{"id":113202,"date":"2012-06-14T14:22:06","date_gmt":"2012-06-14T14:22:06","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113202"},"modified":"2022-02-10T17:02:25","modified_gmt":"2022-02-10T17:02:25","slug":"les-traductions-marketing-chez-trusted-translations","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/les-traductions-marketing-chez-trusted-translations","title":{"rendered":"Les Traductions Marketing Chez <em>Trusted Translations<\/em>"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.trustedtranslations.com\/wp-content\/uploads\/2012\/06\/dollar-150x150.jpg\" \/>La traduction de document de <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/2011\/11\/01\/le-defi-des-traductions-marketing\">marketing<\/a> est une des activit\u00e9s principales de <em><em>Trusted Translations<\/em><\/em>. Nous recevons tous les jours des demandes provenant de clients cherchant \u00e0 augmenter les b\u00e9n\u00e9fices de leur soci\u00e9t\u00e9 et, par cons\u00e9quent, ayant besoin de traduire des d\u00e9pliants, des pr\u00e9sentations PowerPoint, ou des sites Internet. Afin de r\u00e9pondre \u00e0 ces besoins <em><em>Trusted Translations<\/em><\/em> s\u2019appuie sur une \u00e9quipe d\u2019experts en marketing inform\u00e9s des <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/2012\/02\/28\/se-maintenir-a-lavant-garde-est-toujours-un-atout\">derni\u00e8res tendances<\/a>, non seulement \u00a0concernant le jargon du secteur, mais \u00e9galement par rapport aux aspects techniques et aux ressources.<\/p>\n<p>Quand il s\u2019agit de traduction marketing, contrairement \u00e0 d\u2019autres types de traduction (comme par exemple pour du contenu purement <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/2012\/01\/04\/traduction-automatique-de-fichiers-techniques\">technique<\/a>), l&rsquo;effet que le texte pourrait avoir sur le lecteur est souvent favoris\u00e9 par rapport \u00e0 la pr\u00e9cision scientifique ou technique de celui-ci. Cette red\u00e9finition des priorit\u00e9s pourrait poser probl\u00e8me aux traducteurs se sp\u00e9cialisant dans des domaines o\u00f9 l&rsquo;\u00e9l\u00e9ment le plus important est de rester fid\u00e8le \u00e0 un terme. La traduction d&rsquo;un slogan, par exemple, peut se transformer en un d\u00e9fi de taille, car il implique la transmission d&rsquo;une id\u00e9e tr\u00e8s concr\u00e8te en peu de mots. Et dans certains cas, la difficult\u00e9 de la t\u00e2che r\u00e9side pr\u00e9cis\u00e9ment dans le sc\u00e9nario inverse : l&rsquo;id\u00e9e pourrait \u00eatre tr\u00e8s g\u00e9n\u00e9rale ou ouverte et con\u00e7ue sp\u00e9cifiquement pour repr\u00e9senter une entreprise. Dans de tels cas il pourrait \u00eatre judicieux de mettre de c\u00f4t\u00e9 du temps et des ressources afin de surmonter des difficult\u00e9s suppl\u00e9mentaires de ce genre, pour lesquelles une touche cr\u00e9ative serait bienvenue. Cela permettra de garantir que le processus de traduction donnera lieu \u00e0 de meilleurs r\u00e9sultats, avec les avantages commerciaux qui en d\u00e9coulent pour le client.<\/p>\n<p>Vous pouvez contacter l&rsquo;\u00e9quipe commerciale de <a href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/2012\/05\/23\/pourquoi-vous-pouvez-confier-en-trusted-translations\"><em><em>Trusted Translations<\/em><\/em><\/a> afin d&rsquo;obtenir de plus amples informations relatives \u00e0 la traduction de mat\u00e9riel publicitaire et de marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>Version en anglais : <a href=\"https:\/\/www.trustedtranslations.com\/blog\/trusted-marketing-translations-2012-06-13.html\">https:\/\/www.trustedtranslations.com\/trusted-marketing-translations-2012-06-13.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La traduction de document de marketing est une des activit\u00e9s principales de Trusted Translations. Nous recevons tous les jours des demandes provenant de clients cherchant \u00e0 augmenter les b\u00e9n\u00e9fices de\u2026\n","protected":false},"author":17,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7613],"tags":[7720,12505,7936,12428],"class_list":["post-113202","blog","type-blog","status-publish","format-standard","hentry","category-a-propos-de-trusted-translations","tag-jargon","tag-marketing-4","tag-traduction-marketing","tag-trusted-translations-4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Traductions Marketing Chez Trusted Translations - Trusted Translations, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/les-traductions-marketing-chez-trusted-translations\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Traductions Marketing Chez Trusted Translations - Trusted Translations, Inc.\" \/>\n<meta property=\"og:description\" content=\"La traduction de document de marketing est une des activit\u00e9s principales de Trusted Translations. 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