{"id":216936,"date":"2023-07-27T12:35:50","date_gmt":"2023-07-27T15:35:50","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?post_type=blog&#038;p=216936"},"modified":"2023-07-27T12:35:50","modified_gmt":"2023-07-27T15:35:50","slug":"conteudo-perene-vs-noticioso-multilingue","status":"publish","type":"blog","link":"https:\/\/www.trustedtranslations.com\/pt-br\/blog\/conteudo-perene-vs-noticioso-multilingue","title":{"rendered":"Conte\u00fado perene versus noticioso: multil\u00edngue"},"content":{"rendered":"<p>Voc\u00ea est\u00e1 feliz com sua estrat\u00e9gia de conte\u00fado? Hoje em dia, o conte\u00fado que voc\u00ea oferece aos consumidores \u00e9 t\u00e3o importante quanto os produtos ou servi\u00e7os que voc\u00ea quer que eles adquiram. Mas quais tipos de conte\u00fado integram uma estrat\u00e9gia de conte\u00fado de sucesso?<\/p>\n<p>Nesta postagem, falaremos de conte\u00fado <em>perene<\/em> e conte\u00fado <em>noticioso<\/em>, al\u00e9m das diferen\u00e7as entre os dois. Ademais, exploraremos o porqu\u00ea do conte\u00fado multil\u00edngue ser absolutamente essencial para a <a href=\"https:\/\/www.trustedtranslations.com\/pt-br\/setores\/marketing\">divulga\u00e7\u00e3o<\/a> e a prospec\u00e7\u00e3o de sua empresa.<\/p>\n<h2><strong>O que \u00e9 conte\u00fado perene?<\/strong><\/h2>\n<p>Um conte\u00fado perene, como o nome sugere, \u00e9 feito para durar. Esse tipo de conte\u00fado se concentra em t\u00f3picos e temas que voc\u00ea imagina que sempre ser\u00e3o relevantes para seus leitores, entregando a voc\u00ea um valor significativo e um retorno sobre o investimento no futuro. Pense no conte\u00fado perene como uma refei\u00e7\u00e3o b\u00e1sica\u2014um sandu\u00edche de presunto e queijo pode n\u00e3o conter os ingredientes mais raros e chiques, mas as pessoas apelam para esse item simples e b\u00e1sico h\u00e1 d\u00e9cadas.<\/p>\n<p>O conte\u00fado perene depende da otimiza\u00e7\u00e3o para motores de busca (SEO), usando palavras-chave selecionadas para garantir que seu conte\u00fado sempre apare\u00e7a nos primeiros resultados dos motores de busca. Ele tamb\u00e9m busca educar e informar leitores em potencial. Exemplos desse tipo de conte\u00fado, portanto, podem incluir estudos de caso, guias pr\u00e1ticos de instru\u00e7\u00e3o e v\u00eddeos de demonstra\u00e7\u00e3o, infogr\u00e1ficos, FAQs, listas de verifica\u00e7\u00e3o, gloss\u00e1rios de um setor e outros recursos que atrair\u00e3o clientes em potencial de maneira consistente\u2014por exemplo, uma imobili\u00e1ria pode imaginar, de maneira sensata, que um guia sobre a compra da primeira casa pr\u00f3pria sempre atrair\u00e1 interesse.<\/p>\n<h2><strong>O que \u00e9 conte\u00fado noticioso?<\/strong><\/h2>\n<p>Um conte\u00fado noticioso, por outro lado, \u00e9 aquele ligado a um momento espec\u00edfico e passageiro. Esse tipo de conte\u00fado busca transformar tend\u00eancias atuais em um pico repentino de interesse dos consumidores, normalmente n\u00e3o duradouro, que pode ser convertido em cliques, visualiza\u00e7\u00f5es e burburinho. Usando mais uma vez nossa analogia com a cozinha, conte\u00fado perene \u00e9 como um <a href=\"https:\/\/mashable.com\/article\/best-tiktok-food-trends-2023\" target=\"_blank\" rel=\"noopener\">TikTok food fad<\/a> da semana; as pessoas podem se esfor\u00e7ar para experimentar <i>rainbow bagels<\/i> ou peixe enlatado artesanal, mas elas certamente n\u00e3o ir\u00e3o com\u00ea-los a cada refei\u00e7\u00e3o.