{"id":128160,"date":"2019-03-21T18:27:43","date_gmt":"2019-03-21T18:27:43","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?page_id=128160"},"modified":"2022-12-09T14:05:33","modified_gmt":"2022-12-09T14:05:33","slug":"trusted-translations-lidera-debate-sobre-busquedas-moviles-en-localization-world-2012-seattle","status":"publish","type":"press-releases","link":"https:\/\/www.trustedtranslations.com\/es\/press-releases\/trusted-translations-lidera-debate-sobre-busquedas-moviles-en-localization-world-2012-seattle","title":{"rendered":"Lideramos el Debate sobre las B\u00fasquedas M\u00f3viles en Localization World 2012 en Seattle"},"content":{"rendered":"<p><em>Trusted Translations<\/em> Lidera el Debate sobre las B\u00fasquedas M\u00f3viles en Localization World 2012 en Seattle<\/p>\n<p>El experto en comercializaci\u00f3n en l\u00ednea de <em><em>Trusted Translations<\/em><\/em>, Gustavo Lucardi, present\u00f3 \u00ab\u00a1B\u00fasqueda M\u00f3vil! La Pr\u00f3xima Frontera de la Localizaci\u00f3n\u00bb en la conferencia de Localization World que tuvo lugar este a\u00f1o en Seattle, Washington. Localization World es una de las principales conferencias para las empresas que realizan negocios a nivel mundial y tienen la necesidad de abordar sus mercados en diversos idiomas. Si bien el tema general de la conferencia, que tuvo lugar del 17 al 19 de octubre, era \u00abAlcanzar el Mundo M\u00f3vil\u00bb , el Sr. Lucardi cambi\u00f3 ligeramente el enfoque del debate a medidas concretas que pudieran tomarse para ser \u00abencontrado\u00bb en el mundo m\u00f3vil. Esto inclu\u00eda, seg\u00fan lo expuesto por el Sr. Lucardi en su presentaci\u00f3n, formas clave para optimizar la presencia en las plataformas de b\u00fasqueda utilizadas por Google, Microsoft y Apple en dispositivos m\u00f3viles.<\/p>\n<p>\u00abSer encontrados o aparecer primeros en las b\u00fasquedas en dispositivos m\u00f3viles implica abordar un conjunto diferente de desaf\u00edos de los de la clasificaci\u00f3n en equipos de escritorio o port\u00e1tiles\u00bb, agreg\u00f3 el Sr. Lucardi. Luego destac\u00f3 la importancia de enfocarse en el dise\u00f1o del sitio para los dispositivos m\u00f3viles, ya que no solo tiene un impacto en la experiencia del usuario, sino tambi\u00e9n en la forma en que los motores de b\u00fasqueda en los dispositivos m\u00f3viles tratan a un sitio en particular.<\/p>\n<p>Para ilustrar este punto, el Sr. Lucardi utiliz\u00f3 el lanzamiento reciente del sitio de Trusted Interpreters https:\/\/www.trustedinterpreters.com como ejemplo de un dise\u00f1o que se adapta a casi cualquier dispositivo. Trusted Interpreters, la divisi\u00f3n de servicios de interpretaci\u00f3n de <em><em>Trusted Translations<\/em><\/em>, es una de las \u00fanicas empresas de interpretaci\u00f3n en el mercado que cuenta con un sitio con dise\u00f1o \u00e1gil.<\/p>\n<p>\u00abOtro elemento sumamente importante y relativamente obvio de la optimizaci\u00f3n de la b\u00fasqueda m\u00f3vil es el enfoque geogr\u00e1fico. En otras palabras, todo esfuerzo de optimizaci\u00f3n en dispositivos m\u00f3viles debe centrarse en lo que se denomina optimizaci\u00f3n de motores de b\u00fasqueda local\u00bb, explic\u00f3 el Sr. Lucardi.<\/p>\n<p>El Sr. Lucardi finaliz\u00f3 su ponencia mencionando el efecto de contar con una aplicaci\u00f3n m\u00f3vil en el \u00abMundo M\u00f3vil\u00bb. Present\u00f3 diversos ejemplos sobre la forma en que las empresas de traducci\u00f3n utilizaban las aplicaciones m\u00f3viles para desarrollar su autoridad m\u00f3vil en l\u00ednea de forma general. El Sr. Lucardi afirm\u00f3 que el simple hecho de contar con una aplicaci\u00f3n m\u00f3vil podr\u00eda hacer que un sitio o una empresa en particular fuera m\u00e1s relevante en las b\u00fasquedas m\u00f3viles en general. Adem\u00e1s, compar\u00f3 esta t\u00e1ctica con mejorar el posicionamiento natural en las b\u00fasquedas al contar con una estrategia s\u00f3lida en las redes sociales. Si bien no se relaciona de manera directa, existe un claro impacto en los resultados de los motores de b\u00fasqueda.<\/p>\n<p>Localization World 2012 se celebr\u00f3 en el Bell Harbor International Conference Center. El Sr. Lucardi fue uno de los muchos expertos de la industria que particip\u00f3 como disertante y presentador en la conferencia celebrada este a\u00f1o. Adem\u00e1s, el Sr. Lucardi tambi\u00e9n particip\u00f3 de otra sesi\u00f3n titulada \u00ab\u00bfEst\u00e1 nuestro mundo preparado para lanzar en masa aplicaciones m\u00f3viles listas para el mundo?\u201d junto con el orador Akulaa Agarwal de Adobe Systems, Inc.<\/p>\n<p>El programa de la conferencia present\u00f3 10 temas, entre los que se incluyen: Negocios Globales, Web Global, Estrategia de Contenidos, Movilidad, Automatizaci\u00f3n de la Traducci\u00f3n, Est\u00e1ndares, Competencias B\u00e1sicas de la Localizaci\u00f3n, Gesti\u00f3n de la Localizaci\u00f3n Avanzada, Desconferencia e Informaci\u00f3n de Primera Mano.<\/p>\n","protected":false},"excerpt":{"rendered":"Trusted Translations Lidera el Debate sobre las B\u00fasquedas M\u00f3viles en Localization World 2012 en Seattle El experto en comercializaci\u00f3n en l\u00ednea de Trusted Translations, Gustavo Lucardi, present\u00f3 \u00ab\u00a1B\u00fasqueda M\u00f3vil! La\u2026\n","protected":false},"featured_media":139634,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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