{"id":113327,"date":"2011-11-01T11:55:33","date_gmt":"2011-11-01T11:55:33","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?p=113327"},"modified":"2022-02-10T17:06:04","modified_gmt":"2022-02-10T17:06:04","slug":"le-defi-des-traductions-marketing","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/le-defi-des-traductions-marketing","title":{"rendered":"Le d\u00e9fi des traductions marketing"},"content":{"rendered":"<p>La responsabilit\u00e9 du traducteur qui travaille sur des textes de marketing est assez importante. Ces textes, s&rsquo;ils ne recr\u00e9ent pas le sens et le style de l&rsquo;original, perdent leur essence. Les traductions marketing peuvent g\u00e9n\u00e9rer de fortes augmentations des revenus d&rsquo;une entreprise ou peuvent \u00eatre la cause de pertes significatives.<\/p>\n<p>La traduction des textes de marketing, qu&rsquo;il s&rsquo;agisse d&rsquo;une brochure publicitaire de texte simple ou une campagne de marketing compl\u00e8te, n\u00e9cessite des comp\u00e9tences qui sont totalement diff\u00e9rentes de celles n\u00e9cessaires pour traduire des textes techniques. La traduction de ce type de texte ne doit pas \u00eatre lanc\u00e9e avant que toutes les personnes impliqu\u00e9es dans le processus connaissent bien le produit ou le service offert et ont une connaissance approfondie du march\u00e9. Mais surtout, une telle traduction exige beaucoup de bon sens pour savoir quand une phrase a besoin d&rsquo;\u00eatre \u00ab recr\u00e9\u00e9e \u00bb plut\u00f4t que \u00ab traduite \u00bb, selon les \u00e9quivalents culturels quand elle comporte des jeux de mots, des commentaires sur les couleurs et m\u00eame des blagues dans certains cas. Le devoir du traducteur sera ensuite d&rsquo;ajouter un \u00e9l\u00e9ment attractif pour le contenu r\u00e9el du message afin que le produit \/ service puisse \u00eatre commercialis\u00e9 avec succ\u00e8s sur le march\u00e9 cible de la traduction.<\/p>\n<p>Communiquer un message d&rsquo;une mani\u00e8re concise et intelligente est presque toujours extr\u00eamement difficile. La t\u00e2che du traducteur est de p\u00e9n\u00e9trer \u00e0 l&rsquo;int\u00e9rieur l&rsquo;esprit de ceux qui ont \u00e9crit le texte, ceux qui le lisent et aussi celles des auditeurs. Par cons\u00e9quent, lorsqu\u2019il s\u2019attaque au projet, le traducteur doit, tout d&rsquo;abord, d\u00e9cider si la traduction doit avoir le m\u00eame ton que l&rsquo;original ou si elle doit \u00eatre diff\u00e9rente pour \u00eatre plus appropri\u00e9e pour le march\u00e9 cible, afin d&rsquo;obtenir l\u2019effet d\u00e9sir\u00e9 dans le texte cible. Un slogan mal traduit peut entra\u00eener une publicit\u00e9 n\u00e9gative ou d\u00e9nu\u00e9e de sens dans la langue cible.<\/p>\n<p>Pour ces raisons, le marketing et la publicit\u00e9 sont des domaines o\u00f9 la traduction a g\u00e9n\u00e9ralement besoin de prendre en compte les commentaires des clients avant de proc\u00e9der \u00e0 l&rsquo;examen final, bien que cette proc\u00e9dure n&rsquo;est pas exclusive des seules traductions marketing. \u00c0 ce stade, le client peut, \u00e0 son tour, effectuer une \u00e9tude de march\u00e9 aupr\u00e8s des consommateurs du march\u00e9 cible et tester des r\u00e9actions \u00e0 un slogan traduit, par exemple. \u00c0 <em><em>Trusted Translations<\/em><\/em>, nous savons \u00e0 quel point les connotations de chaque mot ou phrase sont diff\u00e9rentes dans la langue source et sur le march\u00e9 cible. C\u2019est ainsi que nous garantissons que nos traductions auront le m\u00eame impact que l\u2019original.<\/p>\n","protected":false},"excerpt":{"rendered":"La responsabilit\u00e9 du traducteur qui travaille sur des textes de marketing est assez importante. Ces textes, s\u2019ils ne recr\u00e9ent pas le sens et le style de l\u2019original, perdent leur essence\u2026.\n","protected":false},"author":8,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7517],"tags":[7800,7621,7936],"class_list":["post-113327","blog","type-blog","status-publish","format-standard","hentry","category-pour-acheteurs-de-traduction","tag-publicite","tag-slogan","tag-traduction-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le d\u00e9fi des traductions marketing - Trusted Translations, Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustedtranslations.com\/fr\/blog\/le-defi-des-traductions-marketing\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le d\u00e9fi des traductions marketing - Trusted Translations, Inc.\" \/>\n<meta property=\"og:description\" content=\"La responsabilit\u00e9 du traducteur qui travaille sur des textes de marketing est assez importante. 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