The Hispanic Market in the United States
Since 2005, Hispanics have been the largest minority in the U.S., outnumbering African-Americans. Here are some important facts to consider:
- In the U.S., Spanish has become the unofficial second language with more than thirty million speakers.
- The purchasing power of U.S. Hispanic households increased from US$ 276 billion in 2002 to US$ 630 billion in 2004 and to nearly US$ 1 trillion in 2009.
The Hispanic media market boom has been led by network/national television advertising, which has seen growth of nearly 74 percent over the past five years. Advertising expenditures for the Hispanic market in network/national television reached $1.41 billion in 2005 – more than doubling the 1999 expenditure figures.
Approximately five hundred Spanish newspapers, 152 magazines, and 205 publishers exist in the United States. Magazine and local television advertising expenditures for the Hispanic market have also shown a strong increase from 1999 to 2003, with growth of 58 and 43 percent, respectively.
From a commercial point of view, companies, small or large, cannot afford not to have their website in Spanish. The purchasing power of U.S. Hispanic households alone is estimated to have increased from US$276 billion in 2002 to US$630 billion in 2004. The Hispanic purchasing power was estimated at $30.7 billion for 2004 in the state of New York alone.
While the majority of Hispanics are concentrated in the top cities in the U.S., there has been a significant migration to other areas, including the following states: Georgia, Arkansas, Tennessee, North Carolina, South Carolina and Virginia.
Spanish Translations for the Hispanic Market
Can you afford to ignore the enormous Hispanic market in the United States? Trusted Translations, Inc. will help you conquer a portion of the Hispanic market with fast, accurate and reliable Spanish translations.
Not only are Hispanics more responsive to communications in Spanish, they are requiring higher quality communications in Spanish, which translates, no pun intended, into the need for better translations tailored to the Hispanic market.
Our aim at Trusted Translations is to provide reliable English-Spanish translations for individuals, companies, governments, non-profit institutions and other language professionals. We hope that this will improve the overall quality of Spanish in the marketplace and create a reliable reference point for the industry.
The importance of reaching the Hispanic population in their native tongue in the United States has become more important than ever.