Burger Localization
As almost every company who sells products or services in multiple countries knows, localization is a very important part of an international marketing strategy. Whether
June 25, 2012
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The Challenge of Marketing Translations
The translator’s responsibility when working with marketing texts is quite significant. These texts, if they do not recreate the sense and style of the original,
November 1, 2011
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Translation for Advertising
The goal of any business today is to have a presence in both the national and international markets. But to do this, it is essential
December 2, 2010
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