{"id":113199,"date":"2012-06-26T12:04:54","date_gmt":"2012-06-26T12:04:54","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113199"},"modified":"2022-02-10T17:02:23","modified_gmt":"2022-02-10T17:02:23","slug":"la-localisation-du-hamburger","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/la-localisation-du-hamburger","title":{"rendered":"La localisation du hamburger"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2012\/06\/24230908-150x150.jpg\" \/>Toute entreprise qui vend des produits ou des services dans plusieurs pays sait que la localisation est une partie tr\u00e8s importante d\u2019une strat\u00e9gie de <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/2012\/04\/11\/comment-votre-nom-de-marque-peut-vous-faire-gagner-ou-perdre-des-clients\">marketing<\/a> international. Qu\u2019il s\u2019agisse d\u2019une entreprise qui d\u00e9cide de localiser la langue qu\u2019elle utilise pour vendre un produit ou service, ou tente de localiser le produit ou service lui-m\u00eame, la localisation est essentielle pour pouvoir attirer des clients dans les diff\u00e9rents pays.<\/p>\n<p>Un exemple pour lequel nous sommes tous familiers est la <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/2011\/12\/29\/localisation-de-sites-web-quels-service-comprend-elle\">localisation<\/a> du menu de Mc Donalds. Bien que le menu se soit quelque peu standardis\u00e9 dans le monde entier, de sorte que si vous vous promener \u00e0 Tokyo, Paris ou Buenos aires, vous ressentirai le m\u00eame sentiment de familiarit\u00e9, il y a quelques \u00e9l\u00e9ments dans leur menu uniques \u00e0 chaque pays et localis\u00e9s en fonction des go\u00fbts du march\u00e9 local. Vous observerez ci-dessous une liste des diff\u00e9rents hamburgers de Mc Donalds que vous pouvez trouver partout dans le monde :<\/p>\n<p>\u201cMcArabia\u201d \u2013 Moyen Orient<\/p>\n<p>\u201cMcLaks\u201d \u2013 Norv\u00e8ge<\/p>\n<p>\u201cShogun Burger\u201d \u2013 Hong Kong<\/p>\n<p>\u201cMaharaja Mac\u201d \u2013 Inde<\/p>\n<p>\u201cCroque McDo\u201d \u2013 Belgique<\/p>\n<p>\u201cMcKebab\u201d \u2013 Isra\u00ebl<\/p>\n<p>\u201cProsperity Burger\u201d \u2013 Malaisie<\/p>\n<p>\u201cBulgogi Burger\u201d \u2013 Cor\u00e9e du Sud<\/p>\n<p>\u201cSamurai Pork Burger\u201d \u2013\u00a0Tha\u00eflande<\/p>\n<p>\u201cMcAloo Tikki Burger\u201d \u2013 Inde<\/p>\n<p>\u201cMcLobster\u201d \u2013 \u00a0Canada<\/p>\n<p>Non seulement Mc Donalds a choisi des noms adapt\u00e9s \u00e0 la culture de chaque pays, mais ils ont \u00e9galement adapt\u00e9 leurs produits. Par exemple, pour s\u2019adapter aux go\u00fbts des personnes vivant au Moyen-Orient, les hamburgers sont servis dans un pain pita au lieu d\u2019un pain brioche. En Inde, o\u00f9 la majorit\u00e9 des habitants ne mange pas de b\u0153uf, les hamburgers sont faits avec du poulet ou des l\u00e9gumes. A Hong Kong et en Tha\u00eflande, les hamburgers sont servis avec de la sauce teriyaki. Bien que le concept g\u00e9n\u00e9ral se rapporte \u00e0 un sandwich, la garniture, le type de pain et les sauces changent selon les endroits pour ces hamburgers si particuliers.<\/p>\n<p>Bien qu\u2019il ne soit pas toujours possible et\/ou n\u00e9cessaire de <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/2012\/03\/21\/marche-cible\">localiser<\/a> votre produit, je dirais qu\u2019il est toujours utile de localiser la langue du mat\u00e9riel de \u00a0marketing. Avec ses sp\u00e9cialistes en langues, <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/2011\/05\/19\/blog-de-traduction-trusted-translations\"><em><em>Trusted Translations<\/em><\/em><\/a> peu vous aider dans le processus de localisation et vous propose un devis gratuit pour votre prochain projet.<\/p>\n<p>Version en anglais : <a href=\"https:\/\/www.trustedtranslations.com\/blog\/burger-localization-2012-06-25.html\">https:\/\/www.trustedtranslations.com\/burger-localization-2012-06-25.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Toute entreprise qui vend des produits ou des services dans plusieurs pays sait que la localisation est une partie tr\u00e8s importante d\u2019une strat\u00e9gie de marketing international. Qu\u2019il s\u2019agisse d\u2019une entreprise\u2026\n","protected":false},"author":17,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7517],"tags":[8667,7946,15592],"class_list":["post-113199","blog","type-blog","status-publish","format-standard","hentry","category-pour-acheteurs-de-traduction","tag-service-localisation","tag-services-de-traduction","tag-traduction-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La localisation du hamburger - Trusted Translations, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/la-localisation-du-hamburger\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La localisation du hamburger - Trusted Translations, Inc.\" \/>\n<meta property=\"og:description\" content=\"Toute entreprise qui vend des produits ou des services dans plusieurs pays sait que la localisation est une partie tr\u00e8s importante d\u2019une strat\u00e9gie de marketing international. 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