{"id":112728,"date":"2021-06-21T17:42:21","date_gmt":"2021-06-21T17:42:21","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=112728"},"modified":"2023-02-01T16:29:49","modified_gmt":"2023-02-01T19:29:49","slug":"la-traduction-de-votre-site-web-en-espagnol-pourrait-doubler-vos-benefices-en-ligne","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/la-traduction-de-votre-site-web-en-espagnol-pourrait-doubler-vos-benefices-en-ligne","title":{"rendered":"La traduction de votre site Web en espagnol pourrait doubler vos b\u00e9n\u00e9fices en ligne"},"content":{"rendered":"<p><\/p><p>Nous voyons de plus en plus un changement dans la d\u00e9mographie linguistique. Il ne faut donc pas pr\u00e9sumer que tous vos visiteurs sont \u00e0 l\u2019aise dans votre langue. Voici quelques statistiques qui pourraient vous \u00e9tonner\u00a0:<\/p><ul><li>M\u00eame parmi les non-hispaniques, l\u2019espagnol est la langue la <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2013\/08\/13\/spanish-is-the-most-spoken-non-english-language-in-u-s-homes-even-among-non-hispanics\" target=\"_blank\" rel=\"noopener\">plus couramment parl\u00e9e<\/a> aux \u00c9tats-Unis apr\u00e8s l\u2019anglais.<\/li><li>L\u2019espagnol est la langue maternelle de plus de <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Langues_aux_%C3%89tats-Unis\" target=\"_blank\" rel=\"noopener\">41\u00a0millions d\u2019Am\u00e9ricains<\/a> (donn\u00e9es de 2018). Ceci constitue 13,4\u00a0% de la population.<\/li><li>Les \u00c9tats-Unis comptent seulement 1,8\u00a0million locuteurs espagnols de moins que l\u2019Espagne (qui en compte 43,26\u00a0millions).<\/li><li>Aux \u00c9tats-Unis, la diversit\u00e9 linguistique \u00e0 la maison a <a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2018\/05\/21\/millions-of-u-s-citizens-dont-speak-english-to-each-other-thats-not-a-problem\" target=\"_blank\" rel=\"noopener\">doubl\u00e9<\/a> au cours de 40\u00a0derni\u00e8res ann\u00e9es.<\/li><li>M\u00eame si la plupart des hispaniques aux \u00c9tats-Unis sont <a href=\"https:\/\/www.pewresearch.org\/hispanic\/2015\/05\/12\/english-proficiency-on-the-rise-among-latinos\" target=\"_blank\" rel=\"noopener\">parfaitement bilingues<\/a>, environ 8\u00a0millions ne le sont pas, ce qui constitue un march\u00e9 potentiel important que vous ne pouvez pas joindre autrement.<\/li><\/ul><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/06\/hablamos.jpg\"><img decoding=\"async\" class=\"wp-image-3118 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/06\/hablamos.jpg\" alt=\"\" width=\"267\" height=\"178\" \/><\/a>Au cours de la derni\u00e8re d\u00e9cennie, les entreprises sont devenues proactives pour am\u00e9liorer la diversit\u00e9 et l\u2019inclusion, pas seulement pour augmenter leurs b\u00e9n\u00e9fices \u00e0 court terme. Voici plusieurs raisons importantes pour lesquelles vous devriez offrir une traduction compl\u00e8te de votre site Web pour vos clients hispaniques\u00a0:<\/p><p>\u00a0<\/p><ul><li>La diversit\u00e9 culturelle <a href=\"https:\/\/online.maryville.edu\/online-bachelors-degrees\/marketing\/guide-to-diversity-and-inclusion-in-modern-advertising\" target=\"_blank\" rel=\"noopener\">cr\u00e9e de la confiance<\/a>, ce qui augmente la fid\u00e9lit\u00e9 des clients. Vous montrerez aux locuteurs espagnols que vous ne vous contentez pas d\u2019essayer de traduire votre site, mais que celui-ci utilise une approche multilingue.<\/li><li>Si vous ne le faites pas, Google Translate s\u2019en occupera. De nombreux navigateurs et extensions offrent des sites traduits automatiquement, car ceux-ci ne proposent pas de contenu dans plusieurs langues. Malheureusement, cette traduction automatique cr\u00e9e souvent un message estropi\u00e9, dont le sens n\u2019est pas clair. Copier et coller le contenu de sites monolingues dans Google Translate peut avoir des r\u00e9sultats qui sont dr\u00f4les sans le vouloir.<\/li><li>Utiliser la langue maternelle d\u2019un client vous permet de tenir compte de sa r\u00e9alit\u00e9 culturelle dans votre contenu, en particulier si vous adoptez une <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/traduction-marketing-vs-transcreation\" target=\"_blank\" rel=\"noopener\">approche de transcr\u00e9ation<\/a>, o\u00f9 la langue n\u2019est pas le seul \u00e9l\u00e9ment traduit. Ceci aide \u00e0 former un lien fort entre une entreprise et ses clients.\u00a0<\/li><\/ul><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/06\/latam.jpg\"><img decoding=\"async\" class=\"wp-image-3119 alignleft\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/06\/latam.jpg\" alt=\"\" width=\"314\" height=\"334\" \/><\/a>La traduction de slogans culturellement sp\u00e9cifiques ne fonctionnera pas. La traduction du slogan <a href=\"https:\/\/www.businessnewsdaily.com\/5241-international-marketing-fails.html\" target=\"_blank\" rel=\"noopener\">l\u00e2chez la pression (<em>turn it loose)<\/em><\/a> de Coors en espagnol \u00e9tait devenue c\u00e9l\u00e8bre, car elle faisant r\u00e9f\u00e9rence \u00e0 la diarrh\u00e9e, ce qui aurait \u00e9t\u00e9 plus adapt\u00e9 \u00e0 un autre genre de produit.<\/p><p>Les statistiques sur la rentabilit\u00e9 d\u00e9coulant de la traduction de votre contenu restent rares.\u00a0Cependant, voyez la traduction comme une bonne occasion d\u2019am\u00e9liorer votre r\u00e9f\u00e9rencement.\u00a0En utilisant des mots-cl\u00e9s d\u2019une autre langue, vous optimisez votre site pour qu\u2019il soit plus facile \u00e0 trouver pour les utilisateurs de <a href=\"https:\/\/www.google.es\" target=\"_blank\" rel=\"noopener\">Google.es<\/a> et les autres moteurs de recherche en espagnol.<\/p><p>Si vous n\u2019adoptez pas cette approche, vous laisserez le champ libre \u00e0 vos concurrents.\u00a0<em>Comprende?<\/em><\/p><p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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