{"id":128869,"date":"2019-03-25T13:13:06","date_gmt":"2019-03-25T13:13:06","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?page_id=128869"},"modified":"2022-12-09T13:34:04","modified_gmt":"2022-12-09T13:34:04","slug":"trusted-translations-s-exprime-lors-de-l-evenement-gala-a-miami-sur-le-marketing-hispanique-en-ligne","status":"publish","type":"press-releases","link":"https:\/\/www.trustedtranslations.com\/fr\/press-releases\/trusted-translations-s-exprime-lors-de-l-evenement-gala-a-miami-sur-le-marketing-hispanique-en-ligne","title":{"rendered":"Trusted Translations<\/em> s\u2019exprime lors de l\u2019\u00e9v\u00e9nement GALA \u00e0 Miami sur le marketing hispanique en ligne"},"content":{"rendered":"

Le PDG de Trusted Translations<\/em><\/em>, Richard Estevez et l\u2019expert du marketing en ligne, Gustavo Lucardi, ont pr\u00e9sent\u00e9 \u00ab\u00a0Optimisation du r\u00e9f\u00e9rencement en espagnol et marketing en ligne pour le march\u00e9 hispanique\u00a0\u00bb, lors de l\u2019\u00e9v\u00e9nement GALA 2013 \u00e0 Miami qui s\u2019est tenu du 17 au 20\u00a0mars\u00a02013. Le GALA 2013 de Miami est l\u2019une des principales conf\u00e9rences de l\u2019ann\u00e9e pour l\u2019industrie des services linguistiques et s\u2019oriente sur la globalisation et la localisation.<\/p>\n

La conf\u00e9rence a \u00e9t\u00e9 organis\u00e9e par The Globalization and Localization Association (GALA). GALA est la plus importante association \u00e0 but non lucratif mondiale d\u00e9di\u00e9e \u00e0 aider les entreprises utilisant les services de traduction, les technologies linguistiques et concentr\u00e9es sur la localisation de contenu.<\/p>\n

La pr\u00e9sentation portait principalement sur les nuances de la port\u00e9e et de la communication avec la communaut\u00e9 hispanique des \u00c9tats-Unis en ligne. La premi\u00e8re partie de la pr\u00e9sentation, dirig\u00e9e par M. Estevez, abordait la d\u00e9finition du march\u00e9 hispanique des \u00c9tats-Unis. M. Estevez a soulign\u00e9 que le march\u00e9 hispanique est l\u2019un des segments les plus importants aux \u00c9tats-Unis avec un pouvoir d\u2019achat prouv\u00e9 et une large pr\u00e9sence en ligne. \u00c9tant donn\u00e9 l\u2019int\u00e9gration r\u00e9pandue des hispaniques dans la culture des \u00c9tats-Unis coupl\u00e9e aux liens solides qu\u2019ils conservent avec leur patrimoine initial, M. Estevez a mentionn\u00e9 que leur comportement en ligne est unique.<\/p>\n

M. Estevez a abord\u00e9 les pr\u00e9f\u00e9rences distinctes du march\u00e9 hispanique des \u00c9tats-Unis, notamment sa pr\u00e9f\u00e9rence pr\u00e9pond\u00e9rante pour le contenu en espagnol. \u00ab\u00a0Non seulement l\u2019utilisation de l\u2019espagnol est essentielle lorsqu\u2019on aborde le march\u00e9 hispanique dans son ensemble, mais il est \u00e9galement tr\u00e8s important d\u2019utiliser la \u00ab\u00a0variante\u00a0\u00bb linguistique ad\u00e9quate selon vos objectifs de communication et votre march\u00e9 cible exact\u00a0\u00bb, a soulign\u00e9 M. Estevez au cours de la pr\u00e9sentation. \u00ab\u00a0Il est souvent n\u00e9cessaire de localiser davantage le contenu en espagnol lorsqu\u2019il est question d\u2019une r\u00e9gion o\u00f9 la majorit\u00e9 des hispanophones viennent d\u2019un certain pays. Par exemple, si vous souhaitez cibler les hispaniques am\u00e9ricains vivant au Texas, vous devrez localiser votre contenu en espagnol mexicain au lieu d\u2019utiliser un espagnol neutre d\u2019Am\u00e9rique latine\u00a0\u00bb, a ajout\u00e9 M. Estevez sur le type d\u2019espagnol \u00e0 utiliser.<\/p>\n

La deuxi\u00e8me partie de la pr\u00e9sentation, dirig\u00e9e par M. Lucardi, \u00e9tait ax\u00e9e sur l\u2019optimisation des r\u00e9f\u00e9rencements en espagnol (Search Engine Optimization, ou \u00ab\u00a0SEO\u00a0\u00bb) et les strat\u00e9gies de marketing en ligne adapt\u00e9es pour atteindre le march\u00e9 hispanique.<\/p>\n

