Marketing Translation vs Transcreation: What You Need to Know


If translations are worth anything, they’re about more than just transcribing the literal meaning of one text into another. The kind of auto-translation provided by Google Translate just won’t do when it comes to conveying subtleties of meaning, tone, and culture from one language to another. Nowhere is this more important than in marketing. Consumers […]

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Can I Just Use Translation, or do I Need Localization Too?


The answer to this question will very much depend on the nature and intent of your website’s content. But before we go into that, let’s first define our terms. Translation is the strict transmission of meaning from one language to another. In a simple translation, the meaning of a sentence is conveyed as precisely as […]

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Translation for Advertising


The goal of any business today is to have a presence in both the national and international markets. But to do this, it is essential to have a good marketing strategy and, of course, proper translation and localization of both the text and the image used for advertising your product. Companies generally pose what to […]

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