Globalization is an industry term that refers to preparing a product or service to be offered in many markets or worldwide, taking into account the different aspects of doing business in multiple countries, including, but not limited to: language, time zone, measurement standards, cultural differences, etc.
Further, Spanish globalization brings in other important elements, such as localization and internationalization.
Trusted Translations, Inc. is known in the industry as one of the leaders in product and content globalization. This particular area of expertise is commonly referred to as globalization.
Product globalization is defined as the process of creating or modifying a product or software application so that it can be used in many languages and cultures. The process normally results in modifications to user interfaces, technical documents, online help content, legal agreements, etc. This relates to software internationalization and software localization, which involves the process of adapting a software program to a local culture, the translation of the “usable” text to the local language, as well as modifying certain content to work within the local environment (electrical standard, measurement system, etc.).
Content globalization refers specifically to the adaptation of certain content, including online content, e-learning modules, packaging, technical documentation and user interface text so that they may be used in an international environment. As this content can change on a regular basis, Trusted Translations will work with your product development teams to ensure that you have an efficient content globalization solution that allows your organization to update text in a uniform and consistent manner across all media platforms, languages and target audiences.
Spanish globalization is often referred to as the process of preparing a product to be launched in all of the Spanish-speaking countries throughout the world. While Spanish is the common language among these countries, each Spanish-speaking country is different and unique. Spanish globalization is necessary for companies that are seriously looking to tailor their products and/or services to each particular Spanish-speaking market. Spanish globalization leads to a more accepted product and increased sales in a particular country.
Trusted Translations, Inc. has developed unique expertise in the globalization of Spanish content for the U.S. Hispanic market. This market segment presents a challenge as it is made up of a mix of different nationalities and cultures.