{"id":113025,"date":"2013-05-23T13:38:50","date_gmt":"2013-05-23T13:38:50","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113025"},"modified":"2022-03-10T22:49:30","modified_gmt":"2022-03-10T22:49:30","slug":"la-marque-sur-le-produit","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/la-marque-sur-le-produit","title":{"rendered":"La marque sur le produit"},"content":{"rendered":"

\"picture\"<\/a>Beaucoup de marques impos\u00e9es si fortement sur le march\u00e9<\/a> finissent par s\u2019emparer du nom de leur produit. C’est un ph\u00e9nom\u00e8ne tr\u00e8s int\u00e9ressant, et l\u2019est \u00e9galement le fait de savoir quoi faire au moment de leur traduction.
En espagnol<\/a>, nous avons des exemples tr\u00e8s clairs concernant les produits prenant le nom d’une marque : Scotch au lieu de ruban adh\u00e9sif, Savora au lieu de moutarde, Cotonetes au lieu de coton tige, Rimmel pour le mascara, Maicena pour la farine de ma\u00efs, Curitas au lieu de pansements, Gillette pour les lames de rasoir, Liquid Paper au lieu de correcteur liquide, parmi tant d\u2019autres.<\/p>\n

Mais pourquoi ? Les raisons sont diverses, la marque est parfois \u00a0tellement fabuleuse qu\u2019elle surpasse le produit lui-m\u00eame, ou la publicit\u00e9 peut \u00eatre tellement impactante que tout le monde se souvient de la marque du produit, et il arrive parfois qu’une marque soit celle s\u2019\u00e9tant empar\u00e9e du march\u00e9 de ce produit.
Au moment de traduire<\/a> ces mots il faut \u00eatre extr\u00eamement prudent et faire attention aux usages culturels de la langue<\/a> cible. Parfois, afin d\u2019\u00eatre s\u00fbr, il est plus pratique de traduire le produit et laisser de cot\u00e9 sa marque, \u00e9tant donn\u00e9 que de cette mani\u00e8re nous nous assurons que le public comprenne de quoi il s\u2019agit.<\/p>\n

D’autre part, vous pouvez rechercher quels sont les produits dans la langue cible qui portent \u00e9galement le nom de leur marque. En anglais, par exemple, les Curitas sont d\u00e9nom\u00e9s par leur marque\u00a0 \u00ab\u00a0Band-Aid\u00a0\u00bb, les mouchoirs jetables par leur marque \u00ab\u00a0Kleenex\u00a0\u00bb, les couches \u00ab\u00a0Pampers\u00a0\u00bb, les feuilles de papier autocollantes \u00ab\u00a0Post-its\u00a0\u00bb, les fameux \u00ab\u00a0Cotonetes\u00a0\u00bb \u00ab\u00a0Q-tips\u00a0\u00bb, les patins \u00e0 roulettes en ligne \u00ab\u00a0Rollerblades\u00a0\u00bb, etc.<\/p>\n

Il est tr\u00e8s int\u00e9ressant de savoir quelles sont les marques qui ont prit possession du nom de leurs produits dans les diff\u00e9rentes cultures et en m\u00eame temps il est important de prendre ceci en compte au moment de la localisation.<\/p>\n

Version originale en espagnol\u00a0: https:\/\/www.trustedtranslations.com\/la-marca-sobre-el-producto-2013-05-22.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Beaucoup de marques impos\u00e9es si fortement sur le march\u00e9 finissent par s\u2019emparer du nom de leur produit. C\u2019est un ph\u00e9nom\u00e8ne tr\u00e8s int\u00e9ressant, et l\u2019est \u00e9galement le fait de savoir quoi\u2026\n","protected":false},"author":17,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8297],"tags":[],"class_list":["post-113025","blog","type-blog","status-publish","format-standard","hentry","category-localisation"],"yoast_head":"\nLa marque sur le produit - Trusted Translations, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/la-marque-sur-le-produit\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque sur le produit - Trusted Translations, Inc.\" \/>\n<meta property=\"og:description\" content=\"Beaucoup de marques impos\u00e9es si fortement sur le march\u00e9 finissent par s\u2019emparer du nom de leur produit. 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