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How to Adapt Marketing Campaigns for Global Audiences

How to Adapt Marketing Campaigns for Global Audiences: Translation Strategies That Work Businesses seek to increasingly address audiences beyond national borders in today’s globalized marketplace. While the opportunities are endless,

Professional Translators Preserving Linguistic Nuances

Mirrors of their cultures, languages reflect the daily lives of their speakers. From the dozens of Eskimo -Aleut words for snow to Hawaiians’ sixteen kinds of waves, these national lexicons

Machine Translation and Its Potential Perils (Part 2)

In Part 1, we examined the treacherous waters of relying on machine translation. But is there a way forward when it comes to using machine translation effectively? After all, many

What Does Localization Testing Involve?

Imagine buying a watch that only tells you what time it is in Switzerland … but you live in New York City. Or racing to the airport on May 6th

Marketing Translation vs Transcreation: What You Need to Know

Can I Just Use Translation, or do I Need Localization Too?

A Presidential Challenge

Translating and interpreting for the President of the United States has always been a challenging undertaking. The current administration is no exception. First of all, there is the problem of

You Had Me at “Hola”

We have already talked about both the importance and relevance of the minority’s vote in the upcoming election. We focused on the role of the Latino/Hispanic vote and how the

What is the Importance of “Transcreations” or Creative Translations?

In a world that is increasingly globalized, creative translations or “transcreation” as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the

Happy Grammar Day!

If you’re someone who can’t stand the punctuation errors and spelling mistakes that are abundant in print media, or someone who finds himself or herself constantly correcting journalists on TV

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