Android Apps Localization
Ready to take your Android app to the next level? Let Trusted Translations help you localize your app to reach wider, more varied user audiences across the globe.
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Trusted Translations is one of only three Localization Service Providers (LSPs) offering expert app translation through the Google Play Developer Console. Whether youâre completely new to the idea of Android app localization, or an old hand looking for fresh ideas, weâve got you covered.
Why Android App Localization Matters
Forget about a bite of the âAppleââAndroid has almost the whole pie. With an open-source mobile operating system that runs on various devices and in many regions, Android is the most popular smartphone system in the world, with a mobile OS market share of over 70 percent. Itâs also backed by the largest app store in the world, Google Play Store, which offers over 3.4 million apps.
How can any company distinguish its apps from the competitors on such a large playing field? The answer: app localization.
To take advantage of Androidâs skyrocketing global popularity, your apps must be localized to specific regions. For example, Latin America is a âmobile-firstâ games market worth 3.5 billion dollars in revenueâa market where the majority of users access games through their phones.
Indeed, research has shown that most consumers prefer buying in their own language, especially when companies make the effort to add localized features like cy and country-specific support. For diligently localized apps, markets like these present an incredible opportunity.
How App Localization Works
How is localization different from regular translation? Itâs the step that goes the extra mile (or kilometer, depending on your country).
Localization is the process of adapting your app to fit the language, culture, and usability nuances of a specific region. Itâs crucial for preventing user experience errors and gaining a loyal customer base. For example, if youâre used to dates written in âmonth-dayâ format, youâre not likely to buy an airline app that only uses âday-month.â
Localization is also a multi-stage undertaking, from researching your target languages and locales, to design and UI string management, all the way through translation, testing, and launch. Itâs especially important to craft a language strategy thatâs based on market strategy; Trusted Translations can assess what languages are key for your target region and how market trends should inform your localization process.
Because localization is complex, it should be continuousâthat is, taking place throughout the entire design, development, delivery, and testing cycle. With Trusted Translations, you donât have to be a web developer or a world-class linguist to produce stellar apps. Our experts are ready to walk you through every stage of this multi-layered process.
Human Translation and App Localization
While machine translation tools such as Google Translate work well with some kinds of material, user interface (UI) text is highly context-dependent. Without a real human speaker fluent in the target language and culture, itâs hard to achieve accuracy; without accuracy, you donât have app usability.
Localization adds the human touch thatâs key to success. Will one word in German become five words in English, suddenly running out of space on the screen? Will a joke that lands in Spain accidentally offend in Mexico? A human team that combines linguistic fluency with industry and cultural expertise is necessary, especially for regions with a wide variety of dialects, like Latin America.
Trusted Translations Localization Services
Trusted Translations can assist you along every step of the way, from strings to Store Listings to in-app purchase products. No matter your companyâs size, we have the proven linguistic and technical know-how to localize your app to hundreds of languages.
Trusted Translations sets ourselves apart by the specialized services we offer above and beyond simple localization, from beginning to end of a successful app launch.
For example, as youâre developing your product and localization strategy, weâll start by sharing our extensive expertise in app development and market research. Then, weâll set you up for success by conducting usability testing in your target country, as well as app validation. Testing your localized application for different markets enables you to fix any issues before its official launch, saving you time and money.
Finally, we can help you localize content not suitable for the Google Console, such as additional document or marketing communication pieces. Whatever your project entails, Trusted Translations is ready to draw on our expertise in numerous areas, such as web content, subtitling and dubbing, and other multimedia.
Our versatile, full-service team will create high quality solutions to all your Android app localization needs. Reach out to Trusted Translations today to learn more.