{"id":168168,"date":"2022-12-19T13:57:27","date_gmt":"2022-12-19T13:57:27","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?post_type=blog&p=168168"},"modified":"2022-12-19T13:57:27","modified_gmt":"2022-12-19T13:57:27","slug":"a-celebration-of-the-arabic-language-and-fifa","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/it\/blog\/a-celebration-of-the-arabic-language-and-fifa","title":{"rendered":"FIFA+ si apre all\u2019arabo"},"content":{"rendered":"

Lo sport ha il potere di unire persone di ogni background, lingua e cultura provenienti da tutto il mondo. Quest\u2019anno il Qatar, in qualit\u00e0 di paese ospite dei Mondiali 2022, \u00e8 stato premiato in conseguenza. Per rendere questo evento ancora pi\u00f9 memorabile FIFA+ ha finalmente aggiunto l\u2019arabo all\u2019elenco di lingue disponibili portandole in totale a dieci.<\/em><\/p>\n

\u00a0<\/em>FIFA+ \u00e8 la piattaforma ufficiale della FIFA<\/a>: offre notizie, statistiche, momenti salienti e aggiornamenti sul mondo del calcio e trasmette in tempo reale le partite dei Mondiali. L\u2019inserimento dell\u2019arabo su FIFA+ \u00e8 ben pi\u00f9 che un gesto simbolico: in questo modo milioni di utenti in tutto il mondo possono accedere ai contenuti nella propria lingua madre, aprendo ai tifosi nuove possibilit\u00e0 di conoscersi ed entrare in contatto. Questo gesto si inserisce bene nella missione della FIFA di fornire materiali relativi al calcio a persone di ogni background a prescindere dalla lingua e dalle barriere culturali.<\/p>\n

Il significato della presenza dell\u2019arabo su FIFA+<\/strong><\/h2>\n

Per i brand e le organizzazioni globali questa \u00e8 un\u2019ulteriore dimostrazione dell\u2019importanza della localizzazione linguistica, in particolare per i mercati in cui la lingua madre non \u00e8 l\u2019inglese. L\u2019arabo \u00e8 la lingua ufficiale di oltre venti paesi con un totale di oltre 450 milioni di madrelingua in tutto il mondo. Con una portata globale cos\u00ec ampia, non c\u2019\u00e8 da stupirsi che FIFA+ abbia deciso di rendere disponibili i propri materiali in arabo<\/a>.<\/p>\n

Secondo James Marley, responsabile dei contenuti, poich\u00e9 il mercato di lingua araba costituisce una porzione cos\u00ec ampia della popolazione mondiale, \u00e8 pi\u00f9 che normale che FIFA+ abbia deciso di aggiungere l\u2019arabo alle lingue disponibili sulla piattaforma. Inoltre, per via dell\u2019immensa quantit\u00e0 di materiali, merchandising e contenuti relativi al calcio da promuovere, l\u2019inserimento dell\u2019arabo viene ritenuto un miglioramento davvero notevole nell\u2019impegno a raggiungere tifosi di ogni background.<\/p>\n

Breve storia della lingua araba<\/strong><\/h2>\n

L\u2019arabo \u00e8 una delle lingue pi\u00f9 antiche e pi\u00f9 parlate al mondo, caratterizzata da un sistema di scrittura peculiare e da una tradizione letteraria altrettanto particolare. Si tratta di una lingua di grande fascino e complessit\u00e0, che affonda le proprie radici nel mondo arabo. Nel corso dei suoi 1.500 anni di storia ha subito numerose modifiche e variazioni. Ci\u00f2 nonostante, rimane la quinta lingua pi\u00f9 parlata al mondo.<\/p>\n

Oltre ad essere cos\u00ec ampiamente diffusa in tutto il mondo, ci\u00f2 che rende l\u2019arabo ancora pi\u00f9 unico \u00e8 il fatto di non utilizzare un alfabeto convenzionale. Utilizza invece una calligrafia particolare e un sistema di scrittura definito l\u2019abjad, un alfabeto consonantico in cui ogni lettera rappresenta una consonante e che richiede l\u2019utilizzo di segni aggiuntivi, noti come diacritici, per indicare i suoni vocalici.<\/p>\n

La FIFA ha colmato un\u2019immensa lacuna linguistica<\/strong> e dovreste farlo anche voi!<\/strong><\/h2>\n

L\u2019inserimento dell\u2019arabo su FIFA+ \u00e8 una dimostrazione dell\u2019importanza e della forza della localizzazione linguistica. Una buona comprensione della cultura e della lingua locali \u00e8 uno strumento molto potente per il coinvolgimento dei clienti, nonch\u00e9 uno dei modi pi\u00f9 rapidi per guadagnarsi la loro fiducia e lealt\u00e0.<\/p>\n

Noi di Trusted Translations<\/em><\/em> comprendiamo quanto sia essenziale per le organizzazioni localizzare i propri contenuti in pi\u00f9 lingue<\/a> e ci impegniamo ad aiutarle a colmare le lacune linguistiche. I nostri servizi di traduzione vanno ben oltre le coppie linguistiche arabo-inglese e inglese-arabo. Vi aiuteremo a comprendere e rendere chiaro qualsiasi testo, a prescindere dalla lingua in cui \u00e8 scritto e in cui va tradotto. Contattateci oggi stesso se vi servono assistenza o l\u2019aiuto di professionisti esperti del settore!<\/p>\n

Immagine di\u00a0VentaRisk\u00a0da\u00a0Pixabay<\/p>\n","protected":false},"excerpt":{"rendered":"Lo sport ha il potere di unire persone di ogni background, lingua e cultura provenienti da tutto il mondo. 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