{"id":112690,"date":"2021-11-02T15:45:43","date_gmt":"2021-11-02T15:45:43","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=112690"},"modified":"2022-02-10T16:47:25","modified_gmt":"2022-02-10T16:47:25","slug":"longue-traine-dans-le-commerce-et-les-langues-longue-traine","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/longue-traine-dans-le-commerce-et-les-langues-longue-traine","title":{"rendered":"Longue tra\u00eene dans le commerce et les langues longue tra\u00eene"},"content":{"rendered":"<p><img decoding=\"async\" class=\" wp-image-92310 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/10\/lemur-795x1024.jpg\" alt=\"\" width=\"210\" height=\"271\" \/>Dans le mod\u00e8le commercial de d\u00e9tail standard, les entreprises commercialisent et vendent une vari\u00e9t\u00e9 r\u00e9duite d&rsquo;articles tr\u00e8s rentables. De cette fa\u00e7on, ils vendent quelques articles en gros volumes pour gagner le plus d&rsquo;argent.<\/p>\n<p>Le mod\u00e8le fonctionne depuis longtemps, mais maintenant, gr\u00e2ce \u00e0 Internet, les consommateurs peuvent trouver des produits qui correspondent \u00e0 leurs go\u00fbts et pr\u00e9f\u00e9rences sp\u00e9cifiques. Cela signifie que les entreprises n&rsquo;ont plus \u00e0 d\u00e9pendre d&rsquo;un produit le plus vendu et peuvent, \u00e0 la place, offrir une grande vari\u00e9t\u00e9 de produits de niche difficiles \u00e0 trouver. Dans un mod\u00e8le commercial \u00e0 longue tra\u00eene, tu te concentres sur les produits les moins populaires et les moins demand\u00e9s.<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Qu&rsquo;est-ce que la longue tra\u00eene dans le commerce\u00a0?<\/h3>\n<p>La longue tra\u00eene est une strat\u00e9gie commerciale dans laquelle les entreprises vendent de faibles volumes de produits difficiles \u00e0 trouver \u00e0 de nombreux consommateurs, r\u00e9alisant des b\u00e9n\u00e9fices importants au lieu de vendre quelques articles populaires en gros volumes.<\/p>\n<p>Chris Anderson, un \u00e9crivain anglo-am\u00e9ricain, a invent\u00e9 le terme en 2004. Selon lui, les consommateurs s&rsquo;\u00e9loignent des march\u00e9s traditionnels, ce qui entra\u00eene la croissance des march\u00e9s en ligne. Le changement permet \u00e0 un nombre incommensurable de produits moins populaires d&rsquo;\u00eatre vendus\u00a0; augmentant ainsi leur rentabilit\u00e9.<\/p>\n<p>Des plateformes telles qu&rsquo;Amazon et eBay sont de parfaits exemples d&rsquo;entreprises \u00e0 longue tra\u00eene, car les vendeurs commercialisent des articles sp\u00e9cifiques en petites quantit\u00e9s aux consommateurs \u00e0 la recherche de produits de niche.<\/p>\n<h3>Langues \u00e0 longue tra\u00eene<\/h3>\n<p>Adapt\u00e9 d&rsquo;un contexte commercial, le terme \u00ab\u00a0longue tra\u00eene\u00a0\u00bb est maintenant utilis\u00e9 dans la <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/une-traduction-suffit-elle-ou-faut-il-aussi-une-localisation\" target=\"_blank\" rel=\"noopener\">traduction et la localisation<\/a>. Il fait g\u00e9n\u00e9ralement r\u00e9f\u00e9rence aux langues qui sont traduites ou localis\u00e9es moins souvent et ne sont pas les premi\u00e8res \u00e0 venir \u00e0 l&rsquo;esprit des gens lorsqu&rsquo;ils pensent \u00e0 la localisation.<\/p>\n<p>Une <a href=\"https:\/\/www.academia.edu\/34474519\/Presentation_Long_tail_languages_Investigating_the_revaluation_of_minority_languages_in_new_media\" target=\"_blank\" rel=\"noopener\">langue \u00e0 longue tra\u00eene<\/a> peut faire r\u00e9f\u00e9rence \u00e0 toute langue moins fr\u00e9quemment localis\u00e9e. Il est important de noter qu&rsquo;une langue n&rsquo;est pas class\u00e9e comme langue longue tra\u00eene en fonction du nombre de personnes qui la parlent. Si c&rsquo;\u00e9tait le cas, le bengali ne serait pas une langue \u00e0 longue tra\u00eene. \u00c9tant la 7\u00e8me langue la plus parl\u00e9e au monde, elle ne figure toujours pas sur la liste des langues les plus couramment utilis\u00e9es dans la localisation et la traduction.<\/p>\n<p>Cependant, la localisation des langues \u00e0 longue tra\u00eene est difficile en raison de leur diversit\u00e9 et de leur grand nombre.<\/p>\n<h3>Pourquoi traduire des langues \u00e0 longue tra\u00eene\u00a0?<\/h3>\n<p>Devrais-tu traduire des langues \u00e0 longue tra\u00eene\u00a0? Et est-ce important\u00a0? Eh bien, ils peuvent sembler insignifiants, mais cela est quelque peu trompeur.