{"id":218642,"date":"2023-08-24T12:00:14","date_gmt":"2023-08-24T15:00:14","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?post_type=blog&p=218642"},"modified":"2023-08-24T11:36:46","modified_gmt":"2023-08-24T14:36:46","slug":"translitteration-vs-traduction","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/fr\/blog\/translitteration-vs-traduction","title":{"rendered":"Translitt\u00e9ration vs. traduction"},"content":{"rendered":"

Tu dis patate, je dis \u03c0\u03b1\u03c4\u03b1\u03c4<\/i>. Voici un exemple de translitt\u00e9ration.<\/p>\n

Alors, qu’est-ce que la translitt\u00e9ration\u00a0? En quoi la translitt\u00e9ration est-elle diff\u00e9rente de la traduction\u00a0? Dans cet article, nous verrons quand et comment la translitt\u00e9ration peut \u00eatre un instrument tr\u00e8s utile dans le processus de traduction.<\/p>\n

Qu’est-ce que la translitt\u00e9ration\u00a0?<\/strong><\/h2>\n

La translitt\u00e9ration consiste \u00e0 convertir un texte d’un syst\u00e8me d’\u00e9criture \u00e0 un autre. Cela signifie g\u00e9n\u00e9ralement remplacer les caract\u00e8res du texte source par des caract\u00e8res du syst\u00e8me d\u2019\u00e9criture de la langue cible ou, plus simplement encore, \u00e9crire un mot utilisant un syst\u00e8me d\u2019\u00e9criture diff\u00e9rent.<\/p>\n

Prenons par exemple le mot russe<\/a> \u043d\u0435\u0442 (\u00ab\u00a0non\u00a0\u00bb). Pour translitt\u00e9rer ce mot de l’alphabet cyrillique vers l’alphabet latin ou romain (un processus \u00e9galement connu sous le nom de \u00ab\u00a0latinisation\u00a0\u00bb), nous chercherions de repr\u00e9senter l\u2019image acoustique du mot avec des phonogrammes latins\u00a0: nyet<\/i><\/em>. Si tu habites un pays o\u00f9 l’alphabet latin est le syst\u00e8me d\u2019\u00e9criture pr\u00e9dominant, tu as probablement rencontr\u00e9 des translitt\u00e9rations de langues qui utilisent d’autres syst\u00e8mes d’\u00e9criture, tels que le russe<\/a>, l’arabe<\/a>, le chinois<\/a> et l’hindi, entre autres.<\/p>\n

Quels sont les enjeux de la translitt\u00e9ration ?<\/strong><\/h2>\n

Il est \u00e9vident, cependant, que la forme translitt\u00e9r\u00e9e d’un mot ne transmet pas le signifi\u00e9<\/em> du mot. Pour ce faire, nous aurions besoin de traduire le mot. La diff\u00e9rence entre la translitt\u00e9ration et la traduction est un peu comme la diff\u00e9rence entre convertir les mesures d\u2019une recette anglaise et r\u00e9aliser la recette\u00a0: avoir la recette dans des unit\u00e9s que nous reconnaissons, c\u2019est comme \u00eatre capable de prononcer un mot \u00e9tranger, alors que r\u00e9aliser la recette, c\u2019est comme comprendre sa signification.<\/p>\n

Bien que la translitt\u00e9ration soit \u00e0 certains \u00e9gards un processus plus simple que la traduction, elle pr\u00e9sente n\u00e9anmoins certaines difficult\u00e9s. Par exemple, tous les syst\u00e8mes d\u2019\u00e9criture n’ont pas le m\u00eame nombre de phonogrammes et tous les phon\u00e8mes n’ont pas d’\u00e9quivalents parfaits dans plusieurs langues. Comment utiliserais-tu l\u2019alphabet latin pour repr\u00e9senter, par exemple, les clics consonantiques d\u2019une langue comme le xhosa\u00a0? De plus, les traducteurs ne sont pas n\u00e9cessairement d’accord sur une mani\u00e8re standard de translitt\u00e9rer certains sons ou certains symboles, ce qui ajoute une complication suppl\u00e9mentaire.<\/p>\n

