{"id":134839,"date":"2019-03-25T11:52:01","date_gmt":"2019-03-25T11:52:01","guid":{"rendered":"https:\/\/www.trustedtranslations.com\/?page_id=134839"},"modified":"2022-12-09T14:05:43","modified_gmt":"2022-12-09T14:05:43","slug":"trusted-translations-comanda-discussao-sobre-pesquisa-movel-na-localization-world-2012-em-seattle","status":"publish","type":"press-releases","link":"https:\/\/www.trustedtranslations.com\/pt-br\/press-releases\/trusted-translations-comanda-discussao-sobre-pesquisa-movel-na-localization-world-2012-em-seattle","title":{"rendered":"A <em>Trusted Translations<\/em> comanda discuss\u00e3o sobre pesquisa m\u00f3vel na Localization World 2012 em Seattle"},"content":{"rendered":"<p>O especialista em marketing online da <em><em>Trusted Translations<\/em><\/em>, Gustavo Lucardi, realizou uma apresenta\u00e7\u00e3o chamada de \u201cMobile Search! The Next Localization Frontier\u201d (Pesquisa m\u00f3vel: A pr\u00f3xima fronteira da localiza\u00e7\u00e3o), na Localization World deste ano em Seattle, Washington. A Localization World \u00e9 uma das principais confer\u00eancias para empresas que fazem neg\u00f3cios globais e que precisam atender seus mercados em v\u00e1rios idiomas. Embora o tema geral da confer\u00eancia, realizada de 17 a 19 de outubro, tenha sido \u201cEntrando no mundo m\u00f3vel\u201d, Lucardi mudou um pouco o foco de sua discuss\u00e3o para a\u00e7\u00f5es concretas que podem ser tomadas para ser \u201cdescoberto\u201d no mundo m\u00f3vel. Isso incluiu, conforme elaborado por Lucardi em sua discuss\u00e3o, as principais formas de otimizar a presen\u00e7a nas plataformas de pesquisa utilizadas pelo Google, Microsoft e Apple em dispositivos m\u00f3veis.<\/p>\n<p>\u201cSer descoberto ou \u2018classificado\u2019 em dispositivos m\u00f3veis requer lidar com um conjunto de desafios diferente daqueles da classifica\u00e7\u00e3o em desktops ou laptops\u201d, observou Lucardi. Em seguida, ele detalhou a import\u00e2ncia de se concentrar no design do site para dispositivos m\u00f3veis, pois ele n\u00e3o s\u00f3 afeta a experi\u00eancia do usu\u00e1rio, mas tamb\u00e9m afeta a maneira como os mecanismos de pesquisa em dispositivos m\u00f3veis tratam um determinado site.<\/p>\n<p>Para ilustrar esse ponto, Lucardi utilizou o recente lan\u00e7amento do site da Trusted Interpreters, https:\/\/www.trustedinterpreters.com, como um exemplo de design que se adapta a praticamente qualquer dispositivo. A Trusted Interpreters, divis\u00e3o de servi\u00e7os de interpreta\u00e7\u00e3o da <em><em>Trusted Translations<\/em><\/em>, \u00e9 uma das \u00fanicas empresas de interpreta\u00e7\u00e3o no mercado com um site com design responsivo.<\/p>\n<p>\u201cOutro elemento importante, extremamente e relativamente \u00f3bvio da otimiza\u00e7\u00e3o de pesquisa m\u00f3vel \u00e9 o foco geogr\u00e1fico. Em outras palavras, qualquer esfor\u00e7o de otimiza\u00e7\u00e3o para dispositivos m\u00f3veis precisa estar centrado no que \u00e9 chamado de otimiza\u00e7\u00e3o do mecanismo de pesquisa local\u201d, comentou Lucardi.<\/p>\n<p>Lucardi terminou sua discuss\u00e3o mencionando o impacto de ter um aplicativo m\u00f3vel no \u201cmundo m\u00f3vel\u201d. Ele deu v\u00e1rios exemplos de como as empresas de tradu\u00e7\u00e3o estavam utilizando aplicativos m\u00f3veis para construir sua autoridade m\u00f3vel online no geral. Lucardi afirmou que apenas o fato de possuir um aplicativo m\u00f3vel pode fazer com que uma determinada empresa ou site sejam mais relevantes em pesquisas m\u00f3veis no geral. Ele comparou essa t\u00e1tica com a melhoria de seus rankings de pesquisa natural ao possuir uma s\u00f3lida estrat\u00e9gia de m\u00eddias sociais. Embora n\u00e3o estejam diretamente relacionados, h\u00e1 um impacto claro nos resultados do mecanismo de pesquisa.<\/p>\n<p>A Localization World 2012 foi realizada no Bell Harbor International Conference Center. Lucardi foi um dos muitos especialistas do setor a falar e se apresentar na confer\u00eancia deste ano. Ele tamb\u00e9m apresentou outra sess\u00e3o, intitulada \u201cIs Our World Ready to Churn Out World-ready Mobile Applications?\u201d (Nosso mundo est\u00e1 preparado para produzir aplicativos m\u00f3veis prontos para o mundo?), com a palestrante Akulaa Agarwal, da Adobe Systems, Inc.<\/p>\n<p>O programa da confer\u00eancia ofereceu 10 roteiros, incluindo: Neg\u00f3cios Globais, Web Global, Estrat\u00e9gia de Conte\u00fado, Mobilidade, Automa\u00e7\u00e3o da Tradu\u00e7\u00e3o, Normas, Compet\u00eancias Principais de Localiza\u00e7\u00e3o, Gerenciamento Avan\u00e7ado de Localiza\u00e7\u00e3o, Desconfer\u00eancia e o Roteiro Interno.<\/p>\n","protected":false},"excerpt":{"rendered":"O especialista em marketing online da Trusted Translations, Gustavo Lucardi, realizou uma apresenta\u00e7\u00e3o chamada de \u201cMobile Search! The Next Localization Frontier\u201d (Pesquisa m\u00f3vel: A pr\u00f3xima fronteira da localiza\u00e7\u00e3o), na Localization\u2026\n","protected":false},"featured_media":139632,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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