{"id":113250,"date":"2012-03-21T11:32:13","date_gmt":"2012-03-21T11:32:13","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113250"},"modified":"2022-02-10T17:03:44","modified_gmt":"2022-02-10T17:03:44","slug":"marche-cible","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/marche-cible","title":{"rendered":"March\u00e9 cible"},"content":{"rendered":"<p>Lorsque nous traduisons, il est toujours pr\u00e9f\u00e9rable de conna\u00eetre le march\u00e9 cible du document auquel nous sommes confront\u00e9s. Si nous l&rsquo;ignorons, il est tr\u00e8s probable que nous ayons recours \u00e0 des termes \u00ab\u00a0\u00e9tranges\u00a0\u00bb ou inconnus des personnes qui liront finalement le document.<\/p>\n<p>Tout d\u2019abord, il est fondamental de savoir \u00e0 quel pays le document est destin\u00e9. Avec une telle information, nous nous assurons de pouvoir choisir les mots et les expressions ad\u00e9quats. Par exemple, une\u00a0\u00ab\u00a0chemise\u00a0\u00bb dans un pays sera un \u00ab\u00a0chemisier\u00a0\u00bb ou une jaquette dans un autre, un \u00ab\u00a0pull\u00a0\u00bb sera un \u00ab\u00a0sweater\u00a0\u00bb ou un \u00ab\u00a0chandail\u00a0\u00bb, etc. \u00c0 l&rsquo;int\u00e9rieur du pays, il est \u00e9galement important de savoir pour quelle r\u00e9gion nous traduisons. Ainsi, pour certains termes, il est essentiel de conna\u00eetre avec pr\u00e9cision la r\u00e9gion cible pour pouvoir interpeller directement les personnes. C&rsquo;est notamment le cas si nous voulons traduire le terme <a title=\"marketing\" href=\"https:\/\/www.trustedtranslations.com\/industries\/marketing\"><em>publicit\u00e9<\/em><\/a>.<\/p>\n<p>Outre le pays et la r\u00e9gion, il est primordial de savoir l\u2019\u00e2ge du public cible. Nous savons que le langage varie selon que nous traduisons pour un public adolescent ou pour un public plus \u00e2g\u00e9. Il est pour cela n\u00e9cessaire de consulter les diff\u00e9rentes sources \u00e0 notre disposition. Par exemple, si nous devons traduire du\u00a0 mat\u00e9riel publicitaire pour les jeunes, nous pouvons enqu\u00eater sur internet, sur les forums, les blogs, regarder les annonces, etc. et ainsi d\u00e9couvrir quelles sont les expressions et les phrases en vogue, le choix des mots cr\u00e9ant une certaine empathie et une complicit\u00e9 avec ceux\/celles qui liront le message.<\/p>\n<p>Le genre est un autre \u00e9l\u00e9ment important qu&rsquo;il nous faut prendre en consid\u00e9ration au moment de traduire. Pour rester dans le domaine de la publicit\u00e9, s\u2019adresser \u00e0 des hommes ou s\u2019adresser \u00e0 des femmes ne revient pas au m\u00eame, et ces diff\u00e9rences doivent \u00eatre sensibles dans la traduction. Dans cette perspective, il nous faut \u00e9galement savoir si le document trait\u00e9 \u00e9mane d\u2019une institution qui se consacre aux th\u00e9matiques de genre ou d\u2019une institution non sp\u00e9cialis\u00e9e qui a recours \u00e0 un vocabulaire inclusif.<\/p>\n<p>Ces diff\u00e9rents exemples nous montrent \u00e0 quel point il est important que le client sp\u00e9cifie clairement quel est le type de langage auquel il aspire, selon les destinataires du document. \u00c0 <a title=\"TT\" href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\"><em><em>Trusted Translations<\/em><\/em><\/a>, nous nous assurons de conna\u00eetre le public cible et, \u00e0 partir de l\u00e0, d\u2019avoir recours \u00e0 des <a title=\"traduction specialis\u00e9e\" href=\"https:\/\/www.trustedtranslations.com\/industries\">traducteurs sp\u00e9cialis\u00e9s<\/a>, car nous savons qu&rsquo;il existe de nombreuses vari\u00e9t\u00e9s linguistiques. Ainsi, nous sommes en mesure de fournir des <a title=\"traduction de qualit\u00e9\" href=\"https:\/\/www.trustedtranslations.com\/services\/human\/quality\">traductions de qualit\u00e9<\/a> pour tout type de public.<\/p>\n<p>\u00c9tiquettes :\u00a0<a title=\"marketing\" href=\"https:\/\/www.trustedtranslations.com\/industries\/marketing\">publicit\u00e9<\/a>, <a title=\"traduction specialis\u00e9e\" href=\"https:\/\/www.trustedtranslations.com\/industries\/marketing\">traducteurs sp\u00e9cialis\u00e9s<\/a>, <a title=\"traduction de qualit\u00e9\" href=\"https:\/\/www.trustedtranslations.com\/services\/human\/quality\">traductions de qualit\u00e9<\/a><\/p>\n<p>Version en espagnol : <a title=\"mercado met\" href=\"https:\/\/www.trustedtranslations.com\/es\/blog\/mercado-meta\">Mercado meta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Lorsque nous traduisons, il est toujours pr\u00e9f\u00e9rable de conna\u00eetre le march\u00e9 cible du document auquel nous sommes confront\u00e9s. Si nous l\u2019ignorons, il est tr\u00e8s probable que nous ayons recours \u00e0\u2026\n","protected":false},"author":16,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7613],"tags":[],"class_list":["post-113250","blog","type-blog","status-publish","format-standard","hentry","category-a-propos-de-trusted-translations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>March\u00e9 cible - Trusted Translations, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/marche-cible\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 cible - Trusted Translations, Inc.\" \/>\n<meta property=\"og:description\" content=\"Lorsque nous traduisons, il est toujours pr\u00e9f\u00e9rable de conna\u00eetre le march\u00e9 cible du document auquel nous sommes confront\u00e9s. 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