<\/p>\n<p>O conte\u00fado noticioso geralmente depende das m\u00eddias sociais e busca viralizar, normalmente usando <i>hashtags<\/i>, palavras-chave e intera\u00e7\u00f5es com influenciadores nas m\u00eddias sociais para aparecer nos <i>trending topics<\/i>. Um conte\u00fado sazonal \u00e9 um exemplo de conte\u00fado noticioso, como artigos sobre a cultura pop, not\u00edcias atuais, epis\u00f3dios de um podcast e v\u00eddeos curtos, como os Instagram Reels ou TikToks. Por exemplo, uma imobili\u00e1ria pode compartilhar uma postagem sobre as dez principais tend\u00eancias de decora\u00e7\u00e3o residencial de 2023.<\/p>\n<h2><strong>Conte\u00fado perene versus noticioso: porque eles s\u00e3o importantes?<\/strong><\/h2>\n<p>Uma estrat\u00e9gia sustent\u00e1vel de conte\u00fado precisa atingir o equil\u00edbrio ideal entre conte\u00fado perene e noticioso, pois ambos se complementam.<\/p>\n<p>O conte\u00fado noticioso \u00e9 uma \u00f3tima estrat\u00e9gia para gerar boca-a-boca org\u00e2nico (e quase sempre gratuito) sobre sua marca e atrair novos clientes. Ao mesmo tempo, o conte\u00fado perene \u00e9 necess\u00e1rio para estabelecer poder e manter sua base de clientes no longo prazo. Na verdade, eles trabalham melhor juntos: muitas empresas usam conte\u00fado noticioso para fazer a liga\u00e7\u00e3o com conte\u00fado perene que se encontra em seu pr\u00f3prio site, enquanto o processo de encontrar palavras-chave para o conte\u00fado perene (usando ferramentas como <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>) tamb\u00e9m pode ajudar a criar inspira\u00e7\u00e3o para o conte\u00fado noticioso.<\/p>\n<h2><strong>Porque voc\u00ea precisa de uma estrat\u00e9gia de conte\u00fado multil\u00edngue?<\/strong><\/h2>\n<p>Ao incorporar conte\u00fado perene e conte\u00fado noticioso em seu marketing, n\u00e3o se esque\u00e7a de um dos elementos mais importantes dentre todos: o conte\u00fado multil\u00edngue. Pesquisas mostram que quase <a href=\"https:\/\/www.statista.com\/statistics\/1297022\/online-shopping-attitudes-different-language\/\" target=\"_blank\" rel=\"noopener\">tr\u00eas quartos dos compradores globais<\/a> preferem materiais online, como avalia\u00e7\u00f5es de produtos, em seu idioma nativo\u2014e 40% n\u00e3o compram em sites que estejam em um idioma diferente.<\/p>\n<p>Possuir <a href=\"https:\/\/www.trustedtranslations.com\/pt-br\/servicos\/conteudo-multilingue\">conte\u00fado multil\u00edngue<\/a> permite que seu neg\u00f3cio se expanda muito al\u00e9m do mercado de um \u00fanico idioma de destino ou pa\u00eds, tirando vantagem de mais tend\u00eancias do mundo todo. Al\u00e9m disso, garantir que seu conte\u00fado perene esteja dispon\u00edvel em v\u00e1rios idiomas aumentar\u00e1 a fidelidade do consumidor e o reconhecimento da marca. Para finalizar, seu conte\u00fado de SEO pode aparecer de maneira mais f\u00e1cil nos primeiros resultados em idiomas que n\u00e3o sejam o ingl\u00eas, pois h\u00e1 menos concorr\u00eancia.<\/p>\n<p>Ao criar uma estrat\u00e9gia de conte\u00fado multil\u00edngue, procure suporte profissional que re\u00fana um conhecimento espec\u00edfico do setor e excelentes habilidades em idiomas. Na <em><em>Trusted Translations<\/em><\/em>, nossa experiente equipe pode ajud\u00e1-lo a produzir uma ampla gama de conte\u00fado multil\u00edngue em todos os tipos de conte\u00fado.<\/p>\n<p>Foto de Paul Pastourmatzis no Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"Voc\u00ea est\u00e1 feliz com sua estrat\u00e9gia de conte\u00fado? Hoje em dia, o conte\u00fado que voc\u00ea oferece aos consumidores \u00e9 t\u00e3o importante quanto os produtos ou servi\u00e7os que voc\u00ea quer que\u2026\n","protected":false},"author":111,"featured_media":216859,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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