{"id":216935,"date":"2023-07-27T12:36:02","date_gmt":"2023-07-27T15:36:02","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?post_type=blog&#038;p=216935"},"modified":"2023-07-27T12:36:02","modified_gmt":"2023-07-27T15:36:02","slug":"contenido-atemporal-vs-tendencias","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/es\/blog\/contenido-atemporal-vs-tendencias","title":{"rendered":"Contenidos atemporales vs. contenidos de tendencias: Multiling\u00fces"},"content":{"rendered":"<p>\u00bfEst\u00e1s satisfecho con tu estrategia de contenidos? Hoy en d\u00eda, los contenidos que ofreces a tus clientes son tan importantes como los productos y servicios que deseas vender. \u00bfQu\u00e9 tipo de contenidos necesitas para implementar una estrategia exitosa?<\/p>\n<p>Veremos aqu\u00ed los contenidos <em>atemporales<\/em>, los contenidos de <em>tendencias<\/em> y las diferencias entre ambos. Adem\u00e1s, exploraremos por qu\u00e9 los contenidos multiling\u00fces son esenciales para el <a href=\"https:\/\/www.trustedtranslations.com\/es\/industrias\/marketing\"><i>marketing<\/i><\/a> y para las b\u00fasquedas de oportunidades de tu empresa.<\/p>\n<h2><strong>\u00bfQu\u00e9 son los contenidos atemporales?<\/strong><\/h2>\n<p>Los contenidos atemporales, como su nombre lo indica, est\u00e1n pensados para durar mucho tiempo. Este tipo de contenidos se enfoca en temas que cuya relevancia para el p\u00fablico no decae, lo que brinda un valor significativo y promete un buen rendimiento a futuro de la inversi\u00f3n. Imag\u00ednate que los contenidos atemporales son como el pan de cada d\u00eda: es algo sencillo que damos por sentado, pero tambi\u00e9n ha sido la base de nuestra alimentaci\u00f3n durante muchos siglos.<\/p>\n<p>Los contenidos atemporales dependen del SEO (proceso de optimizaci\u00f3n de los motores de b\u00fasqueda) y de las palabras clave para aparecer entre los primeros resultados. Tambi\u00e9n apuntan a educar e informar al lector. Este tipo de contenidos puede incluir casos pr\u00e1cticos, gu\u00edas y videos instructivos, infograf\u00edas, preguntas frecuentes, listas de verificaci\u00f3n, glosarios industriales y otros recursos que constantemente atraer\u00e1n clientes potenciales, por ejemplo, una agencia de bienes ra\u00edces creer\u00e1 que siempre habr\u00e1 un inter\u00e9s por una gu\u00eda sobre c\u00f3mo comprar una primera propiedad.<\/p>\n<h2><strong>\u00bfQu\u00e9 son los contenidos de tendencias?<\/strong><\/h2>\n<p>Los contenidos de tendencias, en cambio, est\u00e1n conectados con momentos espec\u00edficos y ef\u00edmeros. Este tipo de contenidos apunta a aprovechar tendencias actuales para generar picos de inter\u00e9s repentinos, pero no usualmente prolongados, que pueden convertirse en clics, visitas y menciones de boca en boca. Si lo comparamos con una comida, los contenidos de tendencias son como las <a href=\"https:\/\/mashable.com\/article\/best-tiktok-food-trends-2023\" target=\"_blank\" rel=\"noopener\">recomendaciones de <i>influencers<\/i><\/a> de cada semana: la gente va a buscar bollos de colores o conservas artesanales, pero no las usan en todas las comidas.<\/p>\n<p>Los contenidos de tendencias generalmente dependen de las redes sociales y buscan hacerse virales, a menudo usando hashtags, palabras clave e interacciones con personas clave en las redes para sumarse a las tendencias. Los contenidos estacionales son un tipo de contenidos de tendencias, como tambi\u00e9n lo son los art\u00edculos de cultura popular, la notas de actualidad, los cap\u00edtulos de podcasts y los videos cortos, como los de Instagram o TikTok. Por ejemplo, una agencia de bienes ra\u00edces puede compartir una publicaci\u00f3n acerca de las primeras 10 tendencias de decoraci\u00f3n del hogar en 2023.<\/p>\n<h2><strong>\u00bfContenidos atemporales vs. tendencias: \u00bfPor qu\u00e9 son importantes?<\/strong><\/h2>\n<p>Una estrategia de contenidos sostenible tiene que buscar el equilibrio entre los contenidos atemporales y las tendencias, porque los dos se complementan.<\/p>\n<p>Las tendencias son una buena estrategia para generar menciones de boca en boca acerca de tu marca y atraer nuevos clientes, muchas veces de forma gratuita. Al mismo tiempo, los contenidos atemporales son necesarios para establecer autoridad y mantener la base de clientes en un largo plazo. Lo mejor es usarlos juntos: muchas empresas usan las tendencias para crear enlaces hacia los contenidos atemporales en sus sitios de Internet. Y la b\u00fasqueda de palabras clave para los contenidos atemporales (con herramientas como <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>) puede inspirar la creaci\u00f3n de contenidos de tendencias.<\/p>\n<h2><strong>\u00bfPor qu\u00e9 necesitas una estrategia de contenidos multiling\u00fce?<\/strong><\/h2>\n<p>Mientras incorporas ambos contenidos atemporales y contenidos de tendencias en tu estrategia de marketing, no olvides uno de los elementos m\u00e1s importantes: los contenidos multiling\u00fces. Las investigaciones demuestran que <a href=\"https:\/\/www.statista.com\/statistics\/1297022\/online-shopping-attitudes-different-language\/\" target=\"_blank\" rel=\"noopener\">casi un 75 % de los consumidores del mundo<\/a> prefiere materiales en Internet, como rese\u00f1as de productos, en su lengua madre, y que un 40 % no compra nada en sitios de una lengua distinta.<\/p>\n<p>Ofrecer<a href=\"https:\/\/www.trustedtranslations.com\/es\/servicios\/contenido-multilingue\">contenidos multiling\u00fces<\/a> permite que tu negocio se expanda m\u00e1s all\u00e1 de una sola lengua meta o de un solo pa\u00eds meta, aprovechando mejor las tendencias mundiales. Adem\u00e1s, asegurar que tus contenidos atemporales est\u00e9n disponibles en varias lenguas mejorar\u00e1 la fidelidad de los clientes y la percepci\u00f3n de la marca. Finalmente, es m\u00e1s f\u00e1cil que tus contenidos SEO tengan buenos rendimientos en lenguas que no son el ingl\u00e9s, ya que hay menos competidores.<\/p>\n<p>Cuando crees una estrategia de contenidos multiling\u00fces, busca el apoyo profesional que pueda combinar conocimientos espec\u00edficos de la industria con habilidades ling\u00fc\u00edsticas sobresalientes. En <em><em>Trusted Translations<\/em><\/em>, nuestro experimentado equipo puede ayudarte en una amplia gama de contenidos multiling\u00fces.<\/p>\n<p>Foto de Paul Pastourmatzis en Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"\u00bfEst\u00e1s satisfecho con tu estrategia de contenidos? Hoy en d\u00eda, los contenidos que ofreces a tus clientes son tan importantes como los productos y servicios que deseas vender. \u00bfQu\u00e9 tipo\u2026\n","protected":false},"author":111,"featured_media":216861,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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