{"id":128873,"date":"2019-03-25T13:06:22","date_gmt":"2019-03-25T13:06:22","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?page_id=128873"},"modified":"2022-12-09T14:09:15","modified_gmt":"2022-12-09T14:09:15","slug":"trusted-translations-mene-une-discussion-sur-le-referencement-mobile-lors-du-localization-world-2012-a-seattle","status":"publish","type":"press-releases","link":"https:\/\/www.trustedtranslations.com\/fr\/press-releases\/trusted-translations-mene-une-discussion-sur-le-referencement-mobile-lors-du-localization-world-2012-a-seattle","title":{"rendered":"<em>Trusted Translations<\/em> m\u00e8ne une discussion sur le r\u00e9f\u00e9rencement mobile lors du Localization World 2012 \u00e0 Seattle"},"content":{"rendered":"<p>L\u2019expert du marketing en ligne de <em><em>Trusted Translations<\/em><\/em>, Gustavo Lucardi, a pr\u00e9sent\u00e9 \u00ab\u00a0Mobile Search! The Next Localization Frontier\u00a0\u00bb lors de l\u2019\u00e9v\u00e9nement Localization World de cette ann\u00e9e \u00e0 Seattle, Washington. Localization World est l\u2019une des conf\u00e9rences cl\u00e9s pour les entreprises faisant des affaires \u00e0 l\u2019\u00e9chelle internationale qui ont besoin d\u2019aborder leurs march\u00e9s dans plusieurs langues. Bien que le th\u00e8me g\u00e9n\u00e9ral de la conf\u00e9rence, qui s\u2019est tenue du 17 au 19\u00a0octobre, ait \u00e9t\u00e9 \u00ab\u00a0Atteindre le monde mobile\u00a0\u00bb, M. Lucardi a l\u00e9g\u00e8rement d\u00e9cal\u00e9 le sujet de sa discussion sur les actions concr\u00e8tes qui pourraient \u00eatre prises pour \u00eatre \u00ab\u00a0trouv\u00e9\u00a0\u00bb dans le monde mobile. Cela comprenait, tel qu\u2019\u00e9labor\u00e9 par M. Lucardi dans sa discussion, les moyens d\u2019optimiser la pr\u00e9sence sur les plateformes de recherche utilis\u00e9es par Google, Microsoft et Apple sur les appareils mobiles.<\/p>\n<p>\u00ab\u00a0\u00catre trouv\u00e9, ou le \u00ab\u00a0classement\u00a0\u00bb, sur les appareils mobiles n\u00e9cessite de r\u00e9soudre un ensemble diff\u00e9rent de d\u00e9fis en comparaison au classement sur les ordinateurs de bureau ou portables\u00a0\u00bb, a not\u00e9 M. Lucardi. Il a ensuite abord\u00e9 l\u2019importance de se concentrer sur la conception du site pour les appareils mobiles, car non seulement cela a un impact sur l\u2019exp\u00e9rience de l\u2019utilisateur mais \u00e9galement sur la fa\u00e7on dont les moteurs de recherche des appareils mobiles traitent les sites particuliers.<\/p>\n<p>Pour illustrer ce point, M. Lucardi a utilis\u00e9 le lancement r\u00e9cent du site de Trusted Interpreters https:\/\/www.trustedinterpreters.com comme exemple d\u2019un design qui s\u2019adapte \u00e0 presque n\u2019importe quel appareil. Trusted Interpreters, la division des services d\u2019interpr\u00e9tation de <em><em>Trusted Translations<\/em><\/em>, est l\u2019une des seules soci\u00e9t\u00e9s d\u2019interpr\u00e9tation \u00e0 poss\u00e9der un site dot\u00e9 d\u2019une conception r\u00e9active.<\/p>\n<p>\u00ab\u00a0Un autre facteur extr\u00eamement essentiel et relativement \u00e9vident de l\u2019optimisation du r\u00e9f\u00e9rencement mobile est le cadre g\u00e9ographique. En d\u2019autres termes, tout effort d\u2019optimisation pour les appareils mobiles doit \u00eatre centr\u00e9 sur ce qui est d\u00e9nomm\u00e9 comme l\u2019optimisation locale des r\u00e9f\u00e9rencements\u00a0\u00bb, a comment\u00e9 M. Lucardi.<\/p>\n<p>M. Lucardi a termin\u00e9 sa pr\u00e9sentation en mentionnant l\u2019impact d\u2019avoir une application mobile dans le monde \u00ab\u00a0Mobile\u00a0\u00bb. Il a fourni plusieurs exemples des mani\u00e8res dont les soci\u00e9t\u00e9s de traduction utilisaient les applications mobiles pour assoir leur autorit\u00e9 dans le monde mobile en ligne. M. Lucardi a d\u00e9clar\u00e9 que le simple fait d\u2019avoir une application mobile pouvait rendre une entreprise particuli\u00e8re ou un site plus pertinent sur les recherches mobiles en g\u00e9n\u00e9ral. Il a compar\u00e9 cette tactique pour am\u00e9liorer votre pertinence de r\u00e9f\u00e9rencement naturel avec le fait d\u2019avoir une strat\u00e9gie solide sur les m\u00e9dias sociaux. Bien que cela ne soit pas directement li\u00e9, il y a une incidence \u00e9vidente sur les r\u00e9sultats des r\u00e9f\u00e9rencements.<\/p>\n<p>Localization World 2012 a eu lieu au centre de conf\u00e9rence international du port de Bell. M. Lucardi \u00e9tait l\u2019un des nombreux experts de l\u2019industrie \u00e0 prendre la parole lors de la conf\u00e9rence de cette ann\u00e9e. M. Lucardi a \u00e9galement tenu une autre s\u00e9ance intitul\u00e9e \u00ab\u00a0Notre monde est-il pr\u00eat \u00e0 produire des applications mobiles tourn\u00e9es vers l\u2019international\u00a0?\u00a0\u00bb en compagnie d\u2019Akulaa Agarwal d\u2019Adobe Systems, Inc.<\/p>\n<p>Le programme de la conf\u00e9rence proposait 10\u00a0pistes dont\u00a0: affaires internationales (Global Business), web international (Global Web), strat\u00e9gie des contenus (Content Strategy), mobilit\u00e9 (Mobility), automatisation des traductions (Translation Automation), normes (Standards), principales comp\u00e9tences de la localisation (Localization Core Competencies), gestion avanc\u00e9e de la localisation (Advanced Localization Management), non-conf\u00e9rence (Unconference) et la piste des initi\u00e9s (The Inside Track).<\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019expert du marketing en ligne de Trusted Translations, Gustavo Lucardi, a pr\u00e9sent\u00e9 \u00ab\u00a0Mobile Search! The Next Localization Frontier\u00a0\u00bb lors de l\u2019\u00e9v\u00e9nement Localization World de cette ann\u00e9e \u00e0 Seattle, Washington. Localization\u2026\n","protected":false},"featured_media":139627,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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