart o para asistir a un concierto de Lil Nas X en Roblox. Eventualmente, la gente podr\u00e1 planificar sus vidas diarias a trav\u00e9s de esta experiencia interactiva. El potencial que el metaverso ofrece a las empresas es inmenso. Seg\u00fan la investigaci\u00f3n llevada a cabo por Gartner, <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-02-07-gartner-predicts-25-percent-of-people-will-spend-at-least-one-hour-per-day-in-the-metaverse-by-2026\" target=\"_blank\" rel=\"noopener\">se espera<\/a> que, para 2026, un 25 por ciento de las personas utilizar\u00e1n el metaverso durante al menos una hora por d\u00eda, lo que podr\u00eda generar un mercado valorado entre 800 mil millones y un bill\u00f3n de d\u00f3lares para 2024.<\/p>\n<p>Uno de los temas m\u00e1s complejos que las empresas deber\u00e1n tener en cuenta es que, a medida que se desarrolle la <a href=\"https:\/\/www.trustedtranslations.com\/es\/industrias\/blockchain\" target=\"_blank\" rel=\"noopener\">tecnolog\u00eda blockchain<\/a>, las criptomonedas y las NFT (token no fungible) ser\u00e1n cada vez m\u00e1s importantes para las transacciones del metaverso. Las blockchains han sido promocionadas como otra forma de transferir derechos de propiedad de bienes de una persona a otra y para conceder acceso a un servicio en particular del que los no propietarios no podr\u00e1n gozar, como, por ejemplo, un restaurante NFT exclusivo.<\/p>\n<p>Si bien el metaverso moderno todav\u00eda est\u00e1 en su infancia, este tiene el potencial de alterar dram\u00e1ticamente la manera en que los consumidores y las empresas interact\u00faan. Habr\u00e1 desaf\u00edos que las organizaciones deber\u00e1n superar para integrarse con \u00e9xito en este espacio digital, especialmente en lo que respecta alcanzar clientes en todo el planeta, atravesando barreras ling\u00fc\u00edsticas. El 25 por ciento de la poblaci\u00f3n mundial que, seg\u00fan la investigaci\u00f3n de Gartner, utilizar\u00e1 el metaverso hasta durante una hora por d\u00eda para 2024 equivale a 1,75 mil millones de personas. Esto significa que una empresa que opera en un espacio digital deber\u00e1 poder comunicarse con clientes que hablan una lengua distinta. Los <a href=\"https:\/\/www.trustedtranslations.com\/es\/industrias\" target=\"_blank\" rel=\"noopener\">servicios de traducci\u00f3n profesionales<\/a> pueden ayudar a las empresas que buscan navegar el metaverso permiti\u00e9ndoles interactuar con consumidores que otrora no pudieran alcanzar.<\/p>\n","protected":false},"excerpt":{"rendered":"La evoluci\u00f3n del metaverso abrir\u00e1 nuevas avenidas para que las empresas expandan su alcance en Internet y m\u00e1s all\u00e1, pero entrar en este espacio digital desconocido puede ser arduo para\u2026\n","protected":false},"author":4,"featured_media":155303,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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