{"id":155483,"date":"2022-08-03T12:00:17","date_gmt":"2022-08-03T12:00:17","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?post_type=blog&#038;p=155483"},"modified":"2022-08-25T00:01:23","modified_gmt":"2022-08-25T00:01:23","slug":"les-entreprises-face-a-face-avec-le-metaverse","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/les-entreprises-face-a-face-avec-le-metaverse","title":{"rendered":"Les entreprises face \u00e0 face avec le m\u00e9taverse"},"content":{"rendered":"<p>L\u2019\u00e9volution du m\u00e9taverse ouvrira de nouvelles voies aux entreprises pour am\u00e9liorer leur pr\u00e9sence sur Internet et au-del\u00e0, mais entrer dans cet espace num\u00e9rique inconnu peut \u00eatre intimidant pour n\u2019importe quelle organisation. Le m\u00e9taverse peut \u00eatre con\u00e7u comme un espace qui int\u00e8gre les r\u00e9alit\u00e9s physique et num\u00e9rique pour offrir une exp\u00e9rience am\u00e9lior\u00e9e et personnalis\u00e9e aux utilisateurs. En fait, la technologie incroyable du m\u00e9taverse poss\u00e8de le potentiel de r\u00e9volutionner le march\u00e9 global et donc requerra que les entreprises et les autres organisations aient la capacit\u00e9 d\u2019atteindre des clients \u00e0 l\u2019\u00e9tranger en brisant les barri\u00e8res linguistiques qui existent.<\/p>\n<p>Le m\u00e9taverse n\u2019est pas une nouvelle id\u00e9e. L\u2019industrie des jeux vid\u00e9o peut \u00eatre consid\u00e9r\u00e9e comme un prototype du m\u00e9taverse, car les jeux vid\u00e9o offrent un moyen d\u2019avoir une seconde vie sur Internet. Fortnite est l\u2019une des meilleures \u00e9tudes de cas pour d\u00e9montrer \u00e0 quel point les transactions en argent r\u00e9el (RMT) peuvent avoir un impact sur les revenus d\u2019une entreprise. D\u00e9velopp\u00e9 par Epic Games, Fortnite fut lanc\u00e9 en tant que jeu gratuit avec un mode de survie en \u00e9quipe et un mode bataille royale (le plus populaire), mais il offre \u00e9galement aux joueurs la possibilit\u00e9 d\u2019obtenir des objets cosm\u00e9tiques via l\u2019achat de V-bucks. Les joueurs peuvent utiliser les V-bucks pour obtenir des <i>emotes<\/i> et des rev\u00eatements pour leurs armes ou pour leurs personnages. Dans l\u2019ensemble, le jeu a \u00e9t\u00e9 assez lucratif pour Epic Games : il a g\u00e9n\u00e9r\u00e9 5,8 milliards de dollars seulement en 2021 avec une base de joueurs de 400 millions.\u00a0 Ces fonctionnalit\u00e9s sont courantes pour augmenter les revenus et, esp\u00e9rons-le, pour maintenir la r\u00e9tention de joueurs. \u00c0 partir de 2021, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/what-is-the-metaverse-and-what-does-it-mean-for-business\" target=\"_blank\" rel=\"noopener\">on estime<\/a> que les transactions en argent r\u00e9el ont g\u00e9n\u00e9r\u00e9 100 millions de dollars de b\u00e9n\u00e9fices pour l\u2019industrie des jeux vid\u00e9o et que ce chiffre continuera de cro\u00eetre \u00e0 mesure que les jeux en tant que service (GaaS) continueront de gagner en popularit\u00e9.<\/p>\n<p>Ces services d\u2019abord fournis par les jeux vid\u00e9o ont \u00e9t\u00e9 adopt\u00e9s par le m\u00e9taverse en g\u00e9n\u00e9ral. Les commodit\u00e9s fournies par le m\u00e9taverse seront tr\u00e8s diverses. Les utilisateurs peuvent entrer dans ce monde parall\u00e8le sur Internet pour effectuer des achats chez Walmart ou pour assister \u00e0 un concert de Lil Nas X sur Roblox. Un jour, les gens pourront planifier leur vie quotidienne gr\u00e2ce \u00e0 cette exp\u00e9rience interactive. Le potentiel que le m\u00e9taverse offre aux entreprises est immense. Selon une \u00e9tude men\u00e9e par Gartner, <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-02-07-gartner-predicts-25-percent-of-people-will-spend-at-least-one-hour-per-day-in-the-metaverse-by-2026\" target=\"_blank\" rel=\"noopener\">on s\u2019attend \u00e0 ce que d\u2019ici 2026<\/a>, jusqu\u2019\u00e0 25\u00a0% des personnes utiliseront le m\u00e9taverse pendant au moins une heure par jour, ce qui pourrait g\u00e9n\u00e9rer un march\u00e9 d\u2019une valeur comprise entre 800 milliards de dollars et 1\u00a0000 milliards de dollars d\u2019ici 2024.<\/p>\n<p>L\u2019un des probl\u00e8mes les plus complexes \u00e0 prendre en compte par les entreprises c\u2019est que les crypto-monnaies et les jetons non fongibles (NFT) joueront probablement un r\u00f4le important dans la facilitation des transactions au sein du m\u00e9taverse \u00e0 mesure que la <a href=\"https:\/\/www.trustedtranslations.com\/fr\/domaines\/blockchain\" target=\"_blank\" rel=\"noopener\">technologie blockchain<\/a> progresse. Les blockchains ont \u00e9t\u00e9 promues comme un moyen alternatif de transf\u00e9rer les droits de propri\u00e9t\u00e9 d\u2019une personne \u00e0 une autre et d\u2019accorder l\u2019acc\u00e8s \u00e0 un service particulier dont les non-propri\u00e9taires ne pourront pas profiter, comme un restaurant NFT exclusif.<\/p>\n<p>Bien que le m\u00e9taverse moderne en soit encore \u00e0 ses d\u00e9buts, il a le potentiel de modifier radicalement la fa\u00e7on dont les consommateurs et les entreprises interagissent les uns avec les autres. Il y aura des d\u00e9fis que les organisations devront surmonter pour r\u00e9ussir \u00e0 s\u2019int\u00e9grer dans cet espace num\u00e9rique, en particulier lorsqu\u2019il s\u2019agit d\u2019atteindre les consommateurs \u00e0 travers des barri\u00e8res linguistiques. Le 25\u00a0% de la population mondiale qui, selon les recherches de Gartner, utiliseraient le m\u00e9taverse pendant au moins une heure par jour d\u2019ici 2024 \u00e9quivaut \u00e0 environ 1,75 milliards de personnes. Cela veut dire qu\u2019une entreprise op\u00e9rant dans l\u2019espace num\u00e9rique devra \u00eatre en mesure d\u2019atteindre des consommateurs qui parlent une langue diff\u00e9rente. <a href=\"https:\/\/www.trustedtranslations.com\/fr\/domaines\" target=\"_blank\" rel=\"noopener\">Les services de traduction professionnels<\/a> peuvent aider les entreprises qui tentent de naviguer dans le m\u00e9taverse en leur permettant d\u2019interagir avec des consommateurs qu\u2019ils n\u2019auraient peut-\u00eatre pas pu atteindre auparavant.<\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019\u00e9volution du m\u00e9taverse ouvrira de nouvelles voies aux entreprises pour am\u00e9liorer leur pr\u00e9sence sur Internet et au-del\u00e0, mais entrer dans cet espace num\u00e9rique inconnu peut \u00eatre intimidant pour n\u2019importe quelle\u2026\n","protected":false},"author":4,"featured_media":155296,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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