Search results for 'target market' 

Subtitling vs. Dubbing in Global Markets

In today’s internet-dependent era, this computer network has become the primary channel for the dissemination of information. And through social media channels like YouTube and streaming platforms like Netflix, entertainment content has found a way of moving beyond geographical boundaries. Today, anyone, anywhere in the world, can access any information they want through the internet. […]

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Marketing Translation vs Transcreation: What You Need to Know

If translations are worth anything, they’re about more than just transcribing the literal meaning of one text into another. The kind of auto-translation provided by Google Translate just won’t do when it comes to conveying subtleties of meaning, tone, and culture from one language to another. Nowhere is this more important than in marketing. Consumers […]

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How Translations Can Ruin Your Marketing Efforts

Have you heard about the car that doesn’t go? Legend goes that a major car company was introducing a new line called the Nova to the Latin American market. The biggest oversight that the company made was the language difference; in Spanish “nova” roughly translates to “not going.” Although in reality, “no va” in Spanish […]

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The Challenge of Marketing Translations

The translator’s responsibility when working with marketing texts is quite significant. These texts, if they do not recreate the sense and style of the original, lose their essence. Marketing translations may generate large increases in a company’s revenue or may be the cause of crippling losses. The translation of marketing texts, whether a brochure of […]

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Web 2.0 and its Influence on Marketing and Sales: Myth vs. Reality

We have heard about the “social media revolution” for quite some time now. Since mid-2001, when the first sites that foster collaborative networks emerged, social media sites like Facebook, Twitter, YouTube, Myspace and LinkedIn have produced dramatic changes in the way people communicate. And it is not surprising that Web 2.0, as it is called […]

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What is the Importance of “Transcreations” or Creative Translations?

In a world that is increasingly globalized, creative translations or “transcreation” as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the challenge of overcoming linguistic and cultural barriers to promote and sell their products or services amongst different cultures and in multiple countries. How do we […]

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Why Budget Translations for 2013

The year 2012 has come to an end and the budgets have already been defined for 2013. Many companies have been expanding and entered new markets, especially International markets, which resulted companies in having to invest in Translation Services. This trend has been increasing strongly in 2012 as companies are constantly looking for new business […]

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