{"id":158155,"date":"2022-09-07T13:32:18","date_gmt":"2022-09-07T13:32:18","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?post_type=blog&#038;p=158155"},"modified":"2022-09-07T13:32:18","modified_gmt":"2022-09-07T13:32:18","slug":"il-est-temps-que-ta-marque-parle-espagnol","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/il-est-temps-que-ta-marque-parle-espagnol","title":{"rendered":"Il est temps que ta marque parle espagnol"},"content":{"rendered":"<h2>Les \u00c9tats-Unis sont le deuxi\u00e8me pays hispanophone du monde<\/h2>\n<p>L\u2019espagnol est la troisi\u00e8me langue la plus parl\u00e9e au monde. <a href=\"https:\/\/www.forbes.com\/sites\/soniathompson\/2021\/05\/27\/the-us-has-the-second-largest-population-of-spanish-speakers-how-to-equip-your-brand-to-serve-them\/?sh=6cbdad91793a\" target=\"_blank\" rel=\"noopener\">Elle compte 559 millions de locuteurs<\/a>, dont 450 millions qui l\u2019utilisent comme langue maternelle. Elle est langue officielle dans 20 pays et est de plus en plus utilis\u00e9e comme langue courante aux \u00c9tats-Unis. En fait, on estime que 13\u00a0% de la population des \u00c9tats-Unis parle espagnol \u00e0 la maison. <a href=\"https:\/\/www.statista.com\/topics\/1270\/hispanic-media\/?#topicHeader__wrapper\" target=\"_blank\" rel=\"noopener\">La population hispanique<\/a> pourrait \u00ab\u00a0passer de 60 millions \u00e0 140 millions entre 2015 et 2050\u00a0\u00bb. Cela veut dire que les \u00c9tats-Unis sont l\u2019un des plus grands pays hispanophones du monde. Cette tendance se poursuivra tant que les \u00c9tats-Unis continueront d&rsquo;offrir des opportunit\u00e9s aux habitants des pays voisins. La croissance du nombre de personnes dont la langue maternelle est l&rsquo;espagnol aux \u00c9tats-Unis se traduit par la n\u00e9cessit\u00e9 de d\u00e9velopper de nouveaux outils pour atteindre ce segment de la population.<\/p>\n<p>Aux \u00c9tats-Unis, les organisations telles que les entreprises, les agences gouvernementales et les ONG devraient envisager d&rsquo;int\u00e9grer l&rsquo;espagnol dans leurs strat\u00e9gies de marketing pour cr\u00e9er une exp\u00e9rience adapt\u00e9e \u00e0 un public plus large. En ce qui concerne Internet, les sites Web doivent int\u00e9grer des pratiques de r\u00e9f\u00e9rencement efficaces en fournissant des traductions pr\u00e9cises et des transcr\u00e9ations r\u00e9ussies, car les consommateurs utilisent l\u2019anglais ainsi que l\u2019espagnol dans les moteurs de recherche. Ce dernier est d\u2019une importance particuli\u00e8re car les marques ont besoin d\u2019assurer que le message qu\u2019elles visent \u00e0 transmettre repr\u00e9sente la m\u00eame information dans toutes les langues. Cela permet aux clients de trouver plus facilement des produits, ce qui les rend plus susceptibles de rester fid\u00e8les \u00e0 une marque.<\/p>\n<h2>Inclusion<\/h2>\n<p>Une strat\u00e9gie avantageuse consiste \u00e0 pratiquer le marketing inclusif. Cela signifie que les entreprises doivent d\u00e9velopper du contenu qui refl\u00e8te la diversit\u00e9 des communaut\u00e9s qu\u2019elles souhaitent atteindre. Les strat\u00e9gies de marketing inclusif doivent tenir compte les facteurs qui rendent une communaut\u00e9 unique et produire du contenu avec soin. On doit respecter les diff\u00e9rences culturelles et \u00e9viter de les exag\u00e9rer, sp\u00e9cialement s\u2019il s\u2019agit d\u2019une communaut\u00e9 peu expos\u00e9e dans les m\u00e9dias. La repr\u00e9sentation est aussi importante. Les consommateurs se connectent plus facilement aux marques lorsqu&rsquo;ils voient leur identit\u00e9 repr\u00e9sent\u00e9e respectueusement. <a href=\"https:\/\/www.forbes.com\/sites\/soniathompson\/2021\/01\/05\/4-inclusive-marketing-trends-for-2021-that-will-impact-your-brand\/?sh=441ef38d35ae\" target=\"_blank\" rel=\"noopener\">Les entreprises peuvent aider les consommateurs<\/a> \u00e0 y parvenir de diverses mani\u00e8res, par exemple, en d\u00e9veloppant des produits sp\u00e9cifiquement pour un groupe d\u00e9mographique sous-repr\u00e9sent\u00e9 ou en recrutant des travailleurs et des cadres d\u2019origines diverses.