{"id":216929,"date":"2023-07-27T12:35:30","date_gmt":"2023-07-27T15:35:30","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?post_type=blog&#038;p=216929"},"modified":"2023-07-27T12:35:30","modified_gmt":"2023-07-27T15:35:30","slug":"contenu-permanent-vs-contenu-tendance","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/contenu-permanent-vs-contenu-tendance","title":{"rendered":"Contenu permanent vs. contenu tendance\u00a0: Multilingue"},"content":{"rendered":"<p>Es-tu satisfait de ta strat\u00e9gie de contenu\u00a0? Aujourd&rsquo;hui, le contenu que tu proposes aux clients est aussi important que les produits ou les services que tu souhaites leur vendre. Mais quel type de contenu est utilis\u00e9 pour construire une strat\u00e9gie de contenu r\u00e9ussie ?<\/p>\n<p>Dans cet article, nous verrons le <em>contenu permanent<\/em>, le <em>contenu tendance<\/em> et les diff\u00e9rences entre les deux. De plus, nous explorerons pourquoi le contenu multilingue est absolument n\u00e9cessaire pour le <a href=\"https:\/\/www.trustedtranslations.com\/fr\/domaines\/marketing\"><i>marketing<\/i><\/a> de ton entreprise et pour trouver des clients.<\/p>\n<h2><strong>Qu&rsquo;est-ce que le contenu permanent\u00a0?<\/strong><\/h2>\n<p>Le contenu permanent, comme son nom l&rsquo;indique, est con\u00e7u pour rester pertinent pendant longtemps. Ce type de contenu se concentre sur des sujets qui seront toujours pertinents pour tes lecteurs, offrant une valeur et un retour sur investissement significatifs \u00e0 long terme. Pense au contenu permanent comme au pain\u00a0: c&rsquo;est un aliment simple et sans fioritures, mais il est essentiel \u00e0 chaque repas.<\/p>\n<p>Le contenu permanent d\u00e9pend de l&rsquo;optimisation des moteurs de recherche (SEO) et utilise des mots-cl\u00e9s sp\u00e9cialement s\u00e9lectionn\u00e9s pour rester toujours dans les premiers r\u00e9sultats des recherches pertinentes. Il vise \u00e9galement \u00e0 \u00e9duquer et \u00e0 informer les lecteurs potentiels. Des exemples de ce type de contenu peuvent donc inclure des \u00e9tudes de cas, des tutoriels, des vid\u00e9os explicatives, des infographies, des questions fr\u00e9quentes, des glossaires de l&rsquo;industrie, et d&rsquo;autres ressources qui attireront constamment des clients potentiels. Par exemple, une soci\u00e9t\u00e9 immobili\u00e8re peut raisonnablement supposer qu&rsquo;une guide pour acheter une premi\u00e8re propri\u00e9t\u00e9 sera toujours relevant.<\/p>\n<h2><strong>Qu&rsquo;est-ce que c&rsquo;est que le contenu tendance ?<\/strong><\/h2>\n<p>Le contenu tendance, en revanche, est un contenu li\u00e9 \u00e0 un moment sp\u00e9cifique et bref. Ce type de contenu vise \u00e0 tirer parti des tendances actuelles pour cr\u00e9er un pic d&rsquo;int\u00e9r\u00eat soudain, mais g\u00e9n\u00e9ralement pas prolong\u00e9, qui peut encourager des clics, des vues et du bouche \u00e0 oreille. Pour en revenir \u00e0 notre analogie culinaire, le contenu tendance est comme les recommandations des <i>influencers <\/i>sur <a href=\"https:\/\/mashable.com\/article\/best-tiktok-food-trends-2023\" target=\"_blank\" rel=\"noopener\">TikTok<\/a><i> <\/i>: ils peuvent nous convaincre d&rsquo;essayer une recette \u00e9trang\u00e8re ou de go\u00fbter un produit inconnu, mais ce n&rsquo;est pas pour tous les jours.<\/p>\n<p>Le contenu tendance d\u00e9pend g\u00e9n\u00e9ralement des r\u00e9seaux sociaux et vise \u00e0 devenir viral en utilisant des hashtags, des mots-cl\u00e9s et des interactions sur les avec des personnalit\u00e9s influentes pour en tirer parti des derni\u00e8res tendances. Le contenu marronnier, comme les articles sur la culture populaire, les actualit\u00e9s, les podcasts et les vid\u00e9os courtes de TikTok et Instagram, est une sorte de contenu tendance. Par exemple, une soci\u00e9t\u00e9 immobili\u00e8re pourrait partager un article sur les dix principales tendances en mati\u00e8re de d\u00e9coration d&rsquo;int\u00e9rieur en 2023.