{"id":130840,"date":"2019-12-30T17:18:14","date_gmt":"2019-12-30T17:18:14","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?page_id=130840"},"modified":"2022-12-09T14:09:26","modified_gmt":"2022-12-09T14:09:26","slug":"wij-leiden-de-discussie-rondom-mobiel-zoeken-tijdens-localization-world-2012-in-seattle","status":"publish","type":"press-releases","link":"https:\/\/www.trustedtranslations.com\/nl\/press-releases\/wij-leiden-de-discussie-rondom-mobiel-zoeken-tijdens-localization-world-2012-in-seattle","title":{"rendered":"Wij leiden de discussie rondom mobiel zoeken tijdens Localization World 2012 in Seattle"},"content":{"rendered":"<p><em>Gustavo Lucardi, online marketing-expert, onderzoekt de belangrijkste onderdelen van \u2018gevonden worden\u2019 in de mobiele wereld.<\/em><\/p>\n<p>Washington, D.C. (PRWEB) &#8211; 24 oktober 2012, <em><em>Trusted Translations<\/em><\/em>, online marketing expert, Gustavo Lucardi, presenteerde \u201cMobile Search! The Next Localization Frontier\u201d tijdens Localization World in Seattle, Washington, dit jaar. Localization World is \u00e9\u00e9n van de belangrijkste conferenties voor bedrijven die wereldwijd zaken doen en er behoefte aan hebben om hun markten aan te spreken in verschillende talen. Het thema van deze conferentie, die op 17-19 oktober werd gehouden, was \u2018Reaching the Mobile World\u2019, en Mr. Lucardi verschoof de aandacht van zijn discussie iets meer naar concrete acties die kunnen worden genomen om in de mobiele wereld \u2018gevonden\u2019 te worden. Zo vertelde Mr. Lucardi in zijn discussie bijvoorbeeld over de belangrijkste manieren om aanwezigheid te optimaliseren op zoekplatforms die door Google, Microsoft en Apple worden gebruikt op mobiele apparaten.<\/p>\n<p>\u201cGevonden worden of \u2018ranken\u2019 op mobiele apparaten vraagt om het omgaan met hele andere uitdagingen dan ranken op desktops of laptops\u201d, zo vertelde Mr. Lucardi. Hij ging toen verder in op het belang van focussen op het ontwerp van de website voor mobiele apparaten, omdat dat niet alleen impact heeft op de gebruikservaring, maar ook op hoe zoekmachines op mobiele apparaten met een bepaalde website omgaan.<\/p>\n<p>Om dit punt te illustreren, gebruikte Mr. Lucardi de recente lancering van de website van Trusted Interpreters, https:\/\/www.trustedinterpreters.com, als voorbeeld van een ontwerp dat zichzelf aan vrijwel elk apparaat aanpast. Trusted Interpreters, de tolkafdeling van <em><em>Trusted Translations<\/em><\/em>\u00a0 is een van de enige tolkbedrijven in de markt met een responsieve website.<\/p>\n<p>\u201cEen ander belangrijk en redelijk voor de hand liggend onderdeel van mobiele zoekmachineoptimalisatie is geografische focus. Met andere woorden: elke optimalisatie-inspanning voor mobiele apparaten moet worden gericht op wat we ook wel lokale zoekmachineoptimalisatie noemen,\u201d zei Mr. Lucardi.<\/p>\n<p>Mr. Lucardi eindigde zijn gesprek met het benoemen van de impact van het hebben van een mobiele applicatie in de \u2018Mobiele wereld\u2019. Hij gaf verschillende voorbeelden van hoe vertaalbureaus mobiele applicaties gebruiken om te werken aan hun online mobiele autoriteit. Mr. Lucardi gaf aan dat alleen het hebben van een mobiele applicatie er al voor kon zorgen dat een bepaald bedrijf of een website relevanter werd voor mobiele zoekvragen in het algemeen. Hij vergeleek deze tactiek met het verbeteren van natuurlijke zoekranglijsten door middel van een solide social media-strategie. Hoewel deze twee niet direct met elkaar verbonden zijn, hebben ze een duidelijke impact op de zoekresultaten.<\/p>\n<p>Localization World 2012 werd gehouden in het Bell Harbor International Conference Center. Mr. Lucardi was een van de vele industrie-experts die tijdens de conferentie van dit jaar aanwezig was. Mr. Lucardi organiseerde ook een andere sessie, \u201cIs Our World Ready to Churn Out World-ready Mobile Applications?\u201d met spreker Akulaa Agarwal van Adobe Systems, Inc.<\/p>\n<p>Het conferentieprogramma had 10 tracks, waaronder: Global Business, Global Web, Content Strategy, Mobility, Translation Automation, Standards, Localization Core Competencies, Advanced Localization Management, Unconference en The Inside Track.<\/p>\n","protected":false},"excerpt":{"rendered":"Gustavo Lucardi, online marketing-expert, onderzoekt de belangrijkste onderdelen van \u2018gevonden worden\u2019 in de mobiele wereld. Washington, D.C. (PRWEB) \u2013 24 oktober 2012, Trusted Translations, online marketing expert, Gustavo Lucardi, presenteerde\u2026\n","protected":false},"featured_media":139626,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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