<\/p>\n<p>Ces langues peuvent s&rsquo;av\u00e9rer rentables pour les entreprises qui traduisent leurs sites Web leurs manuels d\u2019utilisation, et leurs publicit\u00e9s. \u00ab\u00a0Les langues dites \u00e0 longue tra\u00eene non seulement augmentent leur valeur \u00e9conomique<em>, <\/em>mais elles gagnent \u00e9galement en popularit\u00e9 parmi les grandes entreprises, les marques mondiales et les sites Web importants.\u00a0\u00bb (Common Sense Advisory (Sargent 2014) \u00e0 Muran 2015))<\/p>\n<p>Alors, pourquoi traduire les langues \u00e0 longue tra\u00eene\u00a0?<\/p>\n<ul>\n<li><strong>Passerelle vers de nouveaux march\u00e9s:<\/strong> Traduire et localiser ces langues peut ouvrir la voie \u00e0 l&rsquo;interaction et \u00e0 la communication avec la communaut\u00e9 de parlants de ces langues. Cela signifie \u00e9largir ton march\u00e9 \u00e0 ces consommateurs.<\/li>\n<li><strong>Pas de grande concurrence:<\/strong> Les communaut\u00e9s \u00e0 longue tra\u00eene sont moins localis\u00e9es, offrant ainsi moins de concurrence. Tu peux \u00eatre le premier \u00e0 p\u00e9n\u00e9trer le march\u00e9 et \u00e0 \u00e9tablir des liens.<\/li>\n<li><strong>Taux de conversion accru:<\/strong> Seulement <a href=\"https:\/\/www.washingtonpost.com\/news\/worldviews\/wp\/2015\/04\/23\/the-worlds-languages-in-7-maps-and-charts\/\" target=\"_blank\" rel=\"noopener\">4,83\u00a0%<\/a> de la population mondiale parle anglais. De plus, plus de la moiti\u00e9 des consommateurs rarement ach\u00e8tent sur des sites Web offerts en anglais uniquement. Ainsi, la localisation dans d&rsquo;autres langues moins dominantes signifie que tes prospects sont plus susceptibles d&rsquo;acheter chez toi.<\/li>\n<\/ul>\n<h3>Cherches-tu \u00e0 localiser ton offre ? Envisage engager un fournisseur de services linguistiques professionnels<\/h3>\n<p>La traduction linguistique ne consiste pas tout simplement \u00e0 prendre des mots et \u00e0 les mettre dans une autre langue. La traduction doit \u00eatre exacte et dans son contexte. Sinon, cela perdra de son sens et probablement tu perdras des clients.<\/p>\n<p>Pour cette raison, tu dois trouver une \u00e9quipe de traduction qualifi\u00e9e et exp\u00e9riment\u00e9e. Que tu <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/les-avantages-de-traduire-votre-site-web\" target=\"_blank\" rel=\"noopener\">traduisais ton site Web<\/a> ou tes r\u00e9seaux sociaux, l&rsquo;\u00e9quipe que tu embauches doit conna\u00eetre la langue de ton secteur, disposer de toutes les connaissances linguistiques, de l&rsquo;expertise et des outils n\u00e9cessaires ainsi que de processus de v\u00e9rification de traduction approfondis.<\/p>\n<p>Si tu recherches une expertise professionnelle en traduction, <a href=\"https:\/\/www.trustedtranslations.com\/?elementor_library=blog\" target=\"_blank\" rel=\"noopener\"><em><em>Trusted Translations<\/em><\/em><\/a> est un leader reconnu des services d&rsquo;interpr\u00e9tation et de traduction multilingues. Avec plus de 10\u00a0000 linguistes experts dans le monde, nous garantissons des traductions de qualit\u00e9 aux tarifs les plus comp\u00e9titifs.<\/p>\n<p>Faisons en sorte que ta strat\u00e9gie de traduction linguistique \u00e0 longue tra\u00eene soit r\u00e9ussie et sans effort.<\/p>\n<p>Cr\u00e9dit photo\u00a0: Zden\u011bk Mach\u00e1\u010dek sur Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"Dans le mod\u00e8le commercial de d\u00e9tail standard, les entreprises commercialisent et vendent une vari\u00e9t\u00e9 r\u00e9duite d\u2019articles tr\u00e8s rentables. De cette fa\u00e7on, ils vendent quelques articles en gros volumes pour gagner\u2026\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7517],"tags":[8189,8215,8216,8217],"class_list":["post-112690","blog","type-blog","status-publish","format-standard","hentry","category-pour-acheteurs-de-traduction","tag-langues-a-longue-traine","tag-langues-rares","tag-longue-traine","tag-service-de-localisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Longue tra\u00eene dans le commerce et les langues longue tra\u00eene - Trusted Translations, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/longue-traine-dans-le-commerce-et-les-langues-longue-traine\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Longue tra\u00eene dans le commerce et les langues longue tra\u00eene - Trusted Translations, Inc.\" \/>\n<meta property=\"og:description\" content=\"Dans le mod\u00e8le commercial de d\u00e9tail standard, les entreprises commercialisent et vendent une vari\u00e9t\u00e9 r\u00e9duite d&rsquo;articles tr\u00e8s rentables. 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