<\/p>\n<h2><strong>Contenu permanent vs. contenu tendance : Pourquoi sont-ils importants ?<\/strong><\/h2>\n<p>Une strat\u00e9gie de contenu durable doit trouver le juste \u00e9quilibre entre le contenu permanent et le contenu tendance, car les deux types se compl\u00e8tent.<\/p>\n<p>Le contenu tendance est une excellente strat\u00e9gie pour g\u00e9n\u00e9rer du bouche-\u00e0-oreille organique (et souvent gratuit) pour ta marque et pour attirer de nouveaux clients. Au m\u00eame temps, le contenu permanent est n\u00e9cessaire pour \u00e9tablir l&rsquo;autorit\u00e9 et maintenir ta client\u00e8le \u00e0 long terme. En fait, ils fonctionnent mieux ensemble\u00a0: de nombreuses entreprises utilisent le contenu tendance pour cr\u00e9er des liens au contenu permanent sur leur site Web, tandis que les recherches de mots-cl\u00e9s pour le contenu permanent (\u00e0 l&rsquo;aide d&rsquo;outils tels que <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>) peuvent inspirer des id\u00e9es pour la cr\u00e9ation de contenu tendance.<\/p>\n<h2><strong>Pourquoi as-tu besoin d&rsquo;une strat\u00e9gie de contenu multilingue ?<\/strong><\/h2>\n<p>Lorsque tu int\u00e8gres du contenu permanent et du contenu tendance dans ton marketing, n&rsquo;oublie pas l&rsquo;un des \u00e9l\u00e9ments les plus importants de tous\u00a0: le contenu multilingue. Les recherches ont d\u00e9montr\u00e9 que pr\u00e8s de <a href=\"https:\/\/www.statista.com\/statistics\/1297022\/online-shopping-attitudes-different-language\/\" target=\"_blank\" rel=\"noopener\">75 % des consommateurs mondiaux<\/a> pr\u00e9f\u00e8rent les documents en ligne, tels que les commentaires clients sur les produits, dans leur langue maternelle, et que 40\u00a0% n&rsquo;ach\u00e8teraient jamais sur un site Web dans une autre langue.<\/p>\n<p>Avoir du <a href=\"https:\/\/www.trustedtranslations.com\/fr\/services\/contenu-multilingue\">contenu multilingue<\/a> permet \u00e0 ton entreprise de se d\u00e9velopper bien au-del\u00e0 d&rsquo;une seule langue cible ou d&rsquo;un seul pays cible, en exploitant davantage de tendances dans le monde. De plus, t&rsquo;assurer que ton contenu permanent est disponible dans plusieurs langues augmentera la fid\u00e9lit\u00e9 des clients et la notori\u00e9t\u00e9 de ta marque. Enfin, il est plus facile pour ton contenu SEO de rester parmi les premiers r\u00e9sultats de recherche dans des langues autres que l&rsquo;anglais, car il y a moins de concurrents.<\/p>\n<p>Lors de la cr\u00e9ation d&rsquo;une strat\u00e9gie de contenu multilingue, recherche un soutien professionnel qui puisse combiner des connaissances sp\u00e9cifiques \u00e0 l&rsquo;industrie avec d&rsquo;excellentes comp\u00e9tences linguistiques. Chez <em><em>Trusted Translations<\/em><\/em>, notre \u00e9quipe exp\u00e9riment\u00e9e peut t\u2019aider \u00e0 produire une large gamme de contenu multilingue pour tous les types de contenu.<\/p>\n<p>Photo de Paul Pastourmatzis chez Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"Es-tu satisfait de ta strat\u00e9gie de contenu\u00a0? Aujourd\u2019hui, le contenu que tu proposes aux clients est aussi important que les produits ou les services que tu souhaites leur vendre. Mais\u2026\n","protected":false},"author":111,"featured_media":216854,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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