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les services de traduction et de localisation ne suffisent pas. Lorsque vous avez besoin de transmettre les dimensions \u00e9motionnelles et cr\u00e9atives de votre message marketing dans une autre langue, <em>Trusted Translations<\/em> peut vous aider gr\u00e2ce \u00e0 ce que l\u2019industrie appelle la <strong>transcr\u00e9ation<\/strong>\u00a0: une combinaison de traduction et d\u2019\u00e9criture cr\u00e9ative qui adapte votre message d\u2019une mani\u00e8re qui r\u00e9sonne fortement aupr\u00e8s de votre public.<\/p><div style=\"margin-top: 2.5vw;\"><a class=\"tt-btn-main-cta\" href=\"https:\/\/www.trustedtranslations.com\/fr\/devis-traduction\">Demandez un devis gratuit<\/a><\/div>"},"text-1":{"type":"textarea","raw":"<h2>\u00c9laborer des messages marketing culturellement pertinents dans plus de 200 langues<\/h2>En mati\u00e8re de marketing, c\u2019est souvent le ressenti, et non la traduction exacte mot \u00e0 mot, qui d\u00e9termine la qualit\u00e9. Pensez \u00e0 des slogans marketing r\u00e9put\u00e9s efficaces comme la campagne publicitaire \u00ab\u00a0Got Milk?\u00a0\u00bb ou le slogan \u00ab\u00a0I\u2019m Lovin\u2019 It\u00a0\u00bb de McDonald\u2019s. Pour l\u2019un ou l\u2019autre de ces slogans, une interpr\u00e9tation parfaitement grammaticale de la langue source \u00e0 la langue cible ne parviendrait pas \u00e0 saisir les caract\u00e9ristiques argotiques et non grammaticales des originaux qui font partie int\u00e9grante de leur caract\u00e8re accrocheur.\r\n\r\nDans le cas du marketing et des publicit\u00e9s, ce que l\u2019on recherche vraiment, c\u2019est souvent la <strong>transcr\u00e9ation,<\/strong> ou l\u2019adaptation de l\u2019intention de votre message en fonction des nuances culturelles sp\u00e9cifiques de votre march\u00e9 cible. Plut\u00f4t que la perfection linguistique, l\u2019objectif est que le public ressente un lien puissant avec votre message. La transcr\u00e9ation vous aide \u00e0 prot\u00e9ger votre marque et \u00e0 \u00e9viter les faux pas culturels lors de votre expansion sur de nouveaux march\u00e9s.\r\n\r\nChez <em>Trusted Translations<\/em>, nous travaillons avec plus de 200\u00a0langues du monde et sommes des experts en marketing mondial, y compris <a href=\"https:\/\/www.trustedtranslations.com\/fr\/services\/humaine\/marketing-en-ligne\" rel=\"noopener\">en marketing multilingue en ligne<\/a>. Par cons\u00e9quent, en mati\u00e8re de transcr\u00e9ation, notre \u00e9quipe d\u2019experts linguistes travaille avec nos \u00e9quipes de marketing et de conception pour s\u2019assurer que tout votre contenu est \u00ab\u00a0transcr\u00e9\u00e9\u00a0\u00bb de mani\u00e8re professionnelle.\r\n<h2>Services de transcr\u00e9ation localis\u00e9s<\/h2>\r\nEn tant <a href=\"https:\/\/www.trustedtranslations.com\/fr\/services\/humaine\/localization\" target=\"_blank\" rel=\"noopener\">qu\u2019expert en localisation<\/a>, <em>Trusted Translations<\/em> peut transf\u00e9rer votre message de sa langue source vers n\u2019importe quelle langue cible, tout en tenant compte des subtilit\u00e9s culturelles et linguistiques de la zone, de la r\u00e9gion ou du groupe d\u00e9mographique en question.\r\n\r\nEn particulier, la transcr\u00e9ation appelle souvent une modification plus radicale que ce qu\u2019une simple traduction peut apporter. Gr\u00e2ce \u00e0 notre combinaison de ma\u00eetrise linguistique et d\u2019expertise de l\u2019industrie, notre \u00e9quipe se sp\u00e9cialise dans les traductions marketing globales pour tout march\u00e9 de niche que vous cherchez \u00e0 attirer. Nous effectuons les recherches n\u00e9cessaires pour adapter votre message \u00e0 un certain public\u00a0: par exemple, nous analysons les diff\u00e9rences linguistiques subtiles, \u00e9valuons le comportement des consommateurs influenc\u00e9 par la culture et recueillons des informations aupr\u00e8s des populations locales afin de mieux comprendre les nuances culturelles.\r\n\r\nEn tant que solution unique pour les services de traduction et de transcr\u00e9ation, <em>Trusted Translations<\/em> a \u00e9galement l\u2019avantage d\u2019une expertise en r\u00e9daction cr\u00e9ative et en conception graphique. Non seulement nous prenons en compte votre texte et votre message cible, mais nous \u00e9valuerons \u00e9galement comment chaque d\u00e9tail, tel que l\u2019utilisation de l\u2019image, la couleur, la police, le choix des mots, etc., affectera votre public sur le plan \u00e9motionnel.