{"id":112736,"date":"2021-05-14T18:01:31","date_gmt":"2021-05-14T18:01:31","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=112736"},"modified":"2022-02-10T16:48:48","modified_gmt":"2022-02-10T16:48:48","slug":"les-avantages-de-traduire-votre-site-web","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/les-avantages-de-traduire-votre-site-web","title":{"rendered":"Les avantages de traduire votre site web"},"content":{"rendered":"<p><\/p><p>Vous avez s\u00fbrement d\u00e9j\u00e0 vu des sites web avec des petites ic\u00f4nes repr\u00e9sentant des drapeaux en haut et \u00e0 droite et des liens pour traduire automatiquement le contenu en multiples langues. C\u2019est vraiment une bonne m\u00e9thode pour rendre votre entreprise plus accessible \u00e0 un public global \u00e0 travers un <a href=\"https:\/\/traduction.trustedtranslations.com\/services-traduction\/mondialisation\" target=\"_blank\" rel=\"noopener noreferrer\">processus de mondialisation<\/a> et \u00e0 des visiteurs dont la langue maternelle n\u2019est pas le fran\u00e7ais.<\/p><p>Le secret des sites web multilingues se cache dans le fait que la plupart n\u2019utilise pas de modules externes pour produire la traduction automatiquement. Mais, plut\u00f4t, ils font <strong>traduire leurs contenus dans multiples langues, par des professionnels<\/strong>, pour cr\u00e9er plusieurs versions du site qui peuvent \u00eatre affich\u00e9s instantan\u00e9ment.<\/p><p>Il y a trois avantages cl\u00e9s dans ce processus\u00a0:<\/p><ul><li>Vous contr\u00f4lez le sens de votre contenu avec de la pr\u00e9cision.<\/li><li>Des expressions d\u2019une langue peuvent \u00eatre utilis\u00e9s pour donner au site un caract\u00e8re <strong>local<\/strong>.<\/li><li><strong>Les erreurs de traduction<\/strong> qui apparaissent dans les traductions automatiques peuvent \u00eatre \u00e9vit\u00e9es.<\/li><li>Votre entreprise semble plus ouverte et <strong>mondial<\/strong> si le site n\u2019est pas monolingue.<\/li><\/ul><p>Le seul inconv\u00e9nient est peut-\u00eatre le temps et le co\u00fbt d\u2019actualiser le site. Cependant, les avantages, en termes d\u2019efficacit\u00e9, prestige et pr\u00e9cision, ne peuvent pas \u00eatre surestim\u00e9s.<\/p><p>Voil\u00e0 deux exemples des bonnes pratiques\u00a0:<\/p><p>La page d\u2019accueil d\u2019<strong>IKEA <\/strong>identifie la localisation du visiteur et lui offre choisir entre un site local ou n\u2019importe quel autre, dans plusieurs langues, tout en conservant la palette de couleurs et l\u2019aspect g\u00e9n\u00e9ral distinctif du site.<\/p><p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/IKEA.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-3093\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/IKEA.jpg\" alt=\"\" width=\"488\" height=\"271\" \/><\/a><\/p><p>\u00a0Comme vous pouvez l&rsquo;imaginer, le fournisseur de paiement international <strong>Visa <\/strong>offre une multitude d\u2019options de langues.<\/p><table style=\"border-collapse: collapse;width: 88.9655%;height: 242px\"><tbody><tr><td style=\"width: 50%\"><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/visa-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3094\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/visa-1.jpg\" alt=\"\" width=\"280\" height=\"249\" \/><\/a><\/td><td style=\"width: 50%\"><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/visa-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3095\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2021\/05\/visa-2.jpg\" alt=\"\" width=\"288\" height=\"251\" \/><\/a><\/td><\/tr><\/tbody><\/table><p>Chaque site comporte une liste d\u00e9roulante avec des options pour visiter d&rsquo;autres sites r\u00e9gionaux. Les pays bilingues et multilingues sont bien accueillis. Le site canadien peut \u00eatre affich\u00e9 en anglais ou en fran\u00e7ais, et le site tunisien peut \u00eatre affich\u00e9 en arabe, anglais ou fran\u00e7ais. Les sites en arabe alignent les menus \u00e0 droite car le sens de l\u2019\u00e9criture est de droit \u00e0 gauche.<\/p><p>Alors, si vous faites partie des milliers d\u2019entrepreneurs qui ont fait des \u00e9conomies en cr\u00e9ant leurs sites sur <a href=\"https:\/\/wpml.org\/fr\/announcements\/2019\/12\/wpml-and-trusted-translations-team-up\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>, il vous conviendrait peut-\u00eatre d\u2019investir une partie de l\u2019argent que vous avez \u00e9pargn\u00e9 en faisant traduire le site dans les langues que vous consid\u00e9rez importantes pour l\u2019expansion de votre entreprise. Renseignez-vous sur le plugin multilingue de WordPress et ce qu\u2019un <a href=\"https:\/\/traduction.trustedtranslations.com\/services-traduction\/formats-de-fichiers\/wordpress\" target=\"_blank\" rel=\"noopener noreferrer\">fournisseur de services linguistiques partenaire<\/a> peut faire pour votre site. <strong><em><em>Trusted Translations<\/em><\/em><\/strong> poss\u00e8de non seulement une vaste exp\u00e9rience avec WordPress et WPML, mais a \u00e9galement d\u00e9velopp\u00e9 son propre <a href=\"https:\/\/wpml.org\/fr\/translation-service\/trusted-translations\" target=\"_blank\" rel=\"noopener noreferrer\">plugin WPML multilingue<\/a>.<\/p><h3><strong>Devenez multilingue\u00a0!<\/strong><\/h3><p>M\u00eame si vous n\u2019avez pas le budget ou la port\u00e9e mondial de Visa ou d\u2019Ikea, vous pouvez profiter d\u2019offrir votre site dans les trois ou quatre langues les plus courantes dans votre r\u00e9gion. Cette strat\u00e9gie peut dynamiser votre marque, \u00e9largir votre march\u00e9 et favoriser la satisfaction et la fid\u00e9lit\u00e9 de la part de vos clients.<\/p><p>Une fois que vous \u00eates pr\u00eat \u00e0 rendre votre site web v\u00e9ritablement international, vous pouvez engager des services professionnels de traduction. Chez <strong><em><em>Trusted Translations<\/em><\/em><\/strong>, nous avons les \u00e9quipes d&rsquo;experts n\u00e9cessaires pour propulser <a href=\"https:\/\/traduction.trustedtranslations.com\/services-traduction\/traduction-humaine\/traduction-site-web\" target=\"_blank\" rel=\"noopener noreferrer\">votre site web \u00e0 l&rsquo;\u00e9chelle mondiale<\/a>.<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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