Marketing Translation vs Transcreation: What You Need to Know


If translations are worth anything, they’re about more than just transcribing the literal meaning of one text into another. The kind of auto-translation provided by Google Translate just won’t do when it comes to conveying subtleties of meaning, tone, and culture from one language to another. Nowhere is this more important than in marketing. Consumers […]

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How your Brand Name can Win or Lose you Clients


Brand names and brand management play a crucial role in the marketing of any product or service. Yet, as the world is becoming more globalized, it is becoming more difficult to develop brand names that can be applied across countries. Frequently, large multinational corporations will spend lots of time and money doing market research to […]

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