\r\n\r\nQue vous cherchiez \u00e0 transcr\u00e9er une brochure, une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e ou radiophonique, des affiches et des d\u00e9pliants, ou des sections de votre site Web pr\u00e9sentant des difficult\u00e9s linguistiques, <em>Trusted Translations<\/em> est pr\u00eat \u00e0 r\u00e9pondre \u00e0 tous vos besoins en transcr\u00e9ation."},"shortcode-map":{"type":"textfield","raw":""},"dyk-shortcode":{"type":"textfield","raw":"[elementor-template id=\"146546\"]"},"text-2":{"type":"textarea","raw":"<h2>Transcr\u00e9ation, traduction et localisation<\/h2>\r\nQuelle est la diff\u00e9rence entre la transcr\u00e9ation et la traduction\u00a0? M\u00eame certains fournisseurs de services linguistiques ne font pas clairement la distinction entre les deux processus, et l\u2019ajout du terme \u00ab\u00a0localisation\u00a0\u00bb dans le m\u00e9lange peut rendre les choses encore plus compliqu\u00e9es \u00e0 comprendre. On pourrait m\u00eame envisager ces termes comme trois niveaux de service avec des fronti\u00e8res quelque peu floues entre eux. Cependant, il existe des distinctions importantes, comme vous le verrez ci-dessous.\r\n<h3>Transcr\u00e9ation, traduction et localisation<\/h3>\r\nSi la <strong>traduction<\/strong> est le processus de conversion d\u2019un contenu g\u00e9n\u00e9ral d\u2019une langue source vers une langue cible, il se peut qu\u2019elle n\u00e9cessite davantage qu\u2019un transfert litt\u00e9ral mot \u00e0 mot. C\u2019est l\u00e0 qu\u2019interviennent les services de <strong>localisation<\/strong>, qui ajoutent une adaptation culturelle suppl\u00e9mentaire pour am\u00e9liorer la traduction de base.\u00a0La <strong>transcr\u00e9ation<\/strong> va encore plus loin. Elle ne se contente pas de convertir le texte, mais elle le modifie pour cr\u00e9er une exp\u00e9rience \u00e9motionnelle aupr\u00e8s d\u2019un public cible tr\u00e8s sp\u00e9cifique (comme \u00e9tape suppl\u00e9mentaire et finale, votre \u00e9quipe dans le pays peut \u00e9galement sugg\u00e9rer d\u2019\u00e9laborer directement du <strong>contenu local)<\/strong>.\r\n<h3>Utilit\u00e9 pour le marketing et la publicit\u00e9<\/h3>\r\nBien que la <strong>traduction<\/strong> puisse \u00eatre appliqu\u00e9e \u00e0 une myriade de circonstances et de types de contenu, la <strong>transcr\u00e9ation<\/strong> est particuli\u00e8rement utile pour les fonctions marketing et publicitaires de votre entreprise. Celles-ci peuvent inclure la construction et l\u2019adaptation de la marque, la promotion de la fid\u00e9lit\u00e9 des clients, la communication d\u2019entreprise aussi bien en interne qu\u2019en externe, etc.\r\n<h3>Travailler avec des experts en transcr\u00e9ation<\/h3>\r\nAlors que tous les experts en <strong>traduction<\/strong>, <strong>localisation<\/strong> et <strong>transcr\u00e9ation<\/strong> sont des professionnels bilingues ou multilingues, les experts en transcr\u00e9ation sont \u00e9galement hautement sp\u00e9cialis\u00e9s dans la localisation marketing, sont des r\u00e9dacteurs extr\u00eamement qualifi\u00e9s et sont cr\u00e9atifs dans leur interpr\u00e9tation du marketing de marque. En tant que personnes sensibilis\u00e9es aux cultures et dot\u00e9es d\u2019une profonde compr\u00e9hension des nuances culturelles, ils sont presque in\u00e9vitablement des locuteurs natifs et des habitants du pays ou de la r\u00e9gion que vous souhaitez atteindre.\r\n\r\nLes experts en <strong>transcr\u00e9ation<\/strong> sont \u00e9galement plus exigeants, pr\u00e9f\u00e9rant un v\u00e9ritable cahier des charges aux directives plus ou moins simples fournies par les chefs de projet pour les projets de <strong>traduction<\/strong> ou de <strong>localisation<\/strong> standard.\r\n\r\nChez <em>Trusted Translations<\/em>, nous connaissons parfaitement les diff\u00e9rences entre ces types de services. Contactez-nous d\u00e8s aujourd\u2019hui pour savoir comment nos sp\u00e9cialistes en transcr\u00e9ation vous fourniront les transcr\u00e9ations de la plus haute qualit\u00e9 de l\u2019industrie."},"state":{"type":"textfield","raw":""},"city":{"type":"textarea","raw":[]}}},"_links":{"self":[{"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/pages\/128832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/comments?post=128832"}],"version-history":[{"count":0,"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/pages\/128832\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/pages\/128976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/media\/235670"}],"wp:attachment":[{"href":"https:\/\/www.trustedtranslations.com\/fr\/wp-json\/wp\/v2\/media?parent=128832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}