Pourquoi et quand utiliser la translitt\u00e9ration\u00a0?<\/strong><\/h2>\n

Malgr\u00e9 ces difficult\u00e9s, la translitt\u00e9ration peut \u00eatre tr\u00e8s utile dans des contextes sp\u00e9cifiques. Tu as probablement vu des translitt\u00e9rations sur les menus des restaurants, sur les panneaux de signalisation, dans les journaux, dans les manuels d’instructions, etc. La translitt\u00e9ration est particuli\u00e8rement utile pour repr\u00e9senter la prononciation de mots \u00e9trangers, par exemple, les noms de villes sur une carte du monde ou les plats au menu d’un restaurant international.<\/p>\n

La translitt\u00e9ration peut \u00e9galement s’appliquer aux noms propres. Si tu lances une campagne de publicit\u00e9<\/a> mondiale, il est possible que ta marque ou le nom de ton produit n\u2019ait pas de traduction appropri\u00e9e dans une autre langue. Ou pire encore, la translitt\u00e9ration pourrait conduire \u00e0 une traduction offensante ou ridicule. C’est ce qui est arriv\u00e9 \u00e0 Mercedes-Benz lorsqu’ils ont tent\u00e9 d’entrer sur le march\u00e9 chinois avec un nom qui signifiait \u00ab\u00a0d\u00e9p\u00eache-toi et meurs<\/a>\u00a0\u00bb. Le syst\u00e8me d’\u00e9criture chinois utilise des id\u00e9ogrammes qui repr\u00e9sentent des syllabes, des mots ou des id\u00e9es, et les combiner pour obtenir une translitt\u00e9ration parfaite peut sugg\u00e9rer des lectures ind\u00e9sirables.<\/p>\n

Il est important d\u2019en tenir compte lors du commerce avec ce pays, car il existe la possibilit\u00e9 d\u2019obtenir une translitt\u00e9ration phon\u00e9tique avec des caract\u00e8res chinois de bon augure. On peut peut-\u00eatre arriver \u00e0 une translitt\u00e9ration moins parfaite mais avec des caract\u00e8res qui \u00e9voquent la bonne fortune, l’argent, le bonheur, etc.<\/p>\n

Dans le commerce international, il faut \u00e9galement tenir compte de l’importance de la recherche de donn\u00e9es dans les syst\u00e8mes informatiques de ton entreprise et sur Internet. Non seulement il faut s\u2019assurer que les clients puissent trouver l\u2019entreprise sur Internet avec leur propre syst\u00e8me d\u2019\u00e9criture, mais il faut \u00e9galement s\u2019assurer que les vendeurs et les pr\u00e9parateurs de commandes puissent chercher les clients internationaux dans le syst\u00e8me informatique de l\u2019entreprise.<\/p>\n

Dans l\u2019ensemble, lorsque vous d\u00e9terminez si la translitt\u00e9ration est utile \u00e0 vos besoins de traduction, un fournisseur de services linguistiques professionnels<\/a> comme Trusted Translations<\/em><\/em> peut vous donner des conseils sur quand et comment l\u2019utiliser judicieusement.<\/p>\n

Photo de Markus Winkler chez Pexels<\/p>\n","protected":false},"excerpt":{"rendered":"Tu dis patate, je dis \u03c0\u03b1\u03c4\u03b1\u03c4. Voici un exemple de translitt\u00e9ration. Alors, qu\u2019est-ce que la translitt\u00e9ration\u00a0? En quoi la translitt\u00e9ration est-elle diff\u00e9rente de la traduction\u00a0? Dans cet article, nous verrons\u2026\n","protected":false},"author":111,"featured_media":218317,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7517],"tags":[19268,19247,19270,9362],"class_list":["post-218642","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-pour-acheteurs-de-traduction","tag-commercialisation","tag-graphics-translation","tag-traduction-graphique","tag-transcreacion"],"yoast_head":"\nTranslitt\u00e9ration vs. traduction - Trusted Translations, Inc.<\/title>\n<meta name=\"description\" content=\"Qu'est-ce que la translitt\u00e9ration\u00a0? 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