<\/p>\n<h2>Strat\u00e9gies de marketing orient\u00e9es vers la langue espagnole<\/h2>\n<p>Lors de la cr\u00e9ation de contenu inclusif, il est important de comprendre d&rsquo;o\u00f9 viennent tes clients cibles, parce qu\u2019une langue, en particulier l\u2019espagnol, peut varier d\u2019un pays \u00e0 l\u2019autre. Les personnes qui utilisent l&rsquo;espagnol comme langue maternelle aux \u00c9tats-Unis ne constituent pas une communaut\u00e9 monolithique. Par exemple, la majorit\u00e9 d\u2019hispanophones en Californie (35 %) et au Texas (26 %) sont d\u2019origine mexicaine, tandis qu\u2019une grande partie des hispanophones en Floride (31 %), \u00e0 New York (14 %) et au New Jersey (12 %) sont d\u2019origine colombienne. Cela n&rsquo;aurait pas de sens de cr\u00e9er du contenu avec la vari\u00e9t\u00e9 colombienne de l&rsquo;espagnol pour un \u00e9tat comme l&rsquo;Arizona. Au contraire, cette vari\u00e9t\u00e9 fonctionnerait bien \u00e0 New York ou en Floride. Une erreur courante des marques est de basculer fr\u00e9quemment entre une vari\u00e9t\u00e9 sp\u00e9cifique de l\u2019espagnol et l&rsquo;espagnol standard.<\/p>\n<p>Les organisations doivent tenir en compte les nuances des <a href=\"https:\/\/www.spanish-translator-services.com\/languages\/\" target=\"_blank\" rel=\"noopener\">diff\u00e9rentes vari\u00e9t\u00e9s de la langue espagnole<\/a> si elles veulent atteindre une r\u00e9gion sp\u00e9cifique.<\/p>\n<p>Les entreprises peuvent s&rsquo;assurer que leur contenu est traduit correctement en espagnol en embauchant des personnes dont l&rsquo;espagnol est la langue maternelle. Cela r\u00e9duit le risque de commettre des erreurs graves qui peuvent d\u00e9courager les consommateurs et peut \u00e9galement mettre au premier plan la communaut\u00e9 qu&rsquo;ils essaient d&rsquo;atteindre. Tous les <a href=\"https:\/\/www.trustedtranslations.com\/fr\/langues\/espagnol\" target=\"_blank\" rel=\"noopener\">services d&rsquo;interpr\u00e9tation en espagnol<\/a> ne sont pas identiques\u00a0: certains sont ax\u00e9s sur une communaut\u00e9 particuli\u00e8re. <a href=\"https:\/\/www.trustedtranslations.com\/fr\/services\/humaine\/transcreation\" target=\"_blank\" rel=\"noopener\">Une \u00e9quipe de transcr\u00e9ation<\/a> compos\u00e9 de personnes dont l&rsquo;espagnol est la langue maternelle et de professionnels du marketing exp\u00e9riment\u00e9s peut recr\u00e9er un message en anglais dans n&rsquo;importe quelle vari\u00e9t\u00e9 de la langue espagnole et s&rsquo;assurer que l&rsquo;impact est le m\u00eame.<\/p>\n<p>En adaptant leurs strat\u00e9gies pour tenir compte des personnes qui utilisent l&rsquo;espagnol comme langue maternelle, les entreprises seront mieux positionn\u00e9es pour atteindre ce segment de la population. L&rsquo;espagnol pourrait bient\u00f4t s&rsquo;imposer comme la deuxi\u00e8me langue des \u00c9tats-Unis. Cependant, faire face \u00e0 la complexit\u00e9 de la langue espagnole peut \u00eatre difficile pour les entreprises. Engager, donc, un <a href=\"https:\/\/www.trustedtranslations.com\/fr\/services\">fournisseur de services linguistiques<\/a> qui compte des experts dans les diff\u00e9rentes vari\u00e9t\u00e9s de la langue espagnole peut donner un avantage concurrentiel aux entreprises qui cherchent \u00e0 utiliser le marketing inclusif pour atteindre tous les hispanophones du march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Les \u00c9tats-Unis sont le deuxi\u00e8me pays hispanophone du monde L\u2019espagnol est la troisi\u00e8me langue la plus parl\u00e9e au monde. Elle compte 559 millions de locuteurs, dont 450 millions qui l\u2019utilisent\u2026\n","protected":false},"author":117,"featured_media":134163,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7517],"tags":[17323,17533,17532,17531],"class_list":["post-158155","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-pour-acheteurs-de-traduction","tag-inclusivite","tag-les-latinos","tag-marche-hispanique","tag-traduction-anglais-vers-espagnol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il est temps que ta marque parle espagnol - Trusted Translations, Inc.<\/title>\n<meta name=\"description\" content=\"Les hispanophones aux \u00c9tats-Unis repr\u00e9sentent un march\u00e9 \u00e9norme. 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