M. Lucardi a commenc\u00e9 sa pr\u00e9sentation en abordant les diff\u00e9rentes approches de ciblage du marketing hispanique en ligne aux \u00c9tats-Unis, notamment l\u2019approche linguistique (espagnol), g\u00e9ographique (une zone particuli\u00e8re des \u00c9tats-Unis) ou la combinaison des deux. Il a ensuite r\u00e9sum\u00e9 les meilleures pratiques pour mettre en \u0153uvre une strat\u00e9gie de r\u00e9f\u00e9rencement en espagnol lorsque l\u2019approche principale est le r\u00e9f\u00e9rencement multilingue (langue) et lorsque l\u2019approche principale est le r\u00e9f\u00e9rencement g\u00e9ographique (localisation).<\/p>\n

Il a \u00e9galement expliqu\u00e9 comment int\u00e9grer une strat\u00e9gie de r\u00e9f\u00e9rencement avec une campagne de Pay-Per-Click ainsi que comment utiliser les m\u00e9dias sociaux dans le cadre de vos efforts de r\u00e9f\u00e9rencement.<\/p>\n

Compte tenu de la forte pr\u00e9sence des t\u00e9l\u00e9phones mobiles aupr\u00e8s des hispaniques aux \u00c9tats-Unis, M. Lucardi a \u00e9galement fourni des conseils importants pour \u00eatre mieux class\u00e9s sur les moteurs de recherche et les r\u00e9seaux sociaux acc\u00e9d\u00e9s depuis les t\u00e9l\u00e9phones mobiles. \u00ab\u00a0Il est important d\u2019utiliser une conception r\u00e9active pour fournir une exp\u00e9rience de navigation et de visualisation optimale sur un large \u00e9ventail de dispositifs, notamment les PC, Mac, iPad, autres tablettes et les t\u00e9l\u00e9phones intelligents\u00a0\u00bb, a comment\u00e9 M. Lucardi lors de sa pr\u00e9sentation. \u00ab\u00a0Une fois que vous disposez d\u2019une conception r\u00e9active qui fonctionne bien sur tous les p\u00e9riph\u00e9riques, vous pouvez alors commencer \u00e0 rechercher les bons mots cl\u00e9s utilis\u00e9s par les hispaniques aux \u00c9tats-Unis afin de g\u00e9n\u00e9rer un trafic pertinent sur votre site\u00a0\u00bb, a ajout\u00e9 M. Lucardi.<\/p>\n

La session a \u00e9t\u00e9 l\u2019un des points centraux de la conf\u00e9rence et a \u00e9t\u00e9 suivie par des prestataires de services linguistiques, des soci\u00e9t\u00e9s ayant un int\u00e9r\u00eat particulier \u00e0 atteindre le march\u00e9 hispanique et des compagnies de marketing ax\u00e9es sur le march\u00e9 hispanique. La conf\u00e9rence a accueilli une s\u00e9rie d\u2019autres orateurs abordant des sujets portants sur la transcr\u00e9ation, les normes de localisation, les nouvelles technologies de la traduction et les tendances de l\u2019industrie.<\/p>\n

Trusted Translations<\/em><\/em> est un leader reconnu dans le domaine de la traduction et l\u2019interpr\u00e9tation espagnole avec plus 10.000\u00a0experts linguistes et plus de 5.000\u00a0clients satisfaits dans le monde entier. La soci\u00e9t\u00e9 fournit des traductions et des interpr\u00e9tations de haute qualit\u00e9, pour des projets de toutes tailles, avec des prix parmi les plus concurrentiels du march\u00e9. La mission de la soci\u00e9t\u00e9 consiste \u00e0 construire de solides relations d\u2019affaires \u00e0 long terme avec les petites, moyennes et grandes entreprises, les gouvernements et les organismes sans but lucratif. Trusted Translations<\/em><\/em> maintient une pr\u00e9sence tr\u00e8s forte au sein de la communaut\u00e9 linguistique de la traduction en espagnol. La soci\u00e9t\u00e9 a d\u00e9velopp\u00e9 et \u00e9dit\u00e9 ses propres dictionnaires anglais-espagnol avec des terminologies propres \u00e0 diverses industries et h\u00e9berge son propre forum de langue espagnole comprenant plus de 60.000\u00a0membres.<\/p>\n","protected":false},"excerpt":{"rendered":"Le PDG de Trusted Translations, Richard Estevez et l\u2019expert du marketing en ligne, Gustavo Lucardi, ont pr\u00e9sent\u00e9 \u00ab\u00a0Optimisation du r\u00e9f\u00e9rencement en espagnol et marketing en ligne pour le march\u00e9 hispanique\u00a0\u00bb,\u2026\n","protected":false},"featured_media":139627,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-128869","press-releases","type-press-releases","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTrusted Translations s\u2019exprime lors de l\u2019\u00e9v\u00e9nement GALA \u00e0 Miami sur le marketing hispanique en ligne<\/title>\n<meta name=\"description\" content=\"28 mars 2013 - 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