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How a Super Bowl Commercial Became a Multilingual Win

One of the most coveted spots for marketing in American broadcasting are the commercial times during the Super Bowl. There is a lot of competition, so all the candidates are

The Survival of Inverted Question and Exclamation Marks

Continuing with what we began to address in previous entries, on this occasion we are going to dedicate ourselves to two characteristic punctuation marks of the Spanish language, absent in

What Are Glossaries Used For?

All global and multinational companies will at some point face the need to translate their material into another language; these procedures can end up being critical elements for the success of

Why Use Translation Software?

Many large companies around the world have a lot of products or services to offer in different markets. Often times, the content depicting these products needs to be localized—this can

When translating a document, quality is always top priority. However, what happens when the translation is needed urgently? Even though deadlines are important, quality should not be compromised. In such

Typographical Symbols and Their Surprising Origins

Since the arrival of the printing press in the middle of the fifteenth century, when Johannes Gutenberg’s invention ushered in the modern age, operators of the printing press the world

And the Winner is….but Why?

Between 70 to 75% of Latino voters chose Barack Obama as their leading man for president. Whether or not it had something to do with the many Spanish language ads

The First “Translators” Were Interpreters

The beginnings of our profession were not easy if we consider that our colleagues of the past had to convey very sensitive messages, if not highly questionable military strategies, in

The Linguistic Challenge in U.S. Elections

In the United States, election campaigns are driven both by substance and form, especially in relation to the languages used in the dissemination of political ads. With a Hispanic community

Hispanic Voters Encouraged to Vote through Spanish Language Ads

Ads posted by Obama and Romney teams aimed at Hispanic voters have popped up through many media outlets in the last couple of months, but more so in the last