Why It Pays (and Saves) to Translate Your Social Media


Over the years, social media has evolved from a mere communication and connection platform for personal use into a vital business tool allowing businesses and organizations to connect with their global audience.  And with this global coverage comes the need to translate your social media to meet the needs of your global audience. If you […]

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Are Conspiracy Theories Culture-Specific or Do They Translate Across Cultures?


Conspiracy theories are a universal phenomenon, and the belief in them is widespread across oceans and civilizations. Conspiratorial viewpoints often cause a lot of conflicts between groups and nations. Many of the theories spread hate and falsehoods about other heritages, religions, and ethnic groups. History of Conspiracy Theories Conspiracy theories are stories individuals devise to […]

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What a Hashtag!


Our network language system evolves at a faster rate than language itself does. As in any language, the evolution occurs with use. New words are added to our term base, modifications and adaptations clear their way through as new technologies and tendencies become more familiar to us all. One clear example is the wide use […]

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A universal language


After several attempts to make it a universal language, this year Esperanto celebrates its 125th anniversary. Created in 1887 by  Lázaro Zamenhof, Esperanto is used in many media  forms, as well as in literature. A large number of classical and popular publications have been translated, and are available in the language. Today with the technological […]

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Web 2.0 and its Influence on Marketing and Sales: Myth vs. Reality


We have heard about the “social media revolution” for quite some time now. Since mid-2001, when the first sites that foster collaborative networks emerged, social media sites like Facebook, Twitter, YouTube, Myspace and LinkedIn have produced dramatic changes in the way people communicate. And it is not surprising that Web 2.0, as